Bellafricana launches e-commerce platform

Bellafricana launches e-commerce platform

Bellafricana Launches E-commerce Platform to give more African Creatives visibility and promote African made products

Bellafricana launches “Bellafricana Marketplace,” an e-commerce site to promote African made products of quality and boost the visibility of African creatives. The platform provides distinct African made products of global standard with top quality and at the best prices.

Bellafricana launches e-commerce platform
Shop rich creations from Africa – @bellafricanashop

With different products ranging from fashion to arts and crafts, home decor and beauty products, Bellafricana Marketplace is fast positioning itself as the largest e-commerce platform that promotes and trades African products to the world.

Bellafricana launches e-commerce platform
Promoting the beauty of Africa – Bellafricana Marketplace @bellafricanashop

Commenting on the launch of the platform, CEO, Bellafricana, Bukky Asehinde said that it has always been a dream of hers to create a platform that bridges the gap between creative producers in key industries and their global customers.

Many times we see talented African creatives struggle to sell their products not because they are not good enough but because these products don’t get the visibility they deserve. Some of these products can stand shoulder to shoulder with products from big international brands but then they do not have a platform to connect with global customers. This is the problem that Bellafricana Marketplace moves to solve.” She said. We want this platform to be a go-to resource for African entrepreneurs to develop and grow their retail businesses and brands on a global scale.” she continued.

Africa is currently experiencing massive growth in the digital economy and as a result, online retail is a development that has come to stay in the continent.

According to a report by Statista, e-commerce in Africa was valued at 16.5 billion dollars in 2017. Another report recently revealed that this value could well go up to 75 billion dollars by 2025. This goes to show that the growth of e-commerce in the continent is very promising.

Bellafricana launches e-commerce platform
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Even with this development, 70% of creative business owners say they struggle to be seen by their potential customers and 85% of creative business owners say they are unable to find customers to buy their products. This not only affects their businesses but could also affect their mental well being.

With a platform like Bellafricana Marketplace, African creatives will not only get more people to see their products but will also be able to reach a global market where these products are in high demand. 

We continue to see African made commodities and African made crafts going mainstream in recent times both within Africa and the global market. Products like Adire, Aso-oke, Kente, African beads, Shea butter and other African products are now being recognised globally and adapted by both Africans in diaspora and people from other races all over the world. Due to this reason, the need for more African made products has relatively increased. Setting up a platform like Bellafricana Marketplace to give African creatives and match them with global customers could not have come at a better time. 

Also speaking on the launch of Bellafricana Marketplace, MaryBarbara Ugboma, a member of the Bellafricana team reaffirmed the position of the platform as a bridge to close the gap between African creatives and global customers.

She went further to say “we want to ensure that no matter where you are in the world, you can get a piece of Africa with you. We want to make more African products available to the world. You can trust that every product you will find on Bellafricana Marketplace are not things you will find at a regular e-commerce store. This is strictly African.”

With top-notch shopper experience, African-made products at affordable prices, seamless retail processes and an outstanding customer support system, Bellafricana Marketplace has already started recording success. 

Bellafricana launches e-commerce platform
Bellafricana Marketplace. Click on the picture to watch inspiring stories from the Creators on Bellafricana Marketplace
Popular Nigerian brands have already begun to list their products on Bellafricana Marketplace such as:
  1. Not Just Pulp
Not Just Pulp- Bellafricana launches e-commerce platform
Iyaniwura by Not Just Pulp. Click on the picture to visit their store
Ronke Scott
Ronke Scott- Bellafricana launches e-commerce platform
Life of an African woman series 1 by Ronke Scott. Click on the picture to visit their store
Organic Life Plus
Organic Life Plus- Bellafricana launches e-commerce platform
Baobab oil by Organic Life Plus. Click on the picture to visit their store
Zivanora- Bellafricana launches e-commerce platform
Culla bypass ring by Zivanora. Click on the picture to visit their store
Mimiremi Textiles
Mimiremi Textiles- Bellafricana launches e-commerce platform
Afro head-wrap textile by Mimiremi Textiles. Click on the picture to visit their store
Amal Botanicals
Amal Botanicals- Bellafricana launches e-commerce platform
Products by Amal Botanicals. Click on the picture to visit their store
Morin O.
Morin O - Bellafricana launches e-commerce platform
Almando round stitch bag by Morin O. Click on the picture to visit their store
Modara - Bellafricana launches e-commerce platform
Dara body butter by Modara. Click on the picture to visit their store
Abela World
Abela World - Bellafricana launches e-commerce platform
Flame and patchouli perfume candle by Abela World. Click on the picture to visit their store
Asologe - Bellafricana launches e-commerce platform
Adire Brocade by Asologe. Click on the picture to visit their store
Bosh Designs
Bosh Designs - Bellafricana launches e-commerce platform
Ilu Gangan Throw pillow by Bosh Designs. Click on the picture to visit their store
Water Hyacinth Woven Coasters & Caddy - Bellafricana launches e-commerce platform
Water Hyacinth Woven Coasters & Caddy by Mitimeth. Click on the picture to visit their store
Ethnik Afrika
Ethnik Afrika - Bellafricana launches e-commerce platform
Agbaman Duffle Bag by Ethnik Afrika. Click on the picture to visit their store
Pillow Talk
Pillow Talk - Bellafricana launches e-commerce platform
My Africa Throw pillow by Pillow Talk – Click on the picture to visit their store
O’Eclat Designs
O'Eclat Designs - Bellafricana launches e-commerce platform
Amber Box Bag by O’Eclat Designs – Click on the picture to visit their store.

