TALES by Bellafricana 2025 Event Recap

TALES The African Lifestyle Experience by Bellafricana 2025

TALES by Bellafricana 2025 Event Recap: Celebrating Culture, Creativity, and Connections

TALES by Bellafricana 2025 was much more than a pop-up,  it was a movement of celebrating African Lifestyle and culture, and in this TALES 2025 Event Recap, we’re taking you back to all that happen during the 10 days of TALES by Bellafricana 2025. Let’s give you a front row seat to the mind blowing experience that brought African creativity, innovation, community, and commerce into one vibrant space in the heart of London.

Every single day was curated to celebrate African excellence across fashion, beauty, lifestyle, art, food, and culture. All shop floors were buzzing with excitement, soulful live performances, Practical workshop, networking sessions, and family-friendly fun.

TALES 2025 was packed. Let’s walk you through it.

Date: July 25 – August 3, 2025
Venue: Luxury promise, 28 Cavendish Square, off Oxford Street, London W1G 0DB
Duration: 10 Days
Attendance: 1500+ daily shoppers (15k+ over 10 days)
Participants: 70+ African creatives,
Special Events: 10 days shopping Experience | 1 Fireside chat with 5 panelist | Reclaim, Sip and Paint | 1 music performance| 1 Storytelling Performance| Karaoke, Taste of Africa Day & more
 

Reimagine and Re- Source 2025

TALES by Bellafricana 20 25 5

The Grand Opening

In the heart of London, on the 25th of July 2025, TALES by Bellafricana 2025 unfolded into something far more than a marketplace, it was a living, breathing showcase of African Lifestyle.

From the moment our host, Bukky Asehinde, opened the doors with her heartfelt speech, the tone was set. She reminded us why TALES exists, which of course you know:  To celebrate African creativity, culture, and community on a global stage. And London showed up!

We had curious passersby walk in and turn into happy shoppers. People wandered in and left with stunning finds, meaningful conversations, and that unmistakable TALES energy.

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We had a beautiful moment welcoming our strategic partner, New West End Company. Their unwavering support made so much of this possible. Moving on, we were honoured to present them with a well-deserved award in gratitude as a Thank you for believing in our vision.

We also had a special meet-and-greet with Bidemi Olujimi, which added even more warmth and brilliance to the day.

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Shopping Experience of Fashion, Beauty, Lifestyle, Food and Art

The  entire 10-day shopping experience at TALES by Bellafricana 2025 was pure joy. Over 70 brands came together, each bringing something uniquely beautiful from Africa. There were handwoven fabrics like aso oke, soft silks, flowing bubu and other vibrant Ankara fabrics. 

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We had a showcase of different accessories, some of which were handmade, beaded bags, stunning neck pieces, neckties, pocket squares, cufflinks, scarfs, each piece carefully made and full of character.

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The food section was alive with flavour.  We had food brands which blessed our attendees tastebuds with African-inspired sweet and savoury treats, there was also plantain-inspired handmade pasta, and Dodo – a plantain-infused rum that became an instant favourite.

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Tables were filled with a spicy blend of African ingredients, perfect for a bold jollof and more African dishes.

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People came to shop but stayed to explore. They touched, tasted, and connected. Every corner felt alive, you could just tell.

Fireside Chat: Rethinking Visual Identity in Nollywood & Beyond

Our Fireside Chat was much more than a conversation, it was a deep, unapologetic dive into the question of how Nollywood and African cinema can hold on to its visual identity in a rapidly globalizing world. We had four speakers namely; Folasade Dorcas Adu, Bola Stephen-Atitebi, Claire Idera, Akah Nnani and Our wonderful Moderator Foladele Falana-Ngadi.

Fireside chat 2025

Each speaker brought a unique perspective, unpacking how our African heritage can be woven into costumes, props, set designs, scripts, and cinematography without losing modern appeal.

They explored the pitfalls of Western-influenced storytelling, the danger of clichés, and the beauty of grounded authenticity and spoke with passion about preserving the soul of African storytelling ensuring that our language, traditions, and cultural aesthetics are not diluted for mass appeal but celebrated as strengths.

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Their insights were bold, with thought-provoking  perspectives. By the end, the room was alive with the shared understanding that our stories deserve authenticity not compromise.

Reclaim, Sip and Paint

OMG. Where do we even start? This was pure magic.

