Ethnik by Tunde Owolabi is about making aso oke accessible to the fashion-forward modern man and woman. Beyond accessibility and creating fashionable pieces for brand savvy trendsetter, Ethnik is about promoting culture and giving back to the community.
At Ethnik, we believe that sustenance is the key to preserving our heritage. To this end, a core element of our social responsibility means we invest in our local artisans and create an enabling environment where they can continue to weave aso oke the way it is done traditionally, a skill that is passed down through generations.
The essence of our design philosophy is to produce sustainable fashion accessories like bags, shoes, belts and more that are
uniquely Afrocentric, drawing inspiration from the Yoruba culture of Nigeria and other African cultures by telling our stories to the world through patterns and colours woven into beautiful fabrics. We pay critical attention to every detail in our design and production process through excellent craftsmanship and ethical values.
About Tunde Owolabi
Tunde Owolabi is the founder and creative director of Ethnik. He is a man of many talents, he’s an
artist, photographer and designer. In line with all of these, Tunde also found his own studio and named it the Tunde Owolabi Studios.
As an artist, he has participated in group exhibitions including
- Lines and Colours (2003),
- Inner Thoughts at the Nimbus African Art Centre (2004),
- Working with Communities, a Guinness group exhibition (2004), and
- Gods of This Age at Didi Museum.
Tunde’s first solo exhibition, titled “African Elegance” was held at the Battersea Art Gallery in London (2009).
You can find his commissioned works at the Hungarian Embassy and Nigerian Stock Exchange.
AsoOke – The Woven Beauty was his second solo exhibition in 2014.
Tunde has also worked as a designer at The Research Studios London with the famous English designer and typographer, Neville Brody. He also worked as an art director with Insight communications, before starting his own practice. He now lives and work in Lagos, Nigeria where his studio is based.