Who we are
The Number 1 Community for Creative African-Owned Businesses
Bellafricana Global Services Limited is a tech-enabled community that provides a platform for creative entrepreneurs in the fashion, arts & craft, health & beauty, home & living, food produce & snacks industry, to gain visibility, increase sales, have the right business support and structure that gives them the capacity to grow their business.
When our founder Bukky Asehinde left her home country, Nigeria for 8 years of her life , she always yearned for a piece of home but could not find a proper platform that she could buy from.
On moving back in 2012, the idea of creating a platform that bridges the gap between creative producers in these key industries earlier listed and their global consumers became her goal.
And so, this quest started in 2014 where she tested running an eCommerce platform for about a year but later realised there were other underlying problems to tackle to make it a success.
The decision to build a community for creative entrepreneurs to get more visibility, more sales and provide business support which will help improve their business was born in 2016.
The birthing process of the Bellafricana community idea, led her to think of the importance of a strong support system for creative businesses, hence why the community is called “creative family” and now referred to as “Home to creative entrepreneurs”. It was so intentional.
With the long term focus of building the largest e-commerce platform for African creative products.
Our Mission
- We are a tech-enabled community that provides an enabling platform for 10,000 creative entrepreneurs in order to increase sales, provide visibility and capacity building for creative business owners.
- We are on a mission to empower over 100,000 Creative entrepreneurs by year 2030 to start, grow and scale profitable and sustainable global creative businesses. This is a big deal for us because what we do does not just impact the creative people we help but the people that work for them, their family and even their customers.
Our Vision
- Our vision is to help customers connect and discover creative and quality African-owned businesses. Our aim is to become the best e-commerce company for African products.
Our Core Values
- We are Family Oriented:
- We see each other not as colleagues, friends, clients or prospects, rather as one big family.
- We value relationships here at Bellafricana and every decision made is in the best interest of our community and staff.
- We are passionate about Creatives’ & Creativity:
- We are a lover of creativity of all sorts and appreciate the hard work , persistence, services and products of African Creative Entrepreneurs.
- Bellafricana understands the challenges and is honored to be a part of the Creatives’ dream. Their dream is our dream.
- We are dedicated:
- The development and growth of our family members is important to us and showcasing rich African creations to the world.
- We are all about strong support system:
- We provide an unwavering support to our family.
- We are all about growth & development:
- No one is left out. We take the projects and goals of our family seriously & make readily available the platform, tools and resources to help propel them in achieving the very best.
- We think long term:
- We are not only concerned and invested in what our family is currently doing but also where they would like to be 5 – 10 years from now.
Here Are Some Benefits of Becoming a Bellafricana family member today:
Increase in Sales & Visibility
At Bellafricana, we are 100% focused on making your brand more visible through digital marketing to the right target audience. When you upgrade to become a verified member, you get easily found on search engines through our blogs, monthly newsletter with over 20k subscribers, social media and much more.
Opportunities & Networking
Wouldn’t you love to be part of a community that is excited about your growth, willing to share resources so you can all grow and thrive? You get first hand access to events, weekly webinars with experts, opportunities and more for your business success.
Support & Growth
Get support from the Bellafricana community of creatives when needed the most. Have access to hundreds of quality creatives across Africa, access to local and international market, access to discounted trainings, business resources and offers to grow your revenue faster.
Advocacy & Partnership
Without a doubt, when it comes to creative indigenous business welfare, Bellafricana is your biggest advocate. Not only are we building exclusive partnerships with likes of Nigerian Export Promotion Council (NEPC), Digital Marketing Skill Institute (DMSI) and more to ensure you thrive, but to also ensure you have a bigger voice with partners rooting for you.
Meet the Winning Team
You are not alone on this business journey
Our arms are wide open, ready to receive you as a member.
Bukky Asehinde
This is underscored by the fact that she observed a vast increase in the number of unique products made in Nigeria (Africa) but noticed a huge gap between local producers and consumers.
When she isn't carrying Bellafricana matter on her head or gingering our members, you can either find her chilling with Angel T (her daughter), Mr Tobi Asehinde aka Mr Bellafricana (her husband) or planning something fun. That's how awesome she is.