Created and hosted by one of our own brilliant creatives, Bukola Adenuga. Reclaim, Sip & Paint was all about giving old items a brand-new life.

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The idea was simple but genius. Attendees brought in old handbags, clothes, or accessories from home.  Where with paintbrush in hand, they get to turned them into one-of-a-kind, reusable art pieces.

Some people created bold, vibrant patterns. Others painted delicate details that made their items look like they had always been works of art.

RISHI by Ailakoko

There was laughter, creativity, and so much joy in the room,  proof that sustainability can be deeply personal and wildly creative. But it was also resistance to waste. A celebration of reusing instead of replacing, and proof that sustainability doesn’t have to be boring or difficult.

It was something more than a workshop. Our attendees went home with fun memories, one to be remembered for a long time.

 

Five Senses of Africa Show

Like the name promised, this day was an explosion for every sense: sight, sound, taste, touch, and smell each one drenched in African creativity.

We had the incredible Bola Stephen as Adunni Alaalo, stirring the room with rich African folktales.  African stories that pulled us into a trance, as though we were sitting under a moonlit sky back home, listening to the elders speak about African moonlight stories.

Kemi sulola

Afterwards, Kemi Sulola took over the stage to give us some real music performance with her voice like warm honey, smooth and breathtaking. It was a homecoming.

The fashion was on another level that day. Statement pieces, bold designs, and cultural clothes that made you feel like royalty walking down Oxford Street. The brands came ready to impress and sure they did.

 

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And then came the food.  Oh, the food. We’re talking plantain-infused pasta so silky and flavour-packed it felt like a love letter to your taste buds.

Dodo-infused rum that was smooth yet spicy, with that sweet plantain flavor dancing at the back of your throat after you’ve down a glass. There were also sweet, buttery chin chin with a crisp bite, spiced peanuts. The treats were so good that attendees couldn’t help but indulge, with each person coming back for more taste.

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Besides fashion and food, we also had African-inspired lifestyle products. Home fragrance products from TDP Homes elegant, earthy, and full of texture reminding us that the African touch belongs in every space we live in.

By the time the day wrapped, the crowd was buzzing. It was nostalgic.

 

Karaoke and Closing Celebrations

If we could’ve bottled the energy of our closing celebration, London would still be buzzing. Honestly, it felt like TALES by Bellafricana 2025 shouldn’t end,  like Oxford Street should just keep on soaking in African creativity forever.

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That day, Aug 3rd was another glorious show-off of African fashion and lifestyle. Our brands came back with fresh looks, bold statements, and more stories woven into every fabric and design. You could feel the pride in every stitch, every bead, every colour.

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And then… karaoke happened. You know how it goes,  the running up to the mic, the off-key notes we all cheer for anyway, the dancing, the pure joy spilling out of every corner. It was a community in its loudest, happiest and purest form.

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To wrap it all up, we turned the spotlight on the people who’ve walked this journey with us from day one.

Presented awards to our partners, our pioneers, and creatives who have carried the TALES by Bellafricana vision with us since inception. Our way of telling them “We see you and we honour you” 

It might have seemed like any other grand finale out there; but truly it was a promise that TALES is still growing, still thriving, and still here to tell African stories on the grandest stage possible. 

A Heartfelt Thank You

The TALES by Bellafricana Team is saying a Heartfelt thank you to all our incredible strategic and media partners who carried TALES 2025 far beyond Oxford Street. You amplified our story through social media, newsletters, and good old-fashioned word-of-mouth. Your voices helped us extend our reach, connect with new audiences, and keep the African creative story alive on a global stage.

TALES Partners

A special shoutout to our gift sponsors who sprinkled a little extra magic into the TALES experience:

Aya Care for their thoughtful period care packages to our attendees, this was deeply appreciated.

Aya care partner

HerNetwork for the custom cupcakes that brought sweetness (and plenty of smiles) to our attendees.

Hernetwork gift sponsor

Emolyne Cosmetics for the beauty packages that had our guests glowing inside and out.

Emolyne cosmetic 1

And to every partner who took the time to share Belafricana and TALES with your communities, thank you. Your support didn’t just boost our visibility, it helped us celebrate, protect, and project African creativity to the world.

