If you’ve ever wondered where creativity, culture, and entrepreneurship collide in the most beautiful way, look no further than TALES 2025. This isn’t just any pop-up; it’s a gathering of visionaries, creators, and dreamers who are bringing African creativity to London and sharing it with the world. Over the course of 10 incredible days (July 25th to August 3rd), London will play host to some of the most inspiring African-owned brands across fashion, accessories, food, wellness, and lifestyle. But today, let’s not just talk about products. Let’s talk about the people behind these brands: the founders, the stories, and the passion. Here’s your insider’s guide to the creatives you’ll meet at TALES 2025.          

FASHION BRANDS

Bold Statements. Cultural Pride. Contemporary Craftsmanship.

African fashion continues to lead the conversation globally, not just through fabric but through storytelling, heritage, and bold innovation. These brands are defining what African fashion looks like in this new era.   GIA 1 Fashion: A modern African fashion brand creating bold, elegant pieces rooted in African aesthetics. Expect rich prints, structured tailoring, and empowering designs for women who want to make a bold statement. Outspok’n Clothiers: Lagos-based, this streetwear label is all about boldness, merging culture, art, and fashion in pieces that say something without you having to. RISHI by Ailakoko: Fusing African prints with contemporary silhouettes, RISHI offers both ready-to-wear and bespoke collections that celebrate femininity and culture. Melia by Jade: Feminine, graceful, yet quietly powerful, Melia’s pieces speak to the modern African woman who embraces both tradition and innovation. Ara Lagos: Think Yoruba heritage meets modern luxury. Ara Lagos crafts timeless pieces that tell stories through textures and details. Austine Mali: For the gentlemen, Austine Mali’s bespoke menswear blends African roots with Western elegance, perfect for those who appreciate craftsmanship. Morin O:  A leather goods brand crafting luxury handbags and accessories, proudly made in Nigeria with a global appeal. FIA: Playful, bold, and rooted in African tradition, FIA is for women who love vibrant prints with a modern twist. MAP by Ihekubi: Everyday fashion elevated by African heritage — MAP’s sophisticated designs bring subtle tradition into daily life. Style Envie: Global contemporary trends meet African craftsmanship here, creating versatile pieces that travel well between continents. Never Knowingly Boring: True to its name, this is for the unconventional dresser — bold, quirky, and unapologetically unique. Seraban GH:  Ghanaian vibrance shines through in garments that honour culture while feeling fresh and modern. Abikeiyaleke: Tradition meets contemporary sophistication in this elegant womenswear line for the modern African woman. Sassy by Etty:  Confident, expressive, and colourful designs made for the woman who isn’t afraid to stand out. Ethnik Africa: Sustainability and heritage are at the heart of Ethnik’s mission, with local fabrics and artisans crafting fashion with purpose. Diakwu Cloth: A celebration of African textile artistry, offering innovative yet grounded designs. Cladini: Everyday wear elevated by authentic African stories and thoughtful craftsmanship. Efata by Juba:  Vibrant prints, bold patterns, Efata is joyfully wearable African fashion. Simeogieme:  Luxurious, architectural silhouettes that merge African inspiration with couture craftsmanship. Ebonimode: Timeless pieces that fuse modern trends with deep cultural heritage. Kaykay Brand: Playful, bold, and vibrant fashion with African narratives at its core. RTW by Tee Tee:  Ready-to-wear collections blending heritage with contemporary elegance. Christine Atelier: Timeless, handcrafted garments blending culture and high fashion. Nathanielles: Reimagining African prints for the modern wardrobe through clean, wearable styles. VWH Apparel: Edgy, detailed designs bringing Afrocentric fashion into sharp, modern focus. Keyke Clothing: Fashion-forward, modern, with a firm nod to African heritage. Xclamations UK: Sophisticated, vibrant designs for women who love bold prints and statement pieces. ASHABI FADS: Authentic African designs blending tradition and innovation with style. TwoCrowns Clothiers:  Luxury inspired by royalty, brought to life through modern tailoring. Afribix:  A beautiful fusion of tradition and contemporary design, Afribix celebrates Black culture through fashion. Massassi B: Representing the vibrant spirit of African creativity in every stitch. Nubi Collective:  A collaborative celebration of African identity through thoughtful, expressive fashion. GNATION:  Fashion that empowers the next generation through heritage-driven creativity. SuneV Couture: Exclusive, elegant designs honouring African femininity through craftsmanship. OYAAto:  Meaning “unique,” this brand delivers statement fashion for the bold-hearted.        

