Bellafricana Launches E-commerce Platform to give more African Creatives visibility and promote African made products
Bellafricana launches “Bellafricana Marketplace,” an e-commerce site to promote African made products of quality and boost the visibility of African creatives. The platform provides distinct African made products of global standard with top quality and at the best prices.
With different products ranging from fashion to arts and crafts, home decor and beauty products, Bellafricana Marketplace is fast positioning itself as the largest e-commerce platform that promotes and trades African products to the world.
Commenting on the launch of the platform, CEO, Bellafricana, Bukky Asehinde said that it has always been a dream of hers to create a platform that bridges the gap between creative producers in key industries and their global customers.
“Many times we see talented African creatives struggle to sell their products not because they are not good enough but because these products don’t get the visibility they deserve. Some of these products can stand shoulder to shoulder with products from big international brands but then they do not have a platform to connect with global customers. This is the problem that Bellafricana Marketplace moves to solve.” She said. “We want this platform to be a go-to resource for African entrepreneurs to develop and grow their retail businesses and brands on a global scale.” she continued.
Africa is currently experiencing massive growth in the digital economy and as a result, online retail is a development that has come to stay in the continent.
According to a report by Statista, e-commerce in Africa was valued at 16.5 billion dollars in 2017. Another report recently revealed that this value could well go up to 75 billion dollars by 2025. This goes to show that the growth of e-commerce in the continent is very promising.
Even with this development, 70% of creative business owners say they struggle to be seen by their potential customers and 85% of creative business owners say they are unable to find customers to buy their products. This not only affects their businesses but could also affect their mental well being.
With a platform like Bellafricana Marketplace, African creatives will not only get more people to see their products but will also be able to reach a global market where these products are in high demand.
We continue to see African made commodities and African made crafts going mainstream in recent times both within Africa and the global market. Products like Adire, Aso-oke, Kente, African beads, Shea butter and other African products are now being recognised globally and adapted by both Africans in diaspora and people from other races all over the world. Due to this reason, the need for more African made products has relatively increased. Setting up a platform like Bellafricana Marketplace to give African creatives and match them with global customers could not have come at a better time.
Also speaking on the launch of Bellafricana Marketplace, MaryBarbara Ugboma, a member of the Bellafricana team reaffirmed the position of the platform as a bridge to close the gap between African creatives and global customers.
She went further to say “we want to ensure that no matter where you are in the world, you can get a piece of Africa with you. We want to make more African products available to the world. You can trust that every product you will find on Bellafricana Marketplace are not things you will find at a regular e-commerce store. This is strictly African.”
With top-notch shopper experience, African-made products at affordable prices, seamless retail processes and an outstanding customer support system, Bellafricana Marketplace has already started recording success.
Popular Nigerian brands have already begun to list their products on Bellafricana Marketplace such as:
Not Just Pulp
Organic Life Plus
And the platform is open to other African creatives who want more exposure and who want to connect with global customers. Simply visit the website, www.bellafricanashop.com/ to begin
To achieve the mission to empower over 100,000 Creative entrepreneurs by the year 2030 to start, grow and scale profitable and sustainable global creative businesses, Bellafricana has come up with this initiative and is open to partnering and collaborating with more governmental agencies, public/private corporations, and non-governmental organizations (NGO’s) to achieve this.
Start shopping for unique and rich creations today!