TALES By Bellafricana Creatives:

TALES creatives

Gia 1 Fashion, Outspok’n’ Clothiers, DWL, FIA, Austine Mali, Elizabeth Divine, Budding Blue by Fiolakemi, Cornucopia, Accessory Ville, RISHI by Ailakoko, Bertza Clothing, Scqueeze, RTW by Tee Tee, Morin O, ASHABI FADS, Keyke Clothings, Efata by Juba, Diakwu Cloth, Melia by Jade, Deezmundu, Dezapanache,  MAP by Ihelubi, Style Envie, Andrew Tabitha, Simeogieme, Minist, Teniade Macaulay, Figtree Company, FC Accessories, Ara Lagos, Cladini, Oreofe, Xclamations, Irinre Adire, Bloomberryng, Ebonimode, Kaykay Brand, Republic of Ruru, Nathanielles, Seraban GH, Afribix, Christine Atelier, Sassy by Etty, Abikeiyaileke, VWH Apparel, Oyaato, GNATION, Neverknowinglyboring, TwoCrowns Clothiers, Massasi B, SuneV Couture, Hadassah, Nubi Collective, TDP Homes, Shea Butter Cottage, DODO, Naija Treats, Happy Coffee, HighHaus Ball, Puff Puff Man, Aftrad Village Kitchen, Meliza’s Foods, Deshilicious Treats, Tito by Chef Yems.

The Numbers:

  • 15,000+ attendees over 10 days

  • 70+ African brands

  • 20+ content creators & influencers

  • 9 major press features

  • 1.5M+ social impressions

TALES by Bellafricana is growing and we are here to stay. See you in 2026!!!

PS: Our Creatives registration for TALES 2026 is on and if you’d like to join us to be in London click here to fill the form

Seraban GH at TALES 2025

Celebrating Modern African Style through Colour, Craft & Confidence

Meet Serwaa Abankwa, the creative director behind Seraban GH, a unisex clothing brand born from childhood days selling wax fabrics with her grandmother. Over a journey that began in 2009 and became officially registered in 2017, Serwaa transformed that early love into a label known for timeless, high-quality African fashion with global appeal.

A Legacy of Prints, Purpose, and Pride

For Serwaa, Seraban isn’t just about clothes; it’s the next chapter in a story rooted in weaving, family, and culture. Inspired by the vibrant colours and prints around her, her brand blends African wax fabrics with contemporary silhouettes to create daily wear that feels expressive and elevated. This is fashion with soul, born in Ghana and made for the world.

 

 

Collections That Speak with Style and Substance

Seraban’s designs are a masterclass in balance, playful yet polished, and bold yet wearable. Take their Balance Collection, launched in September 2024. It celebrates versatility through tailored two-piece ensembles, mix-and-match patterns, and structured pieces meant to fit confidently and feel comfortable wherever you go.

 

Then there’s the Reverie Collection, introduced in December 2023. Each piece narrates a story of women’s strength, honoring caregivers, leaders, and individuals thriving in their authenticity. The collection combines refined style with powerful meaning in every sewn seam.

 

Across seasons, Seraban builds on Ghana’s textile heritage with designs that amplify identity over trend—offering wearers both confidence and cultural connection.

 

Why Seraban Belongs at TALES 2025

Seraban GH is more than fashion, it’s an experience. At TALES 2025 (The African Lifestyle Experience) in London, Serwaa brings her brand on a global platform that aligns perfectly with her values: craft, colour, identity, and storytelling.

Visitors to the showcase will:

  • See standout pieces from both Balance and Reverie collections—where prints meet polish
  • Feel the texture of Ghana-made fabrics and craftsmanship up close
  • Chat directly with Serwaa Abankwa, and hear how childhood tradition became a forward-thinking brand

Seraban is a meeting point for heritage and innovation, honouring Africa while inviting the world in.

A Designer Who Builds Through Culture

From fabric sales with her grandmother at age seven to launching collections beloved from Accra to Nairobi, Serwaa Abankwa defines a generation of African creatives who aren’t just making clothes—they’re shaping narratives. Through Seraban, she asks wearers to own their story and wear it beautifully.

 

 

Visit Seraban GH at TALES 2025

Step into Seraban’s world at TALES 2025, and you’ll discover style that speaks tradition—and speaks to today.

TALES 2025 Event Details

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

Bloomberry NG at TALES 2025

Urban Afro‑Fusion Fashion That Speaks Heritage, Innovation & Individuality

Discover Bloomberry NG, a Lagos-born label redefining Afrocentric streetwear with luxurious fabrics, bold tailoring, and cultural confidence. Now showcased at TALES 2025 in London, the brand brings a fresh energy to African fashion—where tradition meets bold identity.

