Bellafricana is a tech-enabled community that provides a platform for creative entrepreneurs in the fashion, arts & craft, health & beauty, home & living, food produce & snacks industry, to gain visibility, increase sales, have the right business support and structure that gives them the capacity to grow their business.

When our founder Bukky Asehinde left her home country, Nigeria for 8 years of her life , she always yearned for a piece of home but could not find a proper platform that she could buy from. 

On moving back in 2012, the idea of  creating a platform that bridges the gap between creative producers in these key industries earlier listed and their global consumers became her goal.

And so, this quest started in 2014 where she tested running an eCommerce platform for about a year but later realised there were other underlying problems to tackle to make it a success. 

The decision to build a community for creative entrepreneurs to get more visibility, more sales and provide business support which will help improve their business was born in 2016.

The birthing process of the Bellafricana community idea, led her to think of the importance of a strong support system for creative businesses, hence why the community is called “creative family” and now referred to as “Home to creative entrepreneurs”. It was so intentional.

With the long term focus of building the largest e-commerce platform for African creative products.

We noticed a vast increase in the number of unique products made in Nigeria (Africa) but noticed a huge gap between local creative producers and consumers. Hence, we created this platform to bridge that gap. What better way than through online, which gives it a global opportunity.

We have been in this for over 3 years now, and this is our third website upgrade just to give customers a better experience when searching for creative Indigenous businesses. So trust us when we say, we are here to stay.

• Get seen by Bellafricana extensive audience of expatriates, diaspora, youths and a large audience of creative lovers.
• We are dedicated to marketing your creative business and increasing your revenue.
• Joining a community of Indigenous businesses, enables you to optimize and know what is trending in your industry.
• Editorial coverage across our website, newsletters, social media channels and Bellafricana platforms.
• Get an opportunity to attend strategic events & exhibitions through our network.
• And so much more reasons to be part of Bellafricana…

At Bellafricana, our ultimate goal is to help and empower over 100,000 people by year 2030 to start, grow and scale profitable and sustainable successful global creative businesses. We hope to also bring quality indigenous businesses to the forefront of the global market.

This is a big deal for us because what we do does not just impact the creative people we help but the people that work for them, their family and even their customers.

Most importantly what we do creates jobs then we stand a chance of supporting the United Nations sustainable growth goals centered around “Decent Work and Economic Growth; Building Sustainable Cities and Communities”

We focus on Creative and is indigenous entrepreneurs. We are passionate about helping creative business owners become empowered to build and grow sustainable businesses