Bellafricana published in TALES Series 2025

TALES by Bellafricana 2025 Event Recap

TALES by Bellafricana 2025 Event Recap: Celebrating Culture, Creativity, and Connections

TALES by Bellafricana 2025 was much more than a pop-up,  it was a movement of celebrating African Lifestyle and culture, and in this TALES 2025 Event Recap, we’re taking you back to all that happen during the 10 days of TALES by Bellafricana 2025. Let’s give you a front row seat to the mind blowing experience that brought African creativity, innovation, community, and commerce into one vibrant space in the heart of London.

Every single day was curated to celebrate African excellence across fashion, beauty, lifestyle, art, food, and culture. All shop floors were buzzing with excitement, soulful live performances, Practical workshop, networking sessions, and family-friendly fun.

TALES 2025 was packed. Let’s walk you through it.

Date: July 25 – August 3, 2025
Venue: Luxury promise, 28 Cavendish Square, off Oxford Street, London W1G 0DB
Duration: 10 Days
Attendance: 1500+ daily shoppers (15k+ over 10 days)
Participants: 70+ African creatives,
Special Events: 10 days shopping Experience | 1 Fireside chat with 5 panelist | Reclaim, Sip and Paint | 1 music performance| 1 Storytelling Performance| Karaoke, Taste of Africa Day & more
 

Reimagine and Re- Source 2025

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The Grand Opening

In the heart of London, on the 25th of July 2025, TALES by Bellafricana 2025 unfolded into something far more than a marketplace, it was a living, breathing showcase of African Lifestyle.

From the moment our host, Bukky Asehinde, opened the doors with her heartfelt speech, the tone was set. She reminded us why TALES exists, which of course you know:  To celebrate African creativity, culture, and community on a global stage. And London showed up!

We had curious passersby walk in and turn into happy shoppers. People wandered in and left with stunning finds, meaningful conversations, and that unmistakable TALES energy.

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We had a beautiful moment welcoming our strategic partner, New West End Company. Their unwavering support made so much of this possible. Moving on, we were honoured to present them with a well-deserved award in gratitude as a Thank you for believing in our vision.

We also had a special meet-and-greet with Bidemi Olujimi, which added even more warmth and brilliance to the day.

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Shopping Experience of Fashion, Beauty, Lifestyle, Food and Art

The  entire 10-day shopping experience at TALES by Bellafricana 2025 was pure joy. Over 70 brands came together, each bringing something uniquely beautiful from Africa. There were handwoven fabrics like aso oke, soft silks, flowing bubu and other vibrant Ankara fabrics. 

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We had a showcase of different accessories, some of which were handmade, beaded bags, stunning neck pieces, neckties, pocket squares, cufflinks, scarfs, each piece carefully made and full of character.

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The food section was alive with flavour.  We had food brands which blessed our attendees tastebuds with African-inspired sweet and savoury treats, there was also plantain-inspired handmade pasta, and Dodo – a plantain-infused rum that became an instant favourite.

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Tables were filled with a spicy blend of African ingredients, perfect for a bold jollof and more African dishes.

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People came to shop but stayed to explore. They touched, tasted, and connected. Every corner felt alive, you could just tell.

Fireside Chat: Rethinking Visual Identity in Nollywood & Beyond

Our Fireside Chat was much more than a conversation, it was a deep, unapologetic dive into the question of how Nollywood and African cinema can hold on to its visual identity in a rapidly globalizing world. We had four speakers namely; Folasade Dorcas Adu, Bola Stephen-Atitebi, Claire Idera, Akah Nnani and Our wonderful Moderator Foladele Falana-Ngadi.

Fireside chat 2025

Each speaker brought a unique perspective, unpacking how our African heritage can be woven into costumes, props, set designs, scripts, and cinematography without losing modern appeal.

They explored the pitfalls of Western-influenced storytelling, the danger of clichés, and the beauty of grounded authenticity and spoke with passion about preserving the soul of African storytelling ensuring that our language, traditions, and cultural aesthetics are not diluted for mass appeal but celebrated as strengths.

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Their insights were bold, with thought-provoking  perspectives. By the end, the room was alive with the shared understanding that our stories deserve authenticity not compromise.

Reclaim, Sip and Paint

OMG. Where do we even start? This was pure magic.

Created and hosted by one of our own brilliant creatives, Bukola Adenuga. Reclaim, Sip & Paint was all about giving old items a brand-new life.

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The idea was simple but genius. Attendees brought in old handbags, clothes, or accessories from home.  Where with paintbrush in hand, they get to turned them into one-of-a-kind, reusable art pieces.

Some people created bold, vibrant patterns. Others painted delicate details that made their items look like they had always been works of art.

RISHI by Ailakoko

There was laughter, creativity, and so much joy in the room,  proof that sustainability can be deeply personal and wildly creative. But it was also resistance to waste. A celebration of reusing instead of replacing, and proof that sustainability doesn’t have to be boring or difficult.

It was something more than a workshop. Our attendees went home with fun memories, one to be remembered for a long time.

 

Five Senses of Africa Show

Like the name promised, this day was an explosion for every sense: sight, sound, taste, touch, and smell each one drenched in African creativity.

We had the incredible Bola Stephen as Adunni Alaalo, stirring the room with rich African folktales.  African stories that pulled us into a trance, as though we were sitting under a moonlit sky back home, listening to the elders speak about African moonlight stories.

