Before we rush into a new year, we wanted to pause and share Bellafricana 2025 wrapped.
2025 wasn’t just a year of numbers or events, it was a year of learning, community, resilience, and shared wins. From conversations that stretched us, to moments that reminded us why Bellafricana exists; to build, spotlight, and scale African creative businesses through community, visibility, and shared knowledge. This year shaped us in ways we won’t forget.
As we reflect, we’re deeply grateful for every creative, partner, and supporter who walked this journey with us.
Bellafricana 2025 Wrapped: Building a Global Community for African Creatives
Community growth remained one of the strongest indicators of impact in 2025.
- Bellafricana crossed 30,000 followers on Instagram and over 50,000 followers across all social platforms, reflecting a growing global audience intentionally supporting African creativity.
- Instagram emerged as our most engaged platform, where conversations, storytelling, and community interaction thrived.
- Our email list grew by 13,834 subscribers, each sign-up representing a creative choosing to stay informed, inspired, and connected.
These numbers represent more than growth; they represent trust.
Empowering Creatives Through Education and Knowledge Sharing
Education has always been central to Bellafricana’s mission to support African creative businesses.
Through webinars, masterclasses, blog content, and shared resources, we provided practical guidance on:
- Creative business pricing
- Marketing and brand visibility
- Growth strategies for creative entrepreneurs
- Navigating business challenges sustainably
One of our most impactful educational moments came from our article and social content titled:
“How to Price Your Handmade Product Without Underselling, which became Bellafricana’s most engaged post of the year, generating:
- Over 1,000 likes
- More than 40,000 impressions
This reinforced the importance of actionable, relevant education for creative founders.
Community Moments That Defined Bellafricana in 2025
Not all meaningful moments in the African creative community can be measured by numbers.
When the Bellafricana Nigeria Instagram page was temporarily suspended for nearly a month, the very first comment after its restoration came from @bootsbymetal.
That single interaction reminded us that beyond platforms and algorithms, what truly sustains African creative businesses is community loyalty, trust, and shared belief. It reaffirmed that community remains Bellafricana’s greatest asset.
Strategic Partnerships and Global Expansion for African Creative Businesses
2025 marked an important chapter in Bellafricana’s global journey.
We welcomed our first strategic UK partner, New West End Company, strengthening Bellafricana’s international presence and opening new pathways for African creatives to access global markets.
In addition, over 20 partners collaborated with us to support TALES by Bellafricana, helping expand its reach, credibility, and economic impact.
These partnerships reinforced Bellafricana’s role as a bridge between African creative businesses and global opportunities, ensuring that local talent can thrive on international stages.
Purpose-Driven Campaigns Supporting African Creatives
Purpose-led storytelling remained central to how Bellafricana supported African creative entrepreneurs throughout 2025.
For the Love of Creative Campaign
In partnership with CLEVA, Bellafricana launched the “For the Love of Creative” campaign, spotlighting 100 African creatives across different industries.
The campaign celebrated:
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Creative courage
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Consistency in building
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Long-term commitment to craft
It highlighted the realities of building African creative businesses while honouring the resilience behind every brand.
Bellafricana Gratitude Campaign
The Bellafricana Gratitude Campaign invited creatives to pause, reflect on their journeys, celebrate milestones, and express gratitude for growth and resilience.
It became a meaningful way to close the year grounded in appreciation rather than pressure reinforcing the emotional strength of the creative community in Africa.
TALES by Bellafricana 2025: Driving Real Economic Impact
TALES by Bellafricana continued to demonstrate the power of community-led creative markets in supporting African creative businesses.
In 2025:
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TALES generated over £180,000 in sales within 10 days
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More than 10,000 physical attendees showed up to shop, support, and celebrate African brands
TALES reaffirmed Bellafricana’s commitment to creating genuine commercial opportunities for creative entrepreneurs in Africa, beyond mere visibility.
Going Global: Creative Community Meet-Ups Across Continents
In 2025, Bellafricana hosted creative community meet-ups in three key cities:
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Lagos, Nigeria
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Accra, Ghana
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London, United Kingdom
These gatherings strengthened cross-border collaboration, deepened relationships, and reinforced the global reach of African creativity and African creative businesses.
Celebrating Community Wins by African Creative Entrepreneurs
Some standout community wins in 2025 include:
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Massassi B launching a new signature fashion style, “The Coat.”
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Happy Coffee, founded by Princess Adeyinka, celebrating 10 years of resilience and expanding into the UK market.
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Bola Lasisi opening a new retail storefront in Grays, UK, and exhibiting at the Good Food Show.
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Aguma Tea relaunching its website to strengthen digital visibility.
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Adesola Balogun (Outspok’n) launching the “Omoluabi” collection and showcasing it in the UK and Dubai.
These achievements highlight the ripple effect of visibility, education, and community support for African creative businesses.
What 2025 Taught Us About Supporting African Creative Businesses
2025 reinforced a powerful truth:
When African creatives are equipped with the right knowledge, surrounded by a supportive community, and given visibility, sustainable growth follows.
As we move forward, Bellafricana remains committed to building ecosystems where African creative businesses can thrive locally and globally.
Thank you for being part of this journey.
View the full Bellafricana 2025 Wrapped Recap on our Instagram page here
Also Read: Bellafricana Year 2024 Round Up