Content Marketing Guide for Afrocentric Businesses

According to Larry Page, Co-Founder of Google.com – “In Every two days we now create as much information as we did from the dawn of civilization up until 2003, according to Schmidt

That means what took them from the dawn of time to 2003 to produce in terms of content, is what we produce now in 2 days.

This is an interesting statistic, primarily for two reasons.

  1. We do not have a problem with the production of content as a society, infact we are overproducing content.
  2. The fact that we are producing a lot of content doesn’t necessarily mean we are producing a lot of quality content.

So there’s a lot of content out there, and it’s very important that as an afrocentric brand, that you stand out among the sea of content that’s produced.

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Indigo Dye

[dropcap custom_class=”normal”] Indigo dye was the foundation of numerous textile traditions throughout West Africa. For centuries before the introduction of synthetic dyes the ability to transform everyday white cotton into prized deep blue cloth was a mysterious and highly valuable skill passed on by specialist dyers from generation to generation. From the Tuareg nomads of the Sahara to the grassland kingdoms of Cameroon, indigo cloth signified wealth, abundance and fertility.[/dropcap]Continue reading

Bellafricana At The Launch Of Dress Me Outlet

[dropcap custom_class=”normal”] Bellafricana CEO, Bukky Asehinde was at the Dress Me Outlet launching, a Cocktails and Dresses Fashion Event which took place on the 22nd of May at the Intercontinental Hotel, Victoria Island Lagos, Nigeria. There were various personalities, exquisite fashion moguls and top media houses. Some Bellafricana verified brands, Itoro Okon and The Potters Signature were present with other creative and innovative designers, Bimbeads, Kinabuti, Trish O Couture, TWC Accessories, Kiki Kamanu, Elegante by Tiannah Styling, Amarelis by Lara and others. Saved you some pictures. [/dropcap]
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The Rise Of A New Era In The Nigerian Textile Industry

[dropcap custom_class=”normal”] I would like to thank one of my oldest friends Bukky for giving me this platform to write on my opinions. I remember when we first discussed it, it was just after I had returned from a ‘romantic’ travel, she wanted me to write an article on my Zanzibar experience which I did and after putting that in I suppose she really liked it and we talked about writing twice monthly for her site or so, now I knew deep down I had a lot on my plate and as such couldn’t be so committed to writing that often or according to a schedule.
I did tell her straight up I couldn’t write that often, still I considered it and actually tried, I discovered two things;
1) That I couldn’t just will myself to write, even when I tried to go off and be by myself to be in that mental space then I had a talk with her, even though I wasn’t detailed she assured me I was under no pressure, I could write as I felt and totally do me.
2) I didn’t realize when she said I could write about anything I could actually write about anything, I was having trouble coming to terms with the idea that as this was a site promoting Africa/made in Africa all my writing had to be in line with that.
So rein in tight and get ready to read about a broad spectrum of my interesting take and thoughts on happenings with Africa as a centre stage and beyond. [/dropcap]
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Picture Speaks At The Africa Marketplace Pop Up Market

[dropcap custom_class=”normal”] The Africa Marketplace second edition, held May 15, 2016 at Twenty 5, Banana Island Way, Lagos, Nigeria. Various entrepreneurs and small business owners were present at the pop up market to showcase and sell their products and services. The pop up was open from 12-7pm with 80 vendors from different sectors; beauty, food, fashion, art and craft  and over 800 visitors. Despite the wet day, it was an impressive turn out. Here are some pictures from the event. [/dropcap]
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You are Invited To Africa Market Place Pop Up Market

[dropcap custom_class=”normal”] The founder of Africa Market place invites you to the second edition of the pop up market, coming up on the 15th of May from 12noon to 7pm at Twenty 5 Banana Island, Lagos, Nigeria. A contemporary Shopping experience that will bring the Local & Expat community in Nigeria together to experience a whole host of talented local SME entrepreneurs to build brand awareness, launch new products and test the consumer market. [/dropcap]
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Wedding Accessories and Ties for The Nigerian Groom

[dropcap custom_class=”normal”] I think it’s very important as a Groom on your wedding day to stand out from the crowd with the right wedding accessories. This simply means, everything you wear from your shoes, suit, shirt, bow tie, tie, waist coat, cufflinks, wristwatch, socks, even boxers has to be on point. I hope nothing was left out. [/dropcap]
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Meet Stephanie Unaeze, Founder of Tiennette1907 | Exclusive Interview

[dropcap custom_class=”normal”] I came across Stephanie’s Illustrations on Instagram and she caught my attention. I almost felt like a proud sister, and immediately reposted her creative art. I became interested to get to know her more and to hear her story. She is a computer scientist turned painter and Illustrator. Let’s meet her.[/dropcap]
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