The benefits of this engagement are multi-fold; For the U.S. based business community it serves to showcase the vast opportunities in Africa while highlighting new regions for exports and imports under favorable trade policies,. It also provides the unique opportunity to discuss with high-level officials current concerns or impediments to doing business. For African Exporters, business leaders and Governments leaders, it will offer an opportunity to promote their country, help expand their offerings under Africa Growth and Opportunity Act (AGOA) to create jobs, and increase investment. For African businesses, it will also provide access to the largest importers, help prepare them to pitch their goods, and open a pipeline that can then be continued through sustainable business partnerships.
I believe that the growth potential for African businesses is huge, and it is time for us to take charge and bridge this gap. Click here for more details of the event.