Let’s talk about something electric. Not just exciting, but magnetic.
If you’ve been anywhere near the creative scene lately, whether it’s African fashion, art, beauty, or culture, chances are you’ve heard whispers, conversations, or outright declarations about TALES 2025. And if you haven’t? Consider this your official invitation to something remarkable.
Because this isn’t just another pop-up. This is The African Lifestyle Experience, a 10-day cultural takeover happening in the heart of London’s West End, from July 25th to August 3rd, 2025. And trust me, this isn’t something you casually scroll past.
This isn’t just another pop-up. This is The African Lifestyle Experience, a 10-day celebration happening right in the heart of London’s West End from July 25 to August 3, 2025. And trust me, it’s not something you want to scroll past.
So, what is TALES?
Picture this: over 70 bold, brilliant African-owned brands, handpicked for their creativity, story, and substance, coming together in a gorgeous space at 28 Cavendish Square, London.
Now imagine walking in and seeing handcrafted jewellery, rich textiles, contemporary African fashion, luxe skincare, fine art, and soulful décor, all telling stories, all dripping in authenticity.
That’s TALES.
That’s the magic.
The pop-up world is changing, and TALES is leading it
Let’s be real. Pop-ups used to be those weekend-only, blink-and-you-miss-it events. But now? They’re cultural playgrounds. TALES is part of a global shift, one where African entrepreneurs aren’t just participating; they’re headlining.
And what’s even more beautiful? People are paying attention.
From diaspora communities to curious Londoners, from returning visitors to global media houses, there’s a growing hunger for authentic African storytelling, and TALES is serving it hot, bold, and unfiltered.
Did we mention? Spaces are almost gone
If you’re a creative, you need to know this:
As of today, most of the exhibition slots have been filled. We’re talking fashion designers flying in from Ghana, skincare brands shipping their products in from Lagos, fine artists coming from Nairobi, and wellness founders travelling from New York, all making their way to London for one big creative takeover.
The interest has been unreal. Applications are still coming in. The vibe is: if you know, you know, and if you don’t move fast, you’ll miss out.
It’s not just for brands. It’s for you, too.
Even if you’re not showcasing, TALES is for you, the lover of culture, the supporter of Black-owned businesses, the curious browser, the creative thinker, and the London explorer.
It’s FREE to attend.
All you have to do is register (yes, it’s that simple).
And once you’re in? Get ready for:
- Fireside chats with amazing founders
- Multi-sensory installations
- Products you’ll fall in love with
- And that feeling of “this is exactly where I need to be”
You’re officially invited!
Here’s everything you need to know:
Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: FREE (but you’ve got to register)
If you’ve ever wanted to see what happens when African creativity meets global attention, this is it.
TALES 2025 isn’t just a pop-up.
It’s a movement.
It’s a love letter to our culture.
And you’re on the guest list.