Kemi sulola

Afterwards, Kemi Sulola took over the stage to give us some real music performance with her voice like warm honey, smooth and breathtaking. It was a homecoming.

The fashion was on another level that day. Statement pieces, bold designs, and cultural clothes that made you feel like royalty walking down Oxford Street. The brands came ready to impress and sure they did.

 

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And then came the food.  Oh, the food. We’re talking plantain-infused pasta so silky and flavour-packed it felt like a love letter to your taste buds.

Dodo-infused rum that was smooth yet spicy, with that sweet plantain flavor dancing at the back of your throat after you’ve down a glass. There were also sweet, buttery chin chin with a crisp bite, spiced peanuts. The treats were so good that attendees couldn’t help but indulge, with each person coming back for more taste.

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Besides fashion and food, we also had African-inspired lifestyle products. Home fragrance products from TDP Homes elegant, earthy, and full of texture reminding us that the African touch belongs in every space we live in.

By the time the day wrapped, the crowd was buzzing. It was nostalgic.

 

Karaoke and Closing Celebrations

If we could’ve bottled the energy of our closing celebration, London would still be buzzing. Honestly, it felt like TALES by Bellafricana 2025 shouldn’t end,  like Oxford Street should just keep on soaking in African creativity forever.

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That day, Aug 3rd was another glorious show-off of African fashion and lifestyle. Our brands came back with fresh looks, bold statements, and more stories woven into every fabric and design. You could feel the pride in every stitch, every bead, every colour.

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And then… karaoke happened. You know how it goes,  the running up to the mic, the off-key notes we all cheer for anyway, the dancing, the pure joy spilling out of every corner. It was a community in its loudest, happiest and purest form.

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To wrap it all up, we turned the spotlight on the people who’ve walked this journey with us from day one.

Presented awards to our partners, our pioneers, and creatives who have carried the TALES by Bellafricana vision with us since inception. Our way of telling them “We see you and we honour you” 

It might have seemed like any other grand finale out there; but truly it was a promise that TALES is still growing, still thriving, and still here to tell African stories on the grandest stage possible. 

A Heartfelt Thank You

The TALES by Bellafricana Team is saying a Heartfelt thank you to all our incredible strategic and media partners who carried TALES 2025 far beyond Oxford Street. You amplified our story through social media, newsletters, and good old-fashioned word-of-mouth. Your voices helped us extend our reach, connect with new audiences, and keep the African creative story alive on a global stage.

TALES Partners

A special shoutout to our gift sponsors who sprinkled a little extra magic into the TALES experience:

Aya Care for their thoughtful period care packages to our attendees, this was deeply appreciated.

Aya care partner

HerNetwork for the custom cupcakes that brought sweetness (and plenty of smiles) to our attendees.

Hernetwork gift sponsor

Emolyne Cosmetics for the beauty packages that had our guests glowing inside and out.

Emolyne cosmetic 1

And to every partner who took the time to share Belafricana and TALES with your communities, thank you. Your support didn’t just boost our visibility, it helped us celebrate, protect, and project African creativity to the world.

TALES By Bellafricana Creatives:

TALES creatives

Gia 1 Fashion, Outspok’n’ Clothiers, DWL, FIA, Austine Mali, Elizabeth Divine, Budding Blue by Fiolakemi, Cornucopia, Accessory Ville, RISHI by Ailakoko, Bertza Clothing, Scqueeze, RTW by Tee Tee, Morin O, ASHABI FADS, Keyke Clothings, Efata by Juba, Diakwu Cloth, Melia by Jade, Deezmundu, Dezapanache,  MAP by Ihelubi, Style Envie, Andrew Tabitha, Simeogieme, Minist, Teniade Macaulay, Figtree Company, FC Accessories, Ara Lagos, Cladini, Oreofe, Xclamations, Irinre Adire, Bloomberryng, Ebonimode, Kaykay Brand, Republic of Ruru, Nathanielles, Seraban GH, Afribix, Christine Atelier, Sassy by Etty, Abikeiyaileke, VWH Apparel, Oyaato, GNATION, Neverknowinglyboring, TwoCrowns Clothiers, Massasi B, SuneV Couture, Hadassah, Nubi Collective, TDP Homes, Shea Butter Cottage, DODO, Naija Treats, Happy Coffee, HighHaus Ball, Puff Puff Man, Aftrad Village Kitchen, Meliza’s Foods, Deshilicious Treats, Tito by Chef Yems.

The Numbers:

  • 15,000+ attendees over 10 days

  • 70+ African brands

  • 20+ content creators & influencers

  • 9 major press features

  • 1.5M+ social impressions

TALES by Bellafricana is growing and we are here to stay. See you in 2026!!!

PS: Our Creatives registration for TALES 2026 is on and if you’d like to join us to be in London click here to fill the form

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Bellafricana published in African Brands in the UK, tales 2025

Never Knowingly Boring at TALES 2025

Afro‑Luxury Accessories That Demand to Be Seen and Felt

 

Meet Christiana Opalaye, founder and creative director of Never Knowingly Boring (NKB), a bold London‑based Afro‑luxury label that turns headwear into a fearless statement.

