Meet the Founder of Mooie Kraft [Exclusive Interview]

Meet the Founder of Mooie Kraft

In an exclusive interview, we get to meet the Founder of Mooie Kraft. Ndedigwe Mary Chinaza is a resourceful and talented entrepreneur, who has successfully infused fashion with African prints.

Meet the Founder of Mooie Kraft [Exclusive Interview]
Ndedigwe Mary Chinaza – Founder of Mooie Kraft
*To know more about the products, simply click on the images*
Please introduce yourself and your background.

My name is Ndedigwe Mary Chinaza, I’m a graduate of computer science from Crawford University, I am from Nnewi South local government Anambra state.

Tell us about your work and how did your company start?

My love for bag making drove me into bag making. I started MOOIE KRAFT in 2020 and it’s been an amazing journey so far. MOOIE KRAFT  is not just about bag making but we are also into the making of beautiful accessories with our African prints, leather works such as belts and we also make top-notch souvenirs for events and parties.

Ankara foldable hand-fan by Mooie Kraft
Ankara foldable hand-fan
How did you come about the name and what does it mean?

Mooie is gotten from a Dutch word that means beautiful, pretty and fine. So I wanted a name that represents everything that my brand signifies. with our name, you should know what to expect from us. [Winks].

What is your niche and how did you know it was a market to get into?

Producing beautiful bags, belts and accessories for both males, females and also children. we are partially for everybody.

Ankara themed Hoops earrings by Mooie Kraft
Ankara themed Hoops earrings

Mooie chain BagMooie Kraft chain Bag

Where do you get the inspiration for your products?

Everything around me. I also work with customers descriptions.

Can you remember one of the first products you made? What makes it memorable?

Yes of cos, it was an Ankara bag I made for myself, it was memorable because I made it out of little/ no knowledge about bag making.

African print mixed laptop bag by Mooie Kraft
African print mixed laptop bag
What are some of the challenges you face in your business?

Cost of production is one of the major challenges we are facing, material sourcing is another challenge we are facing, the high prices of leatherworking tools to achieve proper finishing of the leather productions.

Do you have any regrets about venturing into this line of business?

NEVER. Not at all ….lol

What is your most popular product?

Right now our Genuine Reversible belt is really selling fast now. And our African mix laptop bag.

Genuine leather Reversible belt by the founder of Mooie KraftGenuine leather Reversible belt

This genuine leather reversible belt is a 2 faced belt. You have the chance to get 2 different colors of your choice in 1 belt.
To what extent do you draw upon your Nigerian (African) heritage for your work?

In most of our signature products, we used our African print/ indigenous fabric to produce them.

Ankara themed flipflop by Mooie Kraft
Ankara themed flipflop
What are some of your short term and long term goals, both in your business and life in general?

My short term goal is for Mooie kraft to be able to reach out to many people across the world and collaborate with many big fashion brands,

My long term goal is for Mooie kraft to have my dream fashion studio with different branches across the world, empower both young and adults, create jobs opportunity for people.

What would people be surprised to learn about you?

 I love to bake and cook for fun

What profession would you be in if you weren’t in this industry?

I would probably be a baker (hahahaha)

What is success to you?

Success to me is achieving all my dreams come true and impacting my knowledge and skills in society.

Mooie Kraft bag
Mooie Kraft Cross bag
Waist bag by Mooie Kraft
Waist bag
If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?

I would advise the person should make proper research about everything especially when the person has zero knowledge about the business.

Who and what has been your greatest source of inspiration?

God almighty, my family, my friends and everyone that has patronized my brand. You all are my greatest inspiration.

Thank you for having this interview. It was indeed a pleasure to meet with this bubbly personality – Ndedigwe Mary Chinaza.

There you have it. An exclusive interview with the Founder of Mooie Kraft. To connect with her, you can follow her via:

Instagram: mooie.kraft

Facebook: Mooie Kraft

WhatsApp: +234 810 063 0509


ACE Awards nominations have begun!


The 3rd Edition of the African Creative Exhibition and Awards (ACE Awards) is back and the nominations have begun! ACE Awards, which brings together the best creative minds in the fields of Arts and Crafts, Fashion, Beauty, Food produce and snacks. This ceremony is organized yearly to recognize creative entrepreneurs in the aforementioned categories; with this year’s theme being “Creativity and Innovation in Nation Building”. 


Creative Entrepreneurs and consumers of their products can now send in their nominations. The categories are listed below.

  1. Best Indigenous Textile Designer
  2. Best Beauty Brand
  3. Best Fashion Brand (Clothing, Shoes)
  4. Best Startup of the Year
  5. Best Accessories Brand (Jewellery, Bags)
  6. Best Eco-friendly Product Innovation
  7. Best Innovative Product of the Year
  8. Best Pioneer Craftsman/woman of the Year (Over 10 years)
  9. Best Food Produce Innovation
  10. Best Creative Children’s Brand 
  11. Best Creative Child Entrepreneur
  12. Best Creative Social Enterprise of the Year
  13. Best Arts & Crafts Person
  14. Best Home & Lifestyle Brand
  15. Best emerging African Brand

In showing our support and in accordance with what we do at Bellafricana, we would be granting 3 lucky Creative Entrepreneurs with the sum of 300,000 naira to help support their businesses.

Grant Eligibility Requirements
  1. The candidate must be a Creative Entrepreneur.
  2. Candidates must be nominated for the ACE Awards.
  3. The candidate must have a valid business that falls within one of the following niches:
  • Fashion, 
  • Arts & craft, 
  • Health & Beauty, 
  • Home & living, 
  • Food produces & snacks industry.
Steps to Participate/How to apply
  1. Follow @bell_africana on Instagram
  2. Repost this flyer on your page, tag us as well as your friends
  3. Fill out the form on our website –
  4. When posting, use the hashtags: #ACE2021 #ACEAwards2021 and #Bellafricana

Creative Entrepreneurs will stand to gain $2,500

What are you waiting for? Starting voting!



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