As we count down the days to TALES 2025, we want to pause and say a heartfelt thank you to the amazing partners who are walking this journey with us. Are you ready to meet our partners for TALES 2025?
From amplifying our message to opening doors and offering their resources, these organizations and individuals are more than collaborators, they’re champions of African creativity and culture.
Because of them, we’re able to reimagine, rediscover, and re-source the beauty of African craftsmanship right in the heart of London.
Read More: TALES 3rd Edition: Reimagining African Excellence in London’s West End
Meet some of the incredible partners helping to make TALES 2025 unforgettable
We proudly acknowledge and appreciate the following businesses for their partnership and contribution to the success of TALES 2025:
DIGITAL MARKETING SKILL INSTITUTE
Empowering people with future-ready skills, Digital Marketing Skill Institute (DMSI) is one of Africa’s leading digital education providers. With a mission to raise digital marketing professionals who thrive globally, DMSI blends hands-on learning with global certifications, helping entrepreneurs and professionals build careers and grow businesses in the digital age.
Their sponsorship of Bellafricana, TALES reflects a shared passion for upskilling African creatives, amplifying brands, and unlocking global opportunities through digital empowerment and education.
478
478 Studios is a London-based creative agency that is all about helping diverse, purpose-driven founders tell their stories through bold branding, smart strategy, and striking visuals. 478 Studios is well-versed in turning big ideas into unforgettable brand experiences.
Right now, they’re bringing that same magic to life with Bellafricana as creative partners for The African Lifestyle Experience (TALES), an event that celebrates African creativity, craftsmanship, and culture.
Through this collaboration, 478 Studios is using design to spotlight the richness of African heritage while amplifying the voices of the makers behind it all.
With 478 Studios, it’s more than design. It’s storytelling with soul.
FASHIONEVO
FashionEVO is more than fashion, It’s a movement of creativity,
Your go-to platform for discovering the vibrant fusion of African and global lifestyle, fashion, culture, art, technology and beauty.
But FashionEVO doesn’t stop at the runway, It empowers emerging talents through impactful masterclasses, panel discussions, and mentorship program, shaping the future of African fashion.
Now, in a bold and exciting new chapter, FashionEVO is partnering with Bellafricana for the highly anticipated TALES event.
As they join us at The African Lifestyle Experience, expect exclusive coverage, inspiring features, and a celebration of the rich, diverse voices shaping African creativity today.
EMOLYNE
Emolyne Cosmetics was created by Emolyne Ramlov, a Ugandan-born, London-based beauty lover who couldn’t find makeup that truly matched her skin tone, so she made her own Inspired by her African roots and a desire to see everyone represented in beauty,
She launched Emolyne to celebrate all shades, especially through stunning reds and nudes named after African places like Accra, Kigali, and Nairobi.
Every product from lipsticks to nail lacquers is vegan, cruelty-free, and designed to help people feel seen and beautiful,
Emolyne Cosmetics showed Bellafricana love last year and they are showing up live and in colour again this year. Get ready for gifts straight from Emolyne to YOU.
NEW WEST END COMPANY
New West End Company is a business partnership of over 600 UK and International retailers, hoteliers, galleries and property owner in London West End.
The leading voice of London’s iconic West End.
This is not just a win for Bellafricana, it’s a historical nod to African creativity, craftsmanship and cultural excellence on a global stage.
TALES will now be featured across high-visibility platforms including:
- The Oxford Street Instagram
- The Oxford Street website with over 800,000 visitors annually
- Their destination newsletter reaching 85,000+ subscribers
And much more…
AIR PEACE
What time is it?
It’s time to fly in style with Air Peace
It’s time to save some money and enjoy maximum comfort
How are you flying to London for The African Lifestyle Experience (TALES) by Bellafricana 2025?
Air Peace is offering all event attendees an exclusive 15% discount on their base fares. This partnership underscores Air Peace commitment to connecting Africa and supporting vibrant cultural scene.
AFRICA DAY EVERYDAY(ADED)
Africa Day Every Day was born from the belief that Africa’s beauty, brilliance, and bold stories deserve daily recognition.
It’s a movement that honors the continent’s culture, innovation, and impact year-round.
Through fashion, art, tech, and storytelling, we spotlight African excellence and inspire a deeper connection to our root.
COLOURFUL RADIO
Colourful radio as the home of soulful music hits, has been repping the rhythm, wit and voices of the African-Caribbean Community since 2002 and now they are amplifying TALES 2025 a wider audience.
We’re beyond grateful.
Let’s give them the warmest round of applause, and if you see them at TALES, don’t forget to say hello! Stay tuned for more partners.
🗓️ Dates: July 25 – August 3, 2025 | 10am – 8pm daily
📍 Location: Luxury Promise, 28 Cavendish Square, London (off Oxford Street), W1G 0DB.
PS: Tell a friend, IT’S FREE TO ATTEND TALES. See you there!
With gratitude,
The TALES Team
Style Envie)