Now part of TALES 2025, NKB brings luxury with cultural depth, celebrating African heritage through hats and accessories that are “Too Intentional to Be Boring.”

Statement Pieces with a Cultural Pulse

 

This brand believes in accessories designed to inspire conversation. From the instantly recognisable ÀKÌKÍTÁN hat, literally meaning “endless praise” in Yoruba, to curated pieces named after lesser‑known ethnic diversity across West Africa, each design holds intentional meaning. NKB’s accessories are not just worn—they’re declared.

Christiana says she launched the brand to teach her children, especially her Nigerian daughter, about the richness of Africa’s many cultures. What started as a cultural education project evolved into an unapologetically expressive fashion brand rooted in heritage.

Also read: Melia by Jade at TAELS 2025

Bold, Fearless, Unapologetic

NKB’s aesthetic is Afro‑luxury meeting street‑edgy rebellion—never bland, always refined. The brand’s signature style is designed to amplify identity through pieces that refuse to go unnoticed. From structured hats to accentuating accessories, each item is crafted for confidence and individuality.

Their brand manifesto? “Empower self‑expression through head‑turning accessories. Celebrate African heritage and craftsmanship. Inspire confidence with daring, conversation‑starting designs.”

What to Expect at TALES 2025

At the African Lifestyle Experience in London, NKB’s showcase is a must-see. Expect:

  • Their iconic ÀKÌKÍTÁN hat collection, made to celebrate African heritage in bold luxury
  • Accessories crafted as wearable storytelling pieces
  • An opportunity to meet Christiana herself and hear the cultural narratives behind each creation

You’ll feel the textures, try the pieces, and experience the emotion woven into each accessory.

 

Why NKB Resonates

In a market saturated with safe, minimalist design, Never Knowingly Boring carves its own path. The brand stands at the intersection of luxury, cultural identity, and fearless style.

It’s a brand made for those who don’t just wear accessories—but wear them with pride and purpose.

In the Founder’s Own Words

“My intention was to teach my children—especially my daughter—about Nigeria’s ethnic diversity through fashion.”
Her signature collection title, ÀKÌKÍTÁN, honours endless praise and cultural authenticity.

Show Up Boldly

If you’re in London for TALES 2025, make sure to visit Never Knowingly Boring. This is more than headwear—it’s heritage meeting luxury at its most intentional.

Come see, feel, and wear the stories behind each piece.

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Bellafricana published in TALES Series 2025

Style Envie at TALES 2025

Style Envie at TALES by Bellafricana 2025

Vibrant, Timeless Fashion Made by a Nigerian Label for the Confident Woman

A closer look at the brand creating bold, enduring, ready-to-wear pieces for women who appreciate thoughtful design—now featured on the TALES stage.

Born from Style & Purpose

Meet Style Envie, a Lagos-based ready-to-wear label dedicated to creating vibrant, in-demand fashion for women both in Nigeria and abroad. The brand emphasises timelessness over trends, designing pieces meant to last in silhouette and spirit.

Style Envie boats standout pieces like the Bella Dress (₦68,500), Molly Dress, Trish Dress, and sets like the Ada Set, Luna Set, and elegant Ankara Pants, each tailored to make a statement with minimal effort.

Fashion That Feels Like You

Style Envie’s aesthetic balances bold colour, feminine flair, and ease. Expect pearl-embellished necklines on beaded dresses (₦40,000), as well as playful silhouettes like skater skirts, balloon dresses, and sheer tops that transition seamlessly from day to night. These are not just clothes; they’re thoughtfully styled, wearable art designed for the woman who embraces her style without compromise.

What to Expect at TALES 2025

At TALES 2025 (The African Lifestyle Experience) in London, Style Envie brings its signature vibrancy to a curated stage of African creatives. Expect:

  • Bright and timeless pieces like satin dresses, loungewear sets, and embellished tops
  • Designs blending feminine energy with cultural flair
  • An opportunity to meet the team and explore how each look is crafted with intention

The showcase elevates Style Envie beyond trend cycles, here, fashion is thoughtfully enduring.

Why Style Envie Resonates

In a fast-paced industry, Style Envie stands out by championing longevity and cultural connection. Based in Lagos, the label sources and tailors all its collections locally, supporting Nigerian craftsmanship and keeping heritage at the core. Every piece reflects a dedication to style without sacrifice, where quality, femininity, and authenticity converge.

In Their Own Words

Though the founder’s name isn’t publicly shared, Style Envie summarises their mission clearly:

“We remain dedicated to producing timeless pieces because trends come and go but true style is and should be enduring.” (Style Envie)

Wear Yourself Confidently

If you’re visiting TALES 2025, be sure to experience Style Envie, a brand that understands that fashion isn’t just what you wear, but how you arrive. These pieces are made to dress confidence, culture, and creativity—all in one.

 

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Bellafricana published in africa visionary creatives, African Brands in the UK

Accessories by Oreofe at TALES 2025

 

 

Meet Oreofe Ola, the creative spirit behind Accessories by Oreofe. A young author, speaker, and motivational designer, Oreofe turns everyday fashion into a daily dose of inspiration. Now at TALES 2025, she brings her unique accessories to celebrate heritage, confidence, and self-belief.