The Rise of a Brand with Purpose

Meet the team behind Bloomberry NG, a small but passionate creative collective based in Surulere, Lagos, committed to premium urban fashion and on-brand storytelling. From its roots in branding and apparel services, Bloomberry has matured into a fashion label that blends heritage craft with modern aesthetics.

 

Operating with a focus on quality, sustainability, and cultural pride, every piece is carefully crafted in Lagos using materials that reflect Nigeria’s vibrancy.

 

 

Design Language: Where Tradition Meets Innovation

Bloomberry’s signature style includes Aso-Oke detailed hoodies, Adire-print Cuban shirts, and Afrofuturistic jackets. Each piece is engineered to be visually commanding yet wearable in everyday urban life. The combination of African textiles with contemporary streetwear speaks directly to a generation defining its own identity.

 

They’ve shown glimpses of this evolution in social feeds—highlighting midi dresses, full-length silhouettes, and styled looks that articulate elegance and edge.

The Brand Pulse: Identity, Art & Luxury

Bloomberry isn’t chasing fast trends. Its ethos centres on timeless Afro-fusion style rooted in Nigerian materials and urban narrative. Expect craftsmanship built for longevity: from statement outerwear to expressive everyday pieces that feel both cultural and contemporary.

The Lagos-based label aims to offer African fashion that elevates heritage fabrics into luxury silhouettes—creating identity through artistry and wearability.

 

What to Expect at TALES 2025

At TALES 2025 (The African Lifestyle Experience), Bloomberry NG arrives as a standout for lovers of refined African fashion:

  • Discover Aso-Oke hoodies, Adire shirts, and sleek jackets with cultural flair
  • Feel the quality of Lagos-made craftsmanship
  • Meet the designers behind the label and hear the creative vision in their own words
  • Witness urban Afro style made luxurious and purposeful

Bloomberry transforms TALES into more than a showcase—it becomes a dialogue about culture and innovation on fabric and silhouette.

Why Bloomberry Speaks to Modern Africans

In a world hungry for originality, Bloomberry NG stands tall: artisanal African fashion reimagined for the next generation. The brand resonates with those who own their roots while embracing the future—wearers who see fashion as self-expression and identity.(Instagram, Instagram)

Showcasing at TALES 2025

If you’re in London for TALES 2025, make sure Bloomberry NG is on your list. See how African materials and urban vision fuse into everyday luxury.

  • Touch the textures
  • Try the statement pieces
  • Meet the team bringing heritage into modern wardrobes

Because Bloomberry doesn’t just dress, you tell a story when you wear them.

TALES 2025 Event Details

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

Style Envie at TALES 2025

Style Envie at TALES by Bellafricana 2025

Vibrant, Timeless Fashion Made by a Nigerian Label for the Confident Woman

A closer look at the brand creating bold, enduring, ready-to-wear pieces for women who appreciate thoughtful design—now featured on the TALES stage.

Born from Style & Purpose

Meet Style Envie, a Lagos-based ready-to-wear label dedicated to creating vibrant, in-demand fashion for women both in Nigeria and abroad. The brand emphasises timelessness over trends, designing pieces meant to last in silhouette and spirit.

Style Envie boats standout pieces like the Bella Dress (₦68,500), Molly Dress, Trish Dress, and sets like the Ada Set, Luna Set, and elegant Ankara Pants, each tailored to make a statement with minimal effort.

Fashion That Feels Like You

Style Envie’s aesthetic balances bold colour, feminine flair, and ease. Expect pearl-embellished necklines on beaded dresses (₦40,000), as well as playful silhouettes like skater skirts, balloon dresses, and sheer tops that transition seamlessly from day to night. These are not just clothes; they’re thoughtfully styled, wearable art designed for the woman who embraces her style without compromise.

What to Expect at TALES 2025

At TALES 2025 (The African Lifestyle Experience) in London, Style Envie brings its signature vibrancy to a curated stage of African creatives. Expect:

  • Bright and timeless pieces like satin dresses, loungewear sets, and embellished tops
  • Designs blending feminine energy with cultural flair
  • An opportunity to meet the team and explore how each look is crafted with intention

The showcase elevates Style Envie beyond trend cycles, here, fashion is thoughtfully enduring.

Why Style Envie Resonates

In a fast-paced industry, Style Envie stands out by championing longevity and cultural connection. Based in Lagos, the label sources and tailors all its collections locally, supporting Nigerian craftsmanship and keeping heritage at the core. Every piece reflects a dedication to style without sacrifice, where quality, femininity, and authenticity converge.

In Their Own Words

Though the founder’s name isn’t publicly shared, Style Envie summarises their mission clearly:

“We remain dedicated to producing timeless pieces because trends come and go but true style is and should be enduring.” (Style Envie)

Wear Yourself Confidently

If you’re visiting TALES 2025, be sure to experience Style Envie, a brand that understands that fashion isn’t just what you wear, but how you arrive. These pieces are made to dress confidence, culture, and creativity—all in one.

 

TALES 3rd Edition: Reimagining African Excellence in London’s West End

TALES 3rd Edition: Reimagining African Excellence in London’s West End

 

London, UK | July 25 – August 3, 2025 — This summer, London’s iconic West End will transform into a vibrant celebration of African excellence as TALES (The African Lifestyle Experience) returns with its most ambitious luxury showcase yet:  Reimagine 2025.

Hosted at the luxurious Luxury Promise Corner Showroom, just off Oxford Street, Reimagine 2025 promises ten days of curated experiences, fashion-forward storytelling, and unrivalled cultural flair. With over 70 curated brands, from fashion and beauty to art, music, and home décor.  This year’s TALES will spotlight the brightest creative talents from Africa and across the diaspora.

“TALES is more than a marketplace — it’s a cultural movement,” says Bukky Asehinde, founder of Bellafricana and CEO of TALES Global. “This is about re-sourcing the roots of our creativity and reimagining how the world engages with African craftsmanship.”

What to Expect at TALES 2025:

  • 70+ Cutting-Edge African Brands

    Discover one-of-a-kind pieces: from bold fashion in traditional textiles like Aso Oke, Adinkra and Bantu, to luxe handmade beauty and bespoke interiors. Every product tells a story of heritage, reinvention, and excellence. 
  • Fireside Chats with Industry Icons

    Say goodbye to stiff panels, these intimate, honest conversations bring together trailblazers and tastemakers to explore the future of African entrepreneurship, culture, and design. 
  • Kidpreneur x The Veteran

    A standout feature returns: spotlighting rising Gen Z entrepreneurs like Oreofe alongside industry legends such as Gloria Ije Anyaehie-Coker, founder of GIA1 Fashion, bridging generations of innovation. 
  • Exclusive Travel Offer with Air Peace

    TALES is partnering with Nigerian airline Air Peace to offer a 15% flight base fare discount for brands and attendees flying to London, further connecting the diaspora through creativity. 
  • Powered by Bellafricana: A Global Movement

    Backed by Bellafricana — a platform empowering African creative entrepreneurs across 18+ countries, TALES is championing authentic African stories, craftsmanship, and visibility on the world stage.

In Partnership with the City of Westminster

The 2025 edition of TALES is proudly supported by the City of Westminster, further cementing London’s commitment to diversity, innovation, and inclusive cultural celebration in the West End.

This collaboration ensures that TALES is not only seen but fully embraced across some of the UK’s most visible marketing channels through support from New West End Company via Oxford Street’s Instagram and website to a city-wide spotlight on creativity. This reflects the West End’s continued evolution into a vibrant city that champions global creativity and cross-cultural celebration.

TALES Partners with New West End Announcement

Why It Matters

Following the runaway success of TALES 2024, which featured 40 brands and attracted a global audience, Reimagine 2025 raises the bar. With London’s fashion and cultural scene increasingly embracing diversity and authenticity, this event is a timely and necessary celebration of African brilliance in design, spirit, and vision.

Whether you’re a fashion enthusiast, culture lover, or global tastemaker, TALES 2025 is where Africa’s future-forward creativity meets London’s cultural heartbeat.

Event Details:

Venue: Luxury Promise, The Corner Showroom, 28 Cavendish Square, London W1G 0DB

Dates: July 25 – August 3, 2025

Admission: FREE — registration required at tales.bellafricana.co.uk

For Press, Sponsorships & Collaborations:

Bukky Asehinde – Founder/CEO

Email: [email protected], [email protected]

Tel: +44 (0) 800 001 6502

Follow the Movement:

Instagram: @bell_africana | @bellafricanauk

TikTok: @bellafricanauk | Facebook: Bellafricana | LinkedIn: Bellafricana

About Bellafricana

Bellafricana is a trusted platform connecting African creative entrepreneurs to global audiences. With a presence in over 18 countries, it supports emerging and established brands across fashion, beauty, art, and lifestyle through visibility, collaboration, and community. TALES is its flagship celebration of African excellence.