And the platform is open to other African creatives who want more exposure and who want to connect with global customers. Simply visit the website, to begin

To achieve the mission to empower over 100,000 Creative entrepreneurs by the year 2030 to start, grow and scale profitable and sustainable global creative businesses, Bellafricana has come up with this initiative and is open to partnering and collaborating with more governmental agencies, public/private corporations, and non-governmental organizations (NGO’s) to achieve this.

Start shopping for unique and rich creations today!




How to Make Money from Ecommerce

We live in the modern age where we have more online stores than physical stores. Every business owner is now moving to the online marketplace due to its benefits; one of which includes enabling business owners to make more money on ecommerce, as they are able to reach a wider and global audience.

A lot of people also prefer shopping online; as it is easy and more convenient. All you have to do as an entrepreneur is build your online store via Shopify, WooCommerce, SquareSpace, BigCommerce or whatever works for you, add your products and every other required information, do a few tweaks here and there and you are good to go.

A lot of ecommerce entrepreneurs always ask/wonder how much they can make on their ecommerce store. While there is no guarantee as to how much you can actually make from an ecommerce store or if you can make any money at all, there are certain things you have to do in order to make money on your ecommerce store.

What then are these thing you can do to ensure you make money on your ecommerce store? Keep reading to find out

1. Create a Blog to Drive Traffic:

One of the hardest part of running an online store is driving traffic to your store. Traffic in this case are visitors who may be interested in what you sell thus, leading to sales.

Owning a blog alongside your online store is an organic inbound marketing strategy that will not only drive organic visitors to your store, but can also improve your store’s ranking in search results.

The purpose of the blog on the ecommerce site is to promote the products being sold thereby, persuading people into buying it whilst driving traffic to the website.

As such, every content on the blog should be a marketing plan talking about the products sold on the site and how it can be used. Thus, answering customers questions, understanding what the customers might be looking for and, addressing customer pain points.

An example can be found on the online fashion store Bentigos, which has a blog attached to its online store where they give fashion tips, talk about outfits and accessories, and everything fashion related that aligns with their website and what they sell.

Through this, they will link to items on their site which will promote and increase sales, whilst answering customer questions and at the same time, increase their ranking in search results.

make money on ecommerce
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2. Focus on Online Marketing/Adverts:

Although requiring a lot of investment, online marketing is one of the best ways to grow your ecommerce business fast and quickly draw potential customers to your ecommerce store thus leading to sales.

Many people use to advertise on Amazon but now that it has become more competitive, thankfully, there are other ways to advertise your products online in order to reach your target audience and generate sales.

One of which involves content marketing (highlighted in number 1). Sponsored ads on Google and social networks (Facebook and Instagram) have proven to be effective as it promotes growth and increases sales and, almost anyone can do it; although it requires investment in terms of money so you have go make sure you do it well in order to reap the reward.

make money on ecommerce
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The easiest marketing technique is social media marketing as it does not involve investment, money wise. All you have to do is create an account on either Facebook, Instagram, Twitter, or whatever works for you, and then promote your business, news, product reviews and blog articles on these social networks which generates traffic to your website. It also creates an avenue for you to communicate with your customers which builds brand loyalty.

Another is Search Engine Optimization (SEO), which is important for every ecommerce owner who wants to grow organically and increase traffic to their store without spending money. SEO marketing involves optimizing certain areas of your store/website so it ranks well in search results. Such areas include page speed, content optimization, product keywords, product images, meta title, image optimization, website description, link building, etc, in order ti boost search engine rankings.

Another method which probably did not cross your mind is email marketing which can drive more traffic than people think. It involves creating a good email marketing strategy, which can convert into a sales channel that drives traffic to your store every time. An email newsletter sent out to signed up subscribers should contain, giveaways to attract people, discount, informational content, coupon codes, information on new products, etc.

3. Build a Trusted Brand:

People will not patronize you if your brand seems shady. There are so many businesses, while some are real and others are fake, you want to build a trusted brand and separate your brand from the fake ones so people can patronise you. How then can you do that?

First thing is to choose and register your business name. Once your business name is registered, your business becomes credible and verified (click here to find out how you can also verify your business).

Then, after getting your domain/business website at this point, get an Employer Identification Number (EIN), even if you have no employees, and lastly, depending on your state/country, if regardless of operating online, you still need sales tax, then you need to obtain a business permits and licenses to ensure your business is authorised by the government.

4. Use Different Channels to Promote your Business:

One of the important aspect of an ecommerce store is to get your business out there, into the eyes of everyone and as such, being in different locations online is important for growth. In order to grow, you need a strategy that is backed up by channels of distribution thus creating business diversity and expansion.

Although it is a challenge for most ecommerce store owners, you need to consider listing your products on different online channels like Amazon, Walmart, eBay, etc.

Always ensure you have a good warranty as well as a distribution agreement with the distributors to ensure you maximize your profit to the fullest potential.


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