See what our merchants say about us

Having been disappointed with other online platforms, Bellafricana has proven to be that stage, offering an online platform that reflects the beauty of Africa. Personnel at Delavi Couture are able to embrace fully the fine details of garment production, while Bellafricana takes care of marketing our products in a most efficient manner.
Mrs Stella Byll
CEO / Delavi Couture
We are very happy with Bellafricana online platform. Whose main purpose is to promote local artisans and talents. Catyna Designs sales revenue has increased and been able to create more jobs and improve lives of artisans from the grassroots’. Thank You Bellafricana.
Celestina Utoro
Founder / Catyna Design Team

FAQs

Why list on Bellafricana?

We noticed a vast increase in the number of unique products made in Nigeria (Africa) but noticed a huge gap between local artisans and consumers. Hence, we created this platform to bridge that gap. What better way than through online, which gives it a global opportunity.

We have been in this for over 2 years now, and this is our third website upgrade just to give you a better experience when searching for Afrocentric businesses. So trust us when we say, we are here to stay.

  • Get seen by Bellafricana extensive audience of expatriates, diaspora, youths and a large audience of Afrocentric lovers
  • We are dedicated to marketing your Afrocentric business and increasing your revenue.
  • Joining a community of Afrocentric businesses, enables you to optimize and know what is trending in your industry.
  • Editorial coverage across our website, newsletters, social media channels and Bellafricana platforms.
  • Get an opportunity to attend strategic events & exhibitions through our network.
  • We have an exclusive partnership with DHL and they are available to cater to your delivery needs.

How is Bellafricana different from other online platforms?

We only list businesses that are Afrocentric. We are passionate about growing upcoming businesses (products and services) that are adding directly to the growth of the economy.

What do you mean by “Afrocentric”?

Contrary to what you think, Afrocentric doesn’t mean made with ankara or asooke, or African sculptures and crafts. It basically means made in Africa. Do you make your products with good quality in Nigeria (Africa)? Do you use raw materials found in Africa? Is your product hand made in Nigeria (Africa)? Do you recycle to make unique products? Are you a creator or an inventor? Is your business proudly Nigerian or African?

How do I set up a page?

Follow each of the steps in order to set up your page. You can go back and edit your listing at any time, after opening it.

  • Start by selecting a package: Starter (60 days trial), Basic, Standard or Premium
  • Add listing: Once you have selected a package, click button to add a listing.
  • Choose a title/page name: Ensure you pick a name that is associated to your brand, preferably your brand/company name. Once you open a listing, your listing name will be kept for you alone. If it says your name is already in use, kindly pick another name. Listing name can contain letters and numbers.
  • Add a location: e.g Ikoyi Lagos, Maitama Abuja etc
  • Select listing region: e.g Lagos, Abuja
  • Add a contact email address
  • Select a listing category: We presently have 3; arts and crafts, fashion, home and living. Should incase you don’t find one which best suits your brand, kindly send us an email at info@bellafricana.com. However select one and we will consider introducing a new category as the list increases.
  • Choose a cover image: This is the banner of your page, so ensure you choose an image that best showcases your brand.
  • Upload your gallery pictures: Ensure these pictures are clear and of good quality.
  • Write a short description about your page: This will help your shoppers to get to know the shop better.
  • Add your website link: This will drive quality traffic to your website and help your buyers read more about you and trust you more.
  • Add your contact number: This is to ensure your potential buyers reach you faster.
  • Add a video: If you have a video that best describes your brand better or you as the founder, ensure you add it to your page. You can add a you tube or vimeo link or any link compatible with bellafricana.

Once you are done, you can preview and submit listings. As soon as you are approved and checked, your listing will be live. Afterwards, you can edit your profile and social media profiles.

  • Set featured image: You can add the company logo. The featured image will appear as the main picture of the shop.

What are the listing page features?

  • Each page has a unique listing which is fully editable and allows you to build your own branded area within Bellafricana.
  • Each page can have as many pictures which creates a great chance to showcase all aspects of the item.
  • Sellers can link their listing page to their website and social channels in order to market themselves to their network.
  • Sellers can also contribute to the blog, which is great for engaging and inspiring customers while telling them more about their collection.

Criteria for owning a listing page

  • To have a listing page you must be an Afrocentric (made in Africa) and handmade brand who is one way or the other contributing to the growth of the economy.
  • Listing page owners must ensure all products are of good quality, quality imagery is really important to Bellafricana and is a key sales driver.
  • Listing page owners must maintain a feedback rating of 90%+ and provide excellent customer service at all times. Failure to do so could result in your listing being removed from Bellafricana.

What do you mean by email marketing?

We presently have over 10,000 subscribers on our mailing list, and send informative newsletters and articles to potential buyers at least twice a week.

Your brand gets more visibility to your target audience.

How much does it cost to list on Bellafricana?

There are currently 3 membership packages to get listed, but you have to get verified by bellafricana.

Here is what we do to get you verified on Bellafricana;

  1. You have to be a registered business or company in Nigeria. We will need a photocopy scanned to us.
  2. If in Lagos we will arrange to visit your office address to ensure that you are an existing business. If you are outside Lagos, we will arrange for you to get a second party to check you are existing.
  3. Bellafricana presently operates from Lagos, so if your business is based in Lagos, we will also request to see your products to attest to the quality of your product.If you are based outside Lagos, you will need to post some samples of your product for us to do a proper quality check.

Benefits of been Bellafricana verified;

  1. More visibility
  2. Build credibility
  3. Bigger voice
  4. Access to discounts and offers (Exhibitions)
  5. Networking opportunities
  6. These all leads to growth
  7. Logistics support with our partners DHL.

The verification fee is included in your membership fee.

click to get started.

How do I promote my page?

At Bellafricana, we encourage all suppliers to link to their social media profiles; Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram and YouTube accounts. This enables suppliers to promote to their network and also drive traffic to their page. Paste the url of your listing page on your social platforms to enable your customers refer to your page.

We also recommend following bellafricana on social media as soon as your page is live and tagging Bellarfricana in all posts.

Twitter @bellafricana

Facebook: @bellafricana

Instagram: @bell_africana

How do I get noticed on Bellafricana?

The best way to get noticed around the site is to ensure that you have a really well thought out listing and have the best product imagery that you can possibly have. It is great to try to develop a brand identity through your imagery which means customers will start to recognise your products and your boutique. Great imagery gets featured around the site as we want to present the best to our customers.

Ensure that you maintain great customer service and keep your feedback rating as close to 100% as possible and 5 star reviews; customers are more likely to shop from a supplier that is trustworthy and offers great service and this is why the feedback rating is so important.

How do I change the name of my listing or username?

To change the name of your listing or username you need to request a name change by contacting us at info@bellafricana.com. If you change the name of your listing, your listing pages and product listings may have new URLs, so be sure to update any links on your personal websites, Facebook and Twitter.

How many items can I showcase on my listing?

There is no limit to the amount of products that you can showcase under your listing, however we do advise that you upload your best quality and clear pictures to enhance your buyers decisions.

Do I have a contract with Bellafricana?

No, you are not tied into any formal contract.

What is the listing duration?

We presently have 3 packages to get started on Bellafricana

Listing is valid for a year (365 days)

You are only required to get verified to get listed.

Can I list without being verified?

NO!

We are very particular with our verification process before you get listed.

Being verified simply means you are a trusted seller. We pay good attention to the suