Who Is A Mentor?

Bellafricana's stand on current happenings

Hi there! I think there are three kinds of people reading this post today:

A. The Mentor and

B.  The Mentee.

C. Those wondering if having a Mentor is really worth it

Are you A, B or C? Or a little bit of all three? Lol.

First off, to our mentors in the House, we say “Thank You” for your continuous efforts for setting businesses up for success. We appreciate you all for being pillars of support, and source of constructive criticism when needed.



President, Association of Mentees

(I sincerely hope there isn’t such an Association in which case, I have usurped the position of the current leader.😅)

To the Mentees, Congratulations! You just signed yourself up for phenomenal growth.

If you find yourself in the third category, then I hope these lessons I picked up at the IG LIVE session with Lanre Adisa will help you see how important a Mentor is for your business growth.

Today I will be discussing my Key Takeaways from the IG LIVE session we had with Mr Lanre AdisaBefore I get started, I would like to give you some background gist (trust me for that).


Bellafricana's stand on current happenings

Prior to the Launch of our new membership platform, we had a line up of insightful IG LIVE series and Webinars. (Catch up on how the Launch went down here). One of such IG Live Series is the one I mentioned. Mr Lanre Adisa has been a longtime supporter of the Bellafricana Brand and an awesome Mentor too.

Bellafricana has come a long way, but that journey will be incomplete without Mr Adisa’s name in the story (look at me talking like I was actually there😅), so who better to discuss the topic: “Leveraging on Mentorship for Business Growth

First of all, who is a Mentor? Oprah Winfrey says: “A mentor is someone who allows you to see the hope inside yourself.”

Wikipedia defines Mentorship as “a relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person”

So the Question is : Just how important is a mentor to your business growth? Who can be a mentor? How best can you maximize this relationship?

Here are some things I learnt:

1.  A Mentor inspires you to achieve your GOALS

It is a mentor’s job to inspire, and if need be, push you to achieve your GOAL. Why is the word “goal” emphasized? Because before you approach your mentor for help, then you can’t be clueless. So, make sure to have something you’re working towards.

2. Your Mentor can support you in ALL ways, however monetary assistance is not obligatory

Yes! A lot of Mentees go into relationships with Mentors because they expect financial support. There’s nothing wrong if a mentor wants to provide monetary support, but he is not obligated to. A mentor can however provide links, or information as to how financial support may be achieved,

3. A family member can be a mentor

A family Member as a mentor? Yes, that’s totally fine because most times in the end, what you build with Mentor-Mentee relationships transcend professionalism and evolve into something more filial

4. Want to make your relationship with your mentor valuable? Do your due diligence:

If you want to cultivate a seamless relationship with your Mentor, you need to play your own part. Make research, do your homework, so it’ll be easier to get the help you need. This is not to say that you must have everything worked out (If you did, why do you need a mentor then, right?) But be sure to be prepared, to the best of your ability.

So, I’ll just stop here and hope you were able to learn a thing or two from this IG LIVE session just like I did.

Were you in attendance? Please leave a shout-out and let me know what I missed out.

PS: Here’s a replay of the session in case you missed it!

Chioma Ogbudimkpa knocks our socks off at this amazing webinar session

Bellafricana x Chioma Ogbudimkpa Webinar


Bellafricana x Chioma Ogbudimkpa Webinar

Whoop! Whoop!! Last week Thursday, we held a mind-blowing power session with the PITCH QUEEN herself. Chioma Ogbudimkpa.

Can you sense the excitement in my tone? That’s because that session knocked my socks off. Literally!

Before I get into the nitty-gritty, let me give you a little back story, and why I was excited.

This covid-19 period, Bellafricana is not slacking at all. We’re organizing webinar sessions with Industry experts, as well as intra-community webinars as well. These webinar arose as a result of a need to gain some insight into areas that would be of immense benefit to our members post covid-19.

One of such areas is funding. There are lots of events, funding opportunities, and so on to take advantage of. But one hindrance is usually when it’s time to PITCH your product, or idea. We realized that this is a big issue for a lot of business owners, and that was why we invited Chioma Ogbudimkpa.

 Why was Chioma Ogbudimkpa just totally perfect?

For a start, Chioma owns the famous ‘REDBUTTON’ fashion label with a strong focus on sustainability. She has won notable grants from the Tony Elumelu Foundation, She Leads Africa Accelerator and the recent ‘Friends of the Vice President’ award.

Chioma has been featured on CNN Africa, The United Nations Sustainability & Innovation Expo, Spice TV Africa and the Young African Leaders’ Initiative.

It is also noteworthy to mention that she is a winner of the African Prize of the Global Creative Business Cup and Nigeria Creative Enterprise (NICE) program 2019 -powered by the British Council.

She has showcased her fashion pieces at many international and continental fashion engagements.

Can you see why she was the right person to shower us with this knowledge?

Anyway, the D-day came, and so many participants signed up and the session kicked off. I learnt so much, but I will share just a little of these with you:

  1. Research

One word that resonated throughout that webinar was Research like never before. Research your Industry. Whilst you’re doing that, ensure that your research isn’t restricted. You want your brand to be seen on a global scale, then you broaden your research. Find out what is been done (or not ) and see how you can use that do develop a strong USP (Unique Selling Proposition). Research the organisation you want to pitch to. Research, Research, Research!


2. Articulate your Brand story Properly

Story telling and Pitching are two peas in a pod. To give a successful pitch, you must be a great story teller. That means you have to be able to tell your brands story as flawlessly as possible. You may ask:”What if I don’t have a Brand Story?” Well you HAVE TO HAVE one. Whether you started because you were passionate about your craft, because you needed to make money, or because you needed to do something to pass the time, you have to reach deep and think about the “WHY”. There will definitely be a story hidden there somewhere. That story is one thing your potential investor looks forward to hearing. S, you have to work on it.

3. Pitch From a Place of Value

This point can never be overemphasized. You can’t tell your audience that you’re pitching because you need money (even though in reality, that’s what you need). But let them know what your product or idea will solve, and how you’re helping them. Sustainability is the new gold, so find a way to attach your brand to one of the SDGs (Sustainable Development Goals). It gives your brand more credibility.


I could keep writing, but I’ll Just stop here. How were the responses we got from the webinar?

I’ll let you see for yourself :



Comments like these give us the needed encouragement to stop at nothing to bring our audience more than their money’s worth of membership. That’s exactly what we do at Bellafricana. To enjoy more these and many more benefits that come with being a member of our amazing community, click on this link 

You can connect with Chioma here.

That’s a wrap on the amazing webinar series we had. Say tuned for more gist. Bye!


Massive Progress in your Business

Subscribe to get the free guide and learn step-by-step exactly what you need to achieve your goals.