MEET SOME OF THE CREATIVES FOR TALES 2025

MEET SOME OF THE PARTNERS FOR TALES 2025

Meet the Partners for TALES 2025

WATCH TALES 2025 VIDEOS

Meet The Creatives Showcasing At TALES by Bellafricana

I hear you can’t wait to meet all the creatives showcasing at TALES by Bellafricana 2024. At this point, TALES: The African Lifestyle Experience can be categorised as common knowledge because why don’t you know that July 4th all the the way to July 10th the TALES Summer pop-up event would be live and in action in the beautiful city of London?

If you don’t know, that means you haven’t RSVP’d yet, oh dear…

💌 YOU are cordially invited to come, shop, look around, take pictures, make videos, form new connections and have an amazing time surrounded by CREATIVITY.  💌

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Event details: 

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free, yes free using this link  

Make sure to mark your calendar so you don’t forget …. Thank me later 😉

 

Have a quick glance at our last blog post on TALES: The African Lifestyle Experience so the information I am about to pass on to you doesn’t come as too much of a surprise. Again, the intention behind letting you know all this is so you can plan, have a quick browse session through the options, price ranges and all that good stuff. 

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I am super excited to formally introduce to you to all the amazingly talented individuals that will be at TALES: The African Lifestyle Experience our upcoming pop-up event, so get comfortable but also ready to be wow-ed. Links to social media accounts are attached to each brands name along with the dates they will be at TALES so you can mark them on your calendar. From artisanal jewellery to handmade crafts and bespoke fashion designs, our vendors are ready to impress. 

Additionally, I have taken the liberty to group them into segments for easy navigation. 

Keep your eyes glued on @bellafricanauk  / @bell_africana so you don’t miss a single thing. And on that note, let us begin shall we?

In no particular order, let’s meet the creatives showcasing at TALES by Bellafricana 2024. We would be starting with: 

  • A Diverse & Handpicked Range of Beautiful Clothing From:

 

       1. Prestige Style : Thursday July 4th, Saturday 6th & Sunday 7th

Prestige Style clothings will be showcasing at TALES by Bellafricana 2024 in London

      2. Jolaade Design : Saturday July 6th & Sunday 7th 

Jolaade Designs will be showcasing at TALES by Bellafricana in London 2024

       3. Melia by Jade : July Friday 5th, Saturday 6th & Sunday 7th 

Melia by Jade is one of the creatives showcasing at TALES by Bellafricana 2024 in London

4. GIA 1 Fashion : Saturday July 6th & Sunday 7th

5. MAP Ihekubi : Friday July 5th, Saturday 6th & Sunday 7th

6. Needle Point : Friday July 5th, Saturday 6th & Sunday 7th

Needle Point is showcasing AT Tales by Bellafricana in London

7. Efata by Juba : Thursday July 4th, Friday 5th & Saturday 6th

8. MOT the Label : Friday July 5th, Saturday 6th & Sunday 7th

9. Andrew Tabitha : Saturday July 6th & Sunday 7th

10. Teniade Macaulay : Thursday July 4th & Friday 5th

11. Little Weavers : Thursday July 4th, Friday 5th & Sunday 7th Little weavers Nigeria will be showcasing at TALES by Bellafricana in London July 4-10

12. Bedazzled n More : Friday July 5th, Saturday 6th & Sunday 7th

Be dazzled and more will be showcasing at TALES by Bellafricana in London

13. Urban Ese : Thursday July 4th & Friday 5th

14. Massassi B : Thursday July 4th & Friday 5th

15. Akpos Okudu : Thursday July 4th & Friday 5th

Akpos Okudu will be showcasing at TALES by Bellafricana

16. Ako Africa : Monday July 8th, Tuesday 9th & Wednesday 10th

Ako Africa will be showcasing at TALES by Bellafricana in London

17. Janae Style : Monday July 8th, Tuesday 9th & Wednesday 10th

18. Moofa Studios : Monday July 8th, Tuesday 9th & Wednesday 10th

Moofa is showcasing at TALES by Bellafricana in London

19. Cladini Women and Mini : Sunday July 7th, Monday 8th, Tuesday 9th & Wednesday 10th

20. Jon William : Monday July 8th, Tuesday 9th & Wednesday 10th

21. Designs by Prelim : Monday July 8th, Tuesday 9th & Wednesday 10th

Designs by Prelim UK will be showcasing at TALES by Bellafricana in London July 4-10