ACCESSORIES & LIFESTYLE BRANDS

Thoughtfully Crafted Details That Complete Every Look.

Accessories and lifestyle brands are not just add-ons; they tell personal stories, create conversations, and add colour to everyday life.     FC Accessories:  Bold, culturally inspired pieces designed for the modern, confident woman. Accessory-Ville: Colourful, handcrafted accessories full of joy, creativity, and African flair. FigTree Company: Luxury homeware and lifestyle accessories blending African aesthetics with modern sophistication. Andrew Tabitha: Elegant, timeless accessories designed for the sophisticated individual. Republic of Ruru: Fashion and home accessories rooted in African culture, with a distinctive, modern edge. Scqueeze: Fun, playful lifestyle accessories designed to brighten the everyday. Betza Tribe: Afrocentric accessories celebrating indigenous craftsmanship and culture. Bloomberry NG: Playful, creative accessories honouring African artistry. Deezmundu: Artisanal accessories that blend local materials with a modern touch. Dezapanache: Bold, statement accessories rooted in African traditions. Irinre Adire:  Reviving ancient textile artistry through modern, wearable accessories. Cornucopia Fashion: Curated lifestyle brand delivering distinctive, African-influenced accessories. Budding Blue by Fiolakemi: Joyful, handmade accessories crafted with love and intention. Highball Haus:  Stylish barware and lifestyle products to elevate home entertaining. TALES Merch: Exclusive pieces capturing the spirit of TALES through fashion and lifestyle. Minist:  Creative, playful designs that span fashion, home, and lifestyle.    

FOOD & BEVERAGE BRANDS

 

Taste, Culture, and Celebration of African Flavours.

Nothing connects people like food, and these brands are bringing the taste of Africa to London, one bite (or sip) at a time. Naija Treats: Authentic Nigerian snacks crafted with love, nostalgia, and premium ingredients.   Happy Coffee: Founded by Princess Adeyinka Tekenah, this is Nigeria’s pioneering indigenous coffee brand,  spotlighting homegrown beans with pride.   Teniade Macaulay: Curated gourmet experiences celebrating African-inspired culinary creativity.   Puff Puff Man: Reimagining Nigeria’s iconic puff-puff into fresh, fun treats for the modern foodie.   DODO africa: Putting plantain at the heart of African snacking culture with creative, delightful twists.   Hadassah: Premium Nigerian confectionery and baked treats, rich in heritage and flavour.   Tito by Chef Yemss:  Exquisite baked goods with a Nigerian twist, crafted by Chef Yemss.     Aftrad Village Kitchen: Home-style Ghanaian cooking sharing the warmth and depth of African flavours.   Meliza’s:  Afro-Caribbean treats blending flavours from Nigeria to the islands.   Deshilicious Treats: Handcrafted sweet and savoury African delicacies rooted in tradition.      

WELLNESS & HOME BRANDS

Care, Calm, and Creativity for Body, Soul, and Space.

Home, wellness, and beauty brands remind us to care for ourselves and our spaces with intention and joy.     TDP Home: Homeware rooted in African artistry, bringing texture, warmth, and culture to modern living tells a bigger story of Africa’s rich past, vibrant present, and limitless future.   Elizabeth Divine: Beauty and wellness products inspired by African botanicals and traditional self-care rituals.  

    Behind every brand is a person: a dreamer, a builder, a cultural custodian, using creativity to tell Africa’s story in ways the world can see, touch, and taste. If you’re in London this July and August, meet them. Come hear their stories. Come celebrate African creativity in all its glory. Follow the Journey

Why TALES 2025 Matters

TALES 2025 is more than just a marketplace. It’s a platform for African entrepreneurs, creatives, and artisans to connect with a global audience in London. Every fashion line, every snack, and every handcrafted accessory tells a bigger story of Africa’s rich past, vibrant present, and limitless future. Behind every brand is a person: a dreamer, a builder, a cultural custodian, using creativity to tell Africa’s story in ways the world can see, touch, and taste. If you’re in London this July and August, come meet them. Come hear their stories. Come celebrate African creativity in all its glory.   Follow the Journey Join us at tales.bellafricana.co.uk and follow Bellafricana as we continue to shine a light on Africa’s finest creatives.