[dropcap custom_class=”normal”] The Amaros by Ethnik celebrates the beauty of post-colonial architecture with the exhibition of Photography and New Ethnik by Tunde Owolabi collection of fashion accessories.
This exhibition inspired by the Nigerian graphic designer and photographer is scheduled to hold on Sunday, 15th October 2017 at 2PM, Red Door Art Gallery, 51 Bishop Oluwole St. Victoria Island Lagos. [/dropcap]
“At Ethnik, we believe that sustenance is the key to preserving our heritage” says Tunde Owolabi. To this end, a core element of New Ethnik’s social responsibility is to invest in local artisans and create an enabling environment where they can continue to weave Aso-oke the way it is done traditionally, a skill that is passed down through generations.
A fusion of fashion, art and culture, Ethnik is about cultural affirmation at a time when it is increasingly important to tell the world who you are through your heritage. Ethnik expresses elegantly the beauty and opulence of a people’s culture and history, and reiterates that aso-oke known for its versatility, durability and longevity stands out in a multitude of fabrics.
The exhibition of different post-colonial structures will be highlighted at the event while the new collection by Ethnik by Tunde Owolabi will be shown to the public. This collection is inspired by the houses built by the returnees to Nigeria from Brazil and Cuba.
They were referred to as “The Amaros” in Brazil, The Nago or the Agudas amongst the Yoruba people. Their stylish buildings is reflected in their lifestyle and identity. That which Ethnik has translated with a modern twist in this new collection.
ABOUT ETHNIK BRAND
Founded in 2015 by Tunde Owolabi, Ethnik is about making Aso Oke fabrics accessible to the fashion-forward modern man and woman. Beyond accessibility and creating fashionable pieces for brand savvy trendsetter, Ethnik is about promoting culture and giving back to the community.
At Ethnik, we believe that sustenance is the key to preserving our heritage. To this end, a core element of our social responsibility means we invest in our local artisans and create an enabling environment where they can continue to weave aso oke the way it is done traditionally, a skill that is passed down through generations.
The essence of our design philosophy is to produce sustainable fashion accessories that are uniquely Afrocentric, drawing inspiration from the Yoruba culture of Nigeria and other African cultures by telling our stories to the world through patterns and colours woven into beautiful fabrics.
We pay critical attention to every detail in our design and production process through excellent craftsmanship and ethical values.
Tunde Owolabi is the founder and creative director of Ethnik. Tunde Owolabi is an artist, photographer and designer. Tunde is co-founder of Studio MO, and owns Tunde Owolabi Studios.
As an artist, he has participated in group exhibitions including Lines and Colours (2003), Inner Thoughts at the Nimbus African Art Centre (2004), Working with Communities, a Guinness group exhibition (2004), and Gods of This Age at Didi Museum.
His first solo exhibition, African Elegance was at the Battersea Art Gallery, London (2009). His commissioned works can be found at the Hungarian Embassy and Nigerian Stock Exchange. AsoOke – The Woven Beauty was his second solo exhibition in 2014.
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