Ethnikologie CEO, founder of the African arts and craft store has a lot to inspire us with. Have you always had a passion to do something but always take a step back thinking maybe it’s not the best path for you?

You need to meet the founder of Ethnikologie, Titiloye Ashamu who’s passion has led to the creation of her amazing business in arts and crafts.

Let’s meet her now and take a note or two from her. Come on!

Q & A

• Please introduce yourself and your background.

My name is Titiloye Ashamu. I am the Creative Director of Ethnikologie (NIG) LTD.

• Please tell us about your work. How did Ethnikologie start?

I source for African handicraft gift and home products and implement new designs.

I have always had a passion and keen interest in arts and craft. Prior to opening Ethnikologie, I provided customs made arts and craft pieces for my clients. However, it was one of my friends that encouraged me to start Ethnikologie. Her mum had a similar shop, in Nairobi, and they both convinced me to follow my dreams.

• Where did the idea for Ethnikologie come from? Where do you find the inspiration for your designs?

The idea for Ethnikologie came from my friend’s mother’s NGO and visiting various handicraft shows. Being a creative person who is always open to fresh ideas, I am inspired by everything around me. Most inspiring are things that make me think deeply.

• Can you remember one of the first things you crafted? What makes it memorable?

I have crafted a number of things but the most memorable one, will have to be a mini clay pot. I was amazed when someone offered to buy it as a gift!

• How long does it take to design and make a particular work?

Designing could take from a day to weeks. It depends on what you are designing. On the average, I would say about a week.

• What are the challenges you face in business?

Artisans producing quality products, finance and Nigerian customs

• What is your most popular item (include image)?

Storage and decorative baskets.

• To what extent do you draw upon your Nigerian (African) heritage for your work?

The African culture represents beauty and vibrant colors. I love to be surrounded real authentic handmade pieces, that beautifies the home and express abundance.

• What are your goals for the future, both work wise and life?

Be a channel of trade between local artisans and the global marketplace. We are also looking at training sessions with artisans, on how to produce global quality standard and reduce errors.

• What would people be surprised to learn about you?

That I am an easy going person

• For someone who wishes to take up this kind of career, what kind of advice would you give them? Also, if you could give one piece of advice to youths who want to start their own company, what would it be?

Start with something that really excites you and don’t be discouraged when things don’t turn out right on your first try. Be flexible because you have the opportunity to learn and change things.

My advice to youths, interested in starting their own company is to research and understand the industry. Draw your inspiration from creative people who are transparent about their creative process.

Check out some of Ethnikologie products below;

Thanks a lot Titiloye for your beautiful response. We are always proud to see people growing a business passionately.

We hope to join you in your journey as a successful business owner.

Here’s a LINK to Ethnikologie’s page as a verified lister on Bellafricana