Fashion with a Purpose

This isn’t just about bags or jewelry. Accessories by Oreofe is about wearing reminders of your potential. Each piece is infused with uplifting messages and thoughtful design—so every time you fasten a piece, you’re also affirming value, strength, and purpose.

Oreofe’s journey blends creativity with mentorship—she has hosted motivational events, spoken to young girls about confidence, and even self-published a journal workbook titled My Dream Companion, aimed at helping young women chase their dreams unafraid.


From Storytelling to Style

Oreofe approaches design like a story

teller, with every accessory carrying a message. She sees fashion as a vessel for empowerment, reminding wearers that they were created for greatness. Her designs blend youthful energy with intentional quotes, creating pieces that are both beautiful and meaningful.

Though still growing, the brand channels a strong-purpose-driven voice, especially felt in the spaces she supports. Oreofe’s commitment to community shines through each handmade item.

What to Expect at TALES 2025

As part of TALES 2025 (The African Lifestyle Experience) in London, Accessories by Oreofe brings her signature blend of design and purpose to a curated global stage. You can expect:

  • Unique pieces that merge aesthetic appeal with affirming messages
  • A conversational style, h
  • ear Oreofe share her story, the brand’s mission, and her vision
  • Accessories made for daily wear that also uplift the spirit

Why Experienc

e Oreofe at TALES

Oreofe’s work stands out because it isn’t simply decorative—it’s transformative. Each item reflects her passion for empowering young women, offering fashion that speaks to your journey.

At TALES, you’ll have a chance to connect with Oreofe directly, feel the intention behind each accessory, and maybe leave with a wearable affirmation in your hand.

“My brand is focused on combining inspirational quotes with everyday fashion wear to daily remind yo

ung girls that they were created for greatness.” Oreofe’s message is clear, and simple: fashion can be a tool for transformation, not just adornment.

 

Step Into Purposeful Style

If you’re at TALES 2025, don’t miss Accessories by Oreofe. It’s more than a showcase, it’s an invitation to wear intentional beauty and carry a message everywhere you go.

Come experience the energy, the meaning, and the design.

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Melia by Jade at TALES 2025

An exclusive look at the creative force behind a brand that blends heritage fabric with soft power style, perfect for the woman who knows her worth.

Art You Can Wear

Meet Jadesola Rawa, the founder and vision behind Melia by Jade, a brand born from her love of art, motherhood, and cultural expression. Since launching in 2017, Melia by Jade has focused on translating beautiful, vintage African textiles into everyday pieces women can feel bold and beautiful in. And at TALES 2025, she brings that magic to London’s global African-style stage.

From a Promise in Dubai to a Brand of Empowerment

The story began during a vacation in Dubai: Jadesola wore an Adire robe and was asked if she could make another. That simple promise turned into a brand dedicated to fusion fashion where Adire, Batik, Tie-Dye, and Kampala are celebrated as wearable art. (Bellafricana)

“Melia means ‘feminine beauty’, and that’s what the brand is about—helping every woman see the fun, sexy, chic side of herself.” (Bellafricana)

Style with Soul and Purpose

From the beloved Ajoke Shorts to the signature Asake pants, each Melia by Jade piece is crafted to bring confidence and joy. And every fabric is sourced locally; outsourced production, branding, and tailor‑craft come straight from Nigerian hands. Jadesola is on a mission not only to create style but also to uplift her community.

Why Melia by Jade Stands Out at TALES

At TALES 2025 (The African Lifestyle Experience), Melia by Jade spotlights African fabrics as a global language of personality. The collection bridges vintage textures with modern silhouettes, featuring bold prints in kaftans, playsuits, boiler suits, and relaxed trousers that feel both expressive and inviting.

Expect to see:

  • Hand-dyed Adire and Batik brought to life in flattering cuts
  • Playful, timeless pieces that empower and uplift
  • Wearable art designed for women who walk into rooms and own their presence

Mark Your Calendar

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G
Why Visit: To meet Jadesola, shop signature pieces, and experience fashion with meaning—up close. (Bellafricana, Melia By Jade)

What Makes Melia by Jade Unique?

Every piece is produced in Nigeria, from the tailoring to the branding, supporting a local value chain while showcasing African craftsmanship to the world. From the ever-popular Ajoke Shorts to the Melia Kulture Kaftans and the flirty Asake Pants, each item speaks to the woman who understands her body, owns her presence, and walks boldly in her beauty.

Jadesola’s mission is simple yet powerful: to empower women through style, using fashion as a tool to celebrate identity, creativity, and cultural pride.

“I make Melia pieces for that woman who has come into her own. She understands her body, embraces the experience, and still turns heads when she walks into a room.”

Jadesola doesn’t follow trends. She creates classics infused with personality and pride. Her advice for creative entrepreneurs? Simply: “Just do it. If something fails, dust yourself off and start again.”

 

 

Experience the Fusion of Culture, Confidence & Creative Craft

If you’re at TALES 2025, don’t miss Melia by Jade, a beautifully real brand that invites you to wear storytelling, celebrate herstory, and feel unapologetically chic.

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Bellafricana published in africa visionary creatives, African Brands in the UK, African Creatives & Entrepreneurs

Outspok’n Clothiers at TALES 2025

An intimate look into the mind behind a label that believes fashion is more than what you wear, it’s who you are.Outspok’n Clothiers at TALES 2025

 

 

The Brand Stitching Culture, Confidence & Character into Modern African Fashion

Meet Adesola Balogun, not just a designer, but a mentor, author, podcaster, and visionary. The founder of Outspok’n Clothiers isn’t here to play it safe. His work is for those who are ready to be seen.

