How your Business can stay relevant during the Corona Virus Pandemic

The widespread impact of the Corona Virus on the world has been nothing short of utterly devastating. The planetary scale pandemic since its outbreak about a few weeks ago, has caused an unprecedented plummeting of business and economic activities.

Due to the alarming spread-rate, a lot of countries have been forced to shut down all non-essential business exchanges and this has left a lot of business owners reeling in uncertainty as to how to mitigate risk, protect employees and still retain the customers’ attention.

If you are a business owner in this class and you have really not planned out ways you can mitigate risks, cut down on losses and get your business to stay relevant amidst the lock-downs and curfews, here are a few things you can implement right away:

  1. Go Remote
Go remote 1

You should really comply with any physical business activity restrictions placed by the government and shift your work base to the safety of your houses.

If you have several employees working under you then you want to avoid organizational loopholes by ensuring that there is an optimal (digital) means of communication set up so as to enforce cooperation and also monitor progress on all fronts as you would on a normal business-on-site day.

2. Shift all Marketing Strategies Online

The goal is to ensure that your business makes it through the pandemic without suffering any long-term damage to your brand or your customer base. If you have paid little or no attention to online marketing strategies for your business before now, then now is the time you really want to leverage on digital platforms to break through the noise, keep brand to consumer engagement, increase your online customer base and even pool in profit.

Anything from hosting online events and webinars to email marketing could prove to be the most effective way to make the most out of the situation and give your brand a popularity boost.

3. Communicate transparently with your Audience

It is really important to recognize that your clients understand that you are also affected by the Corona Virus situation. Hence, you should be open and transparent about what your business is facing at the moment.


Now is the time you want to let them know what you are doing about it, steps you are taking to mitigate risk and how you are involved with helping the community. This act alone is sure to bring a more favorable perception about your brand and distinguish you as an industry leader.

4. Drive Social Media Engagement

It is a fact that at this time, the bulk of the world populace (somewhere between 65% – 70%) turn to social media in order to have access to trending news and fresh content. It then becomes extremely important that you reach out to your audience regularly by creating content pieces around the situation. But be careful here, you want to make sure you don’t come off as “Unempathic” to your clients by being so aggressive with marketing your products, they are also as badly hit as you are. It’s a delicate balance you want to keep.


Bellafricana creatives challenge

That’s why Bellafricana came up with a 30-day Challenge for Creative Business owners. This Challenge has presented the perfect solution to tactical marketing and a deeper sense of connection with the audience as a way of saying:” Take that Corona Virus! You’ve got nothing on us!”  Read more about the Bellafricana Creatives challenge here

Which of these Tactics will you try? I can’t wait to hear from you.

Bellafricana challenges creative Business owners during the COVID-19 season

The world is slowing to a stop. There’s so much panic in the air. Business owners are scared, worried, frustrated. They are beginning to feel the effect of this global pandemic on their businesses. Organizations are shutting down or have had to resort to working remotely.

Some countries have even implemented periodic long lockdowns. Now more than ever, creative business owners will have to fight for online visibility. They will have to get more personal with their audiences should they want to make sales. They have to get more creative with marketing lest the competition swallow them up. Businesses will have to sell more tactically or risk being labelled insensitive.

Sometimes last week, the Bellafricana team had one of the usual strategy sessions to brainstorm ways which we can help our creative members thrive this period. As you know, Bellafricana is very passionate about helping, supporting, and empowering creative business owners in whatever way we can. So we kept thinking: “How can we eliminate these problems business owners will face?, or atleast reduce it and keep their minds positive”

Then the Light bulb moment struck and the Idea was born. Now, don’t get too impatient. Everything will start to make sense now.

We came up with a challenge to all creative business owners out there. Will they give in to the fear this season brings? Or will they fight the negativity?

Known as the Bellafricana Creative’s Challenge, it is a 30-day challenge containing daily tasks that participants (business owners especially) are expected to take part in.

Bellafricana creatives challenge

Where is this challenge taking place?

It is held primarily on Instagram. However, business owners are allowed to do the challenge on other platforms as well.

What will this Bellafricana Creatives Challenge do for you?

It will help you:

  1. connect with your customers on a personal level.
  2. have massive sales on standby the moment the restrictions are lifted.
  3. get to rediscover more about your business and gather more creative connections.
  4. Stay relevant and at the top of your customers’ minds, seeing that majority will be online this period.
  5.  Have lots of fun while maintaining a positive mindset.

Check out some samples of the daily challenges below:

Day 1: Bellafricana creatives challenge

Day 1: Bellafricana creatives challenge

Isn’t it so amazing the great works Bellafricana is doing for the creative community? If I can say so myself.

If we can each be a positive voice in our community then we stand a better chance of spreading more encouragement.

Connect with Bellafricana here: @bell_africana, a community platform enabling creative indigenous businesses thrive. To become a member, click here

If you are a creative entrepreneur, you can also take part in the Bellafricana Creatives Challenge? Click on this link to get your your own calendar: 

What do you think about this challenge, would be lovely to hear from you? Let me know in the comments.


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