22. Bethan Clothing : Friday July 5th & Saturday 6th

 

23. IJAN TOLA: Thursday July 4th, Monday 8th, Tuesday 9th & Wednesday 10th

IJAN TOLA will be showcasing at TALES by Bellafricana in July London

  • Reliable Wellness & Self Care Products to Discover By:
  1.  Modara Naturals : Wednesday July 4th, Thursday 5th, Friday 6th & Saturday 7th

 

  • Stunning Accessories from:
  1. Isura : Saturday July 7th, Sunday 8th, Monday 9th & Tuesday 10th
  2. Sock of A Kind : Wednesday July 4th, Thursday 5th & Friday 6th
  3. Accessories by Oreofe : Thursday July 4th, Friday 5th, Saturday 6th, Sunday 7th, Monday 8th, Tuesday 9th & Wednesday 10th
  4. Zanetta Fashions : Thursday July 4th, Friday 5th & Sunday 7th
  5. Havva Hamoud : Monday July 8th, Tuesday 9th & Wednesday10thHavva Hamoud will be showcasing in London at TALES by Bellafricana
  6. Upper Klass Boutique : Saturday July 6th & Wednesday 10th
  7. Ailakoko : Friday July 5th, Saturday 6th & Sunday 7th Ailakoko will be showcasing in London at TALES by Bellafricana
  8. Accessory Ville: Monday, July 8th, Tuesday 9th & Wednesday 10th

 

  • Beautiful and Affordable Wigs to Add to Your Cart: 
  1. SDL Braided Wigs : Friday July 5th, Saturday 6th & Sunday 7th

 

  • Lifestyle Products to Add to Your Space By :
  1. Oknolla : Thursday July 4th, Friday 5th, Saturday 6th, Sunday 7th, Monday 8th, Tuesday 9th & Wednesday 10th Oknolla Vase will be showcasing in July at TALES by Bellafricana
  2. Young Marys : Thursday July 4th, Friday 5th, Saturday 6th, Sunday 7th, Monday 8th, Tuesday 9th & Wednesday 10th Young Marys will be showcasing at TALES by Bellafricana in London

 

  • Explore The Unbelievable Art From The Talented: 
  1. Isaac Emokpae : Thursday July 4th, Friday 5th, Saturday 6th, Sunday 7th, Monday 8th, Tuesday 9th & Wednesday 10th.

Isaac Emokpae artworks will be showcasing at TALES by Bellafricana

 

Last year we had an amazing turn out with 21,000+ attendees. This year, we want to break that record and go even higher but we can’t do this without your help. So prepare for an immersive experience into the world of African creativity this July 4th-10th 2024, and RSVP today to secure your spot at TALES: The African Lifestyle Experience. 

Yes, first come first serve, you don’t want to miss out on this.

TALES The African Lifestyle Experience by Bellafricana

TALES The African Lifestyle Experience by Bellafricana

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If, for some weird reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Bellafricana is more than just a platform; it’s a thriving community of African creatives dedicated to supporting and empowering entrepreneurs in the arts & crafts, fashion, beauty, and home & living industries. Led by our visionary CEO, Bukky Asehinde, we’ve been championing African creativity for over a decade, providing the right business support and structure for our members to thrive in a global market. Essentially, we want to see African creative entrepreneurs win internationally.

At Bellafricana, our mission is clear: to be the premier destination for buyers worldwide seeking quality African-made/inspired products. We uphold the highest standards of business ethics and integrity in every interaction with our members, customers, partners, and employees. Through our dedication to excellence, we not only drive economic progress in Africa but also inspire others to contribute to the continent’s development and social advancement.

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on how to avoid burnout as a creative entrepreneur. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience. 

Together, we can make a meaningful difference in the world, starting with Africa. 

Summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

 

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Thanks for reading. Now that you know all the creatives showcasing at TALES by Bellafricana 2024, I can’t wait for you to come and shop from them. See you at TALES.

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