 

 

And at TALES 2025, Outspok’n is not just showing clothes. It’s showing character. It’s about boldness without noise, culture without cliché, and tailoring that tells stories.

 

 

 

Born from Expression, Rooted in Purpose

Before the brand, there was a young man with a talent for making clothes that made people feel like more of themselves.

What began as a side hustle at the Federal University of Technology, Akure, making shirts and kaftans for classmates, grew into something deeper. Adesola wasn’t just dressing people. He was helping them show up in confidence, in colour, and in full identity.

“I’ve always believed that clothes can give people a better image of themselves,” he shares.
“Not in a fake way, but in a way that reflects who they are, and who they’re becoming.”

Outspok’n was born out of that belief. A label that invites people to wear their values, not just their style.

 

 

 

 

Tailoring That Speaks Without Shouting

Outspok’n Clothiers at TALES 2025

 

 

There’s a balance to Adesola’s designs. A quiet intensity. Clean lines meet rich African textiles. Timeless cuts are elevated by textures like aso-oke and cotton. It’s not fashion for fashion’s sake. It’s intentional. Purpose-driven. Deeply expressive.

Take a moment with any piece from the Erè-Ayọ collection, a line inspired by joy, celebration, and African pride. Or look at the Osei capsule, honouring the role and strength of African fatherhood. Then there’s Skyline, a more architectural collection that mirrors the silhouette of cityscapes, urban, tall, and structured.

These aren’t just garments. They’re statements about family, identity, faith, and showing up fully in every room.

“Our fashion doesn’t scream, but it definitely doesn’t shrink.”

Outspok’n Clothiers at TALES 2025Outspok’n Clothiers at TALES 2025

 

 

The Outspok’n Philosophy: Be Loud in Presence, Not in Noise

Adesola’s personal life and leadership style echo through the brand. He’s a strong advocate of emotional intelligence in business. His team operates on intentional mentorship, weekly check-ins, and community building.

He hosts a podcast (Coffee & Beans) where he unpacks the journey of entrepreneurship. He writes books. He mentors. But through it all, fashion remains the heartbeat.

For Adesola, it’s simple: “Outspok’n is ministry. This is how I serve.”

 

 

Outspok’n Clothiers at TALES 2025

 

 

TALES 2025: A Global Stage for a Bold African Brand

Now showcasing at TALES 2025, Outspok’n takes its rightful place among the continent’s finest creators in London’s vibrant West End.

This isn’t just another pop-up. TALES (The African Lifestyle Experience) is where craft, culture, and community come alive. And Outspok’n stands tall in the mix.

If you’re in London, this is your chance to experience the textures up close. Feel the fabrics. Try on the structure. Speak with Adesola. Hear the story straight from the man who made it.

What to Expect at TALES 2025

Location: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB

Dates: July 25 – August 3, 2025

Entry: Free with registration

 

 

At the Outspok’n Clothiers showcase, you’ll:
  • Shop exclusive pieces, including the latest from the Skyline and Erè-Ayọ collections
  • Discover how Adesola fuses culture with craftsmanship
  • Connect with the man behind the message
  • Be inspired by a brand that puts character at the centre of style

 

In a World Full of Noise, Be Outspok’n

There are brands that follow trends, and then there are those that chart their own path. Outspok’n Clothiers is doing the latter, with clarity, confidence, and a quiet kind of courage that speaks volumes.

So if you’re looking for fashion that means something, fashion that says who you are before you do, make sure you meet Outspok’n at TALES 2025.

Come see it. Come feel it. Come wear your story.

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Andrew Tabitha at TALES 2025: The Brand Blending Heritage, Identity & Effortless Style

An exclusive conversation with the mind behind one of Africa’s most understated luxury accessory brands.

 

From Msbeefab to a label reimagining African fashion for today. When you meet Oluwabusola Shokunbi, founder and creative director of Andrew Tabitha, you’re not just meeting a designer. You’re meeting a storyteller, someone who weaves memory, movement, and meaning into every seam.

And when Andrew Tabitha takes its place at TALES 2025, it won’t just be about fashion. It’ll be about identity, self-expression, and the powerful act of feeling like yourself, but elevated.

 

 

 

 

From Msbeefab to Modern Elegance

Before Andrew Tabitha, there was Msbeefab, a womenswear brand that marked the beginning of Oluwabusola’s creative journey. What started as a love for fabrics and how they move with the body evolved into something bolder: a fashion label that honours heritage while embracing the now.

Today, Andrew Tabitha has grown into a gender-inclusive fashion brand, rooted in African craftsmanship and forward-thinking design.

“It’s about clothes that allow people to express themselves,” Busola shares, “without losing who they are.”

That’s the soul of Andrew Tabitha: not just dressing bodies, but dressing stories, especially for those navigating identity in new places.

Andrew Tabitha Andrew Tabitha

 

 

 

 

Style That Balances Structure and Soul

One of the most striking things about the brand is how it manages to balance clean lines with emotional depth. There’s nothing overworked or forced. The silhouettes are sleek, but the intention behind them is soft, personal, even.

Busola puts it best:

“I’m inspired by people — especially those living in new places and still trying to stay connected to their roots. That tension between blending in and standing out really speaks to me.”

This idea shows up in every piece. The designs honour traditional African fabrics like Aso-oke, known for its rich cultural significance but they’re reworked in ways that feel modern, wearable, and quietly confident.

 

 

 

The Patchwork Aso-oke Jacket: A Modern Classic

Andrew Tabitha

 

 

One of the most talked-about pieces from the current collection is the patchwork Aso-oke jacket, a stunning example of tradition meeting intention. It blends multiple textures and colours of Aso-oke in a silhouette that feels both bold and easygoing.

 

“I love how it brings tradition into something fresh and approachable, It’s bold, but not loud. It still feels like you, just with a little more presence.”

And that’s what Andrew Tabitha does so well: designs that whisper but don’t disappear. Pieces that command attention without screaming for it.

 

 

Effortless, Intentional, and Rooted in Culture

Andrew Tabitha

Everything about this brand is thoughtful, from fabric choices to how the clothes fall on the body. There’s a love for texture, structure, and understated flair, the kind that makes you feel good without having to try too hard.

It’s fashion that feels special but is still easy to wear. The kind of style that speaks for you, even when you say nothing at all.

 

 

 

Catch Andrew Tabitha at TALES 2025

TALES 2025 isn’t just a showcase; it’s a moment. And Andrew Tabitha’s presence at this year’s edition is one of the many reasons you’ll want to experience it in person.

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

  • At the event, you’ll get to:
  • Shop exclusive pieces in person
  • Discover the patchwork Aso-oke jacket up close
  • Meet Gusola and hear the story behind the brand
  • Celebrate African fashion that’s not just beautiful, but deeply personal

In a world where fashion is often about standing out, Andrew Tabitha dares to focus on standing firm, in identity, in culture, and in craftsmanship. Busola’s vision goes beyond aesthetics. It’s about reconnecting with self, honouring roots, and finding the balance between heritage and now.

So if you’re looking for fashion that doesn’t just follow trends but tells your story, this is your sign to visit Andrew Tabitha at TALES 2025.

Come feel it for yourself.

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If you’ve ever wondered where creativity, culture, and entrepreneurship collide in the most beautiful way, look no further than TALES 2025. This isn’t just any pop-up; it’s a gathering of visionaries, creators, and dreamers who are bringing African creativity to London and sharing it with the world. Over the course of 10 incredible days (July 25th to August 3rd), London will play host to some of the most inspiring African-owned brands across fashion, accessories, food, wellness, and lifestyle. But today, let’s not just talk about products. Let’s talk about the people behind these brands: the founders, the stories, and the passion. Here’s your insider’s guide to the creatives you’ll meet at TALES 2025.          

FASHION BRANDS

Bold Statements. Cultural Pride. Contemporary Craftsmanship.
African fashion continues to lead the conversation globally, not just through fabric but through storytelling, heritage, and bold innovation. These brands are defining what African fashion looks like in this new era.   GIA 1 Fashion: A modern African fashion brand creating bold, elegant pieces rooted in African aesthetics. Expect rich prints, structured tailoring, and empowering designs for women who want to make a bold statement. Outspok’n Clothiers: Lagos-based, this streetwear label is all about boldness, merging culture, art, and fashion in pieces that say something without you having to. RISHI by Ailakoko: Fusing African prints with contemporary silhouettes, RISHI offers both ready-to-wear and bespoke collections that celebrate femininity and culture. Melia by Jade: Feminine, graceful, yet quietly powerful, Melia’s pieces speak to the modern African woman who embraces both tradition and innovation. Ara Lagos: Think Yoruba heritage meets modern luxury. Ara Lagos crafts timeless pieces that tell stories through textures and details. Austine Mali: For the gentlemen, Austine Mali’s bespoke menswear blends African roots with Western elegance, perfect for those who appreciate craftsmanship. Morin O:  A leather goods brand crafting luxury handbags and accessories, proudly made in Nigeria with a global appeal. FIA: Playful, bold, and rooted in African tradition, FIA is for women who love vibrant prints with a modern twist. MAP by Ihekubi: Everyday fashion elevated by African heritage — MAP’s sophisticated designs bring subtle tradition into daily life. Style Envie: Global contemporary trends meet African craftsmanship here, creating versatile pieces that travel well between continents. Never Knowingly Boring: True to its name, this is for the unconventional dresser — bold, quirky, and unapologetically unique. Seraban GH:  Ghanaian vibrance shines through in garments that honour culture while feeling fresh and modern. Abikeiyaleke: Tradition meets contemporary sophistication in this elegant womenswear line for the modern African woman. Sassy by Etty:  Confident, expressive, and colourful designs made for the woman who isn’t afraid to stand out. Ethnik Africa: Sustainability and heritage are at the heart of Ethnik’s mission, with local fabrics and artisans crafting fashion with purpose. Diakwu Cloth: A celebration of African textile artistry, offering innovative yet grounded designs. Cladini: Everyday wear elevated by authentic African stories and thoughtful craftsmanship. Efata by Juba:  Vibrant prints, bold patterns, Efata is joyfully wearable African fashion. Simeogieme:  Luxurious, architectural silhouettes that merge African inspiration with couture craftsmanship. Ebonimode: Timeless pieces that fuse modern trends with deep cultural heritage. Kaykay Brand: Playful, bold, and vibrant fashion with African narratives at its core. RTW by Tee Tee:  Ready-to-wear collections blending heritage with contemporary elegance. Christine Atelier: Timeless, handcrafted garments blending culture and high fashion. Nathanielles: Reimagining African prints for the modern wardrobe through clean, wearable styles. VWH Apparel: Edgy, detailed designs bringing Afrocentric fashion into sharp, modern focus. Keyke Clothing: Fashion-forward, modern, with a firm nod to African heritage. Xclamations UK: Sophisticated, vibrant designs for women who love bold prints and statement pieces. ASHABI FADS: Authentic African designs blending tradition and innovation with style. TwoCrowns Clothiers:  Luxury inspired by royalty, brought to life through modern tailoring. Afribix:  A beautiful fusion of tradition and contemporary design, Afribix celebrates Black culture through fashion. Massassi B: Representing the vibrant spirit of African creativity in every stitch. Nubi Collective:  A collaborative celebration of African identity through thoughtful, expressive fashion. GNATION:  Fashion that empowers the next generation through heritage-driven creativity. SuneV Couture: Exclusive, elegant designs honouring African femininity through craftsmanship. OYAAto:  Meaning “unique,” this brand delivers statement fashion for the bold-hearted.        

ACCESSORIES & LIFESTYLE BRANDS

Thoughtfully Crafted Details That Complete Every Look.
Accessories and lifestyle brands are not just add-ons; they tell personal stories, create conversations, and add colour to everyday life.     FC Accessories:  Bold, culturally inspired pieces designed for the modern, confident woman. Accessory-Ville: Colourful, handcrafted accessories full of joy, creativity, and African flair. FigTree Company: Luxury homeware and lifestyle accessories blending African aesthetics with modern sophistication. Andrew Tabitha: Elegant, timeless accessories designed for the sophisticated individual. Republic of Ruru: Fashion and home accessories rooted in African culture, with a distinctive, modern edge. Scqueeze: Fun, playful lifestyle accessories designed to brighten the everyday. Betza Tribe: Afrocentric accessories celebrating indigenous craftsmanship and culture. Bloomberry NG: Playful, creative accessories honouring African artistry. Deezmundu: Artisanal accessories that blend local materials with a modern touch. Dezapanache: Bold, statement accessories rooted in African traditions. Irinre Adire:  Reviving ancient textile artistry through modern, wearable accessories. Cornucopia Fashion: Curated lifestyle brand delivering distinctive, African-influenced accessories. Budding Blue by Fiolakemi: Joyful, handmade accessories crafted with love and intention. Highball Haus:  Stylish barware and lifestyle products to elevate home entertaining. TALES Merch: Exclusive pieces capturing the spirit of TALES through fashion and lifestyle. Minist:  Creative, playful designs that span fashion, home, and lifestyle.    

FOOD & BEVERAGE BRANDS

 
Taste, Culture, and Celebration of African Flavours.
Nothing connects people like food, and these brands are bringing the taste of Africa to London, one bite (or sip) at a time. Naija Treats: Authentic Nigerian snacks crafted with love, nostalgia, and premium ingredients.   Happy Coffee: Founded by Princess Adeyinka Tekenah, this is Nigeria’s pioneering indigenous coffee brand,  spotlighting homegrown beans with pride.   Teniade Macaulay: Curated gourmet experiences celebrating African-inspired culinary creativity.   Puff Puff Man: Reimagining Nigeria’s iconic puff-puff into fresh, fun treats for the modern foodie.   DODO africa: Putting plantain at the heart of African snacking culture with creative, delightful twists.   Hadassah: Premium Nigerian confectionery and baked treats, rich in heritage and flavour.   Tito by Chef Yemss:  Exquisite baked goods with a Nigerian twist, crafted by Chef Yemss.     Aftrad Village Kitchen: Home-style Ghanaian cooking sharing the warmth and depth of African flavours.   Meliza’s:  Afro-Caribbean treats blending flavours from Nigeria to the islands.   Deshilicious Treats: Handcrafted sweet and savoury African delicacies rooted in tradition.      

WELLNESS & HOME BRANDS

Care, Calm, and Creativity for Body, Soul, and Space.
Home, wellness, and beauty brands remind us to care for ourselves and our spaces with intention and joy.     TDP Home: Homeware rooted in African artistry, bringing texture, warmth, and culture to modern living tells a bigger story of Africa’s rich past, vibrant present, and limitless future.   Elizabeth Divine: Beauty and wellness products inspired by African botanicals and traditional self-care rituals.  

    Behind every brand is a person: a dreamer, a builder, a cultural custodian, using creativity to tell Africa’s story in ways the world can see, touch, and taste. If you’re in London this July and August, meet them. Come hear their stories. Come celebrate African creativity in all its glory. Follow the Journey

Why TALES 2025 Matters

TALES 2025 is more than just a marketplace. It’s a platform for African entrepreneurs, creatives, and artisans to connect with a global audience in London. Every fashion line, every snack, and every handcrafted accessory tells a bigger story of Africa’s rich past, vibrant present, and limitless future. Behind every brand is a person: a dreamer, a builder, a cultural custodian, using creativity to tell Africa’s story in ways the world can see, touch, and taste. If you’re in London this July and August, come meet them. Come hear their stories. Come celebrate African creativity in all its glory.   Follow the Journey Join us at tales.bellafricana.co.uk and follow Bellafricana as we continue to shine a light on Africa’s finest creatives.
Bellafricana published in Uncategorized

TALES 2025: Where African Creativity Takes Centre Stage in London

Let’s talk about something electric. Not just exciting, but magnetic.

If you’ve been anywhere near the creative scene lately, whether it’s African fashion, art, beauty, or culture, chances are you’ve heard whispers, conversations, or outright declarations about TALES 2025. And if you haven’t? Consider this your official invitation to something remarkable.

Because this isn’t just another pop-up. This is The African Lifestyle Experience, a 10-day cultural takeover happening in the heart of London’s West End, from July 25th to August 3rd, 2025. And trust me, this isn’t something you casually scroll past.

 

 

 

This isn’t just another pop-up. This is The African Lifestyle Experience, a 10-day celebration happening right in the heart of London’s West End from July 25 to August 3, 2025. And trust me, it’s not something you want to scroll past.

So, what is TALES?

Picture this: over 70 bold, brilliant African-owned brands, handpicked for their creativity, story, and substance, coming together in a gorgeous space at 28 Cavendish Square, London.

Now imagine walking in and seeing handcrafted jewellery, rich textiles, contemporary African fashion, luxe skincare, fine art, and soulful décor, all telling stories, all dripping in authenticity.

That’s TALES.
That’s the magic.

The pop-up world is changing, and TALES is leading it

Let’s be real. Pop-ups used to be those weekend-only, blink-and-you-miss-it events. But now? They’re cultural playgrounds. TALES is part of a global shift, one where African entrepreneurs aren’t just participating; they’re headlining.

And what’s even more beautiful? People are paying attention.

From diaspora communities to curious Londoners, from returning visitors to global media houses, there’s a growing hunger for authentic African storytelling, and TALES is serving it hot, bold, and unfiltered.

 

 

Did we mention? Spaces are almost gone

If you’re a creative, you need to know this:
As of today, most of the exhibition slots have been filled. We’re talking fashion designers flying in from Ghana, skincare brands shipping their products in from Lagos, fine artists coming from Nairobi, and wellness founders travelling from New York, all making their way to London for one big creative takeover.

The interest has been unreal. Applications are still coming in. The vibe is: if you know, you know, and if you don’t move fast, you’ll miss out.

 

 

It’s not just for brands. It’s for you, too.

Even if you’re not showcasing, TALES is for you, the lover of culture, the supporter of Black-owned businesses, the curious browser, the creative thinker, and the London explorer.

It’s FREE to attend.
All you have to do is register (yes, it’s that simple).
And once you’re in? Get ready for:

  • Fireside chats with amazing founders
  • Multi-sensory installations
  • Products you’ll fall in love with
  • And that feeling of “this is exactly where I need to be”

 

You’re officially invited!

Here’s everything you need to know:

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: FREE (but you’ve got to register)

Register for TALES 2025 here

If you’ve ever wanted to see what happens when African creativity meets global attention, this is it.

TALES 2025 isn’t just a pop-up.
It’s a movement.
It’s a love letter to our culture.
And you’re on the guest list.

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Bellafricana published in African Brands in the UK, jewelry, Made in nigeria

TALES 2025: Cornucopia Adorn Brings Everyday Elegance to London

Founded by Abimbola Osunkunle, this Lagos-based brand brings elegance, intention, and timeless beauty to TALES 2025

At TALES 2025, we’re not just showcasing products; we’re telling stories. And Cornucopia Adorn, founded by the ever-elegant Abimbola Osunkunle, is a story worth wearing.

From August 1st to 3rd, Cornucopia Adorn will be live in London, offering attendees a chance to discover handcrafted jewellery that blends African artistry with everyday elegance. The pieces are delicate but strong, modern yet rooted, beautiful, and deeply personal, just like the women they’re made for.

From Dining Table to Design Legacy

What started as a side hobby for Abimbola Osunkunle, a trained economist and former banker, has evolved into a full-fledged jewellery brand cherished by women across Nigeria and beyond.

With a GIA Jewellery Professional Certification and a passion for creating with intention, Abimbola’s designs reflect grace, structure, and authenticity. Her studio in Ikeja GRA not only produces these timeless pieces but also supports and employs young women artisans, fostering a culture of creativity and empowerment.

 

 

Everyday Jewellery, Elevated

Cornucopia Adorn offers versatile collections like

  • Touch of Bohemia
  • Colours of Spring
  • Floral Festival

Each line celebrates different aspects of the African woman: joyful, elegant, bold, and evolving. Whether you’re dressing for a boardroom, a beachside wedding, or brunch with friends, there’s something handcrafted just for you.

 

“Jewelry should make you feel elegant, not just for special occasions, but every single day.”
— Abimbola Osunkunle

Discover Cornucopia Adorn at TALES 2025

📍 TALES 2025 Exhibition
August 1st–3rd, 2025
Luxury Promise Showroom, London, UK
Free entry — register at tales.bellafricana.co.uk

Come meet the maker. Touch the craft. Take home a story.

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