If festivals were a runway for heritage, then Ojude Oba would be Nigeria’s grand fashion show, a spectacle that fuses culture, beauty, and communal pride into one glorious event.
This year, the ancient town of Ijebu‑Ode came alive once again, as thousands gathered to witness the sights and sounds of one of Nigeria’s most iconic festivals. Here’s why Ojude Oba 2025 was more than a celebration — it was an experience.
A Rich History, A Living Tradition
Held three days after Eid al‑Kabir, Ojude Oba, which means “The King’s Forecourt” in Yoruba, has deep roots. Its story goes back to the late 19th century when Muslim converts came to pay homage to the Awujale for supporting their religious practice. Today, it’s a captivating display of heritage and loyalty that draws people from across Nigeria and beyond.
A Riot of Colour and Craft
From the moment you step into the pavilion, your senses are overwhelmed by a cascade of colour and sound. The regberegbe (age‑grade groups) arrive dressed in rich fabrics — bold aso‑oke, intricate lace, and handcrafted beads — making Ojude Oba a fashion spectacle unlike any other. Every group has a distinct identity, and their matching attire tells a story of belonging and heritage.
The Majestic Horse Riders Then come the Baloguns and their entourage, charging into the square atop adorned horses. The air vibrates with drum beats and the sound of guns being fired into the skies as these descendants of warrior families showcase their heritage and pride.
The Star of the Day: Culture in Motion
In 2025, one figure stole the spotlight again: Farooq Oreagba, the ‘King of Steeze’, making a bold return in a crisp traditional ensemble that quickly went viral across social media. But beyond the star appearances, it was the sheer scale of the gathering that wowed the world — an estimated 200,000 people came together in the main pavilion, and millions more watched online.
Why Ojude Oba Matters
More than an event, Ojude Oba is a statement. It’s about heritage, belonging, and resilience. It’s about making culture a living, breathing force. Against the backdrop of global trends and fast fashion, Ojude Oba reminds the world that heritage can be both timeless and trend‑setting.
This year’s edition felt like a call to recognise Nigeria’s culture as a force for unity, a beacon for creativity, and an engine for economic empowerment. From the artisans making jewellery and attire to the hospitality services that support visitors, Ojude Oba’s economic and cultural footprints are undeniable.
With whispers of making Ojude Oba a global heritage landmark, akin to Rio Carnival or Mardi Gras, one thing is clear: this festival is destined for even greater heights. Its rich history, captivating spectacle, and communal heartbeat make it a treasure that Nigeria can showcase to the world.
Ojude Oba 2025 was more than a festival; it was a reminder that heritage, when celebrated with pride and passion, can captivate the world. It’s a rallying call for every African to embrace their roots, wear their identity with pride, and step into the future knowing exactly where they came from.
