Bellafricana partnered with Salesforce to host a special Christmas marketplace at the Salesforce HQ in London, UK. This Bellafricana Christmas Marketplace With Salesforce marked Bellafricana’s second partnership with Salesforce after our first in October to celebrate Black History month.
Salesforce is a global leader in customer relationship management (CRM) and has been a strong advocate for black-owned small businesses and independent African creatives. Beyond providing technology solutions, they actively create opportunities for small businesses to reach wider audiences and grow. This collaboration with Bellafricana is part of Salesforce’s ongoing efforts to support diversity and inclusion by helping African entrepreneurs showcase their talents on a global stage.
Salesforce has been a great ally in helping our members reach a global audience, and this collaboration has further highlighted their commitment to supporting small businesses and African creatives.
A Growing Partnership With Salesforce
Our partnership with Salesforce began in October, when we worked together to celebrate Black History Month. That first collaboration gave African creatives a platform to share their stories, connect with global audiences, and showcase their unique talents. Building on that success, this Christmas marketplace was another incredible opportunity to spotlight our community and celebrate African innovation.
Watch the highlights of the event here.
Watch the highlights of the event here.
Watch the highlights of the event here.
Spotlighting Our Incredible Members At The Bellafricana Christmas Marketplace With Salesforce
Two Bellafricana Global members, Adebukola Rebecca Kadiri, the founder of TDP Home, and Iyabo Ademosu, the founder of MassassiB, had the amazing opportunity to showcase their unique products to a global audience. From stunning home decor to beautiful handcrafted items, their work received well-deserved attention and admiration.
Our founder, Bukky Asehinde, was also there to cheer them on and show her support as they proudly represented African creativity on the world stage.
Watch the highlights of the event here.
The Power of Community
The success of the Bellafricana Christmas Marketplace With Salesforce event wasn’t just about the products on display, it was a testament to the strength of the Bellafricana community. Bellafricana’s Christmas Marketplace with Salesforce highlighted how a strong network can open doors to bigger opportunities for African creatives.
The Bellafricana community has always been about helping small, independent creatives reach bigger opportunities, and this marketplace was a perfect example of that. It’s a reminder that being part of a strong, connected network can take your business to the next level.
Exciting Things Ahead: TALES 2025
This partnership is just the beginning! We’re super excited to announce TALES by Bellafricana, our annual signature marketplace event, which will run from July 25th to August 2nd, 2025.
TALES (The African Lifestyle Experience) is a curated pop-up event designed to spotlight African creativity, lifestyle, and craftsmanship on a global stage. Early bird registration for vendors is now live!
Click here to register for TALES 2025.
Join the Bellafricana Global Family
Ready to take your creative business to the global stage? Join our growing family and unlock incredible opportunities! By joining the Bellafricana Global Family, you can access events, partnerships, and a community that supports your growth. Together, we can help you achieve your goals and shine globally.
The Bellafricana Christmas Marketplace With Salesforce was a beautiful reminder of what’s possible when we come together. We’re so proud of our members and can’t wait to see what’s next.
Stay tuned for more updates about TALES 2025 and other exciting initiatives. Let’s keep growing, supporting, and celebrating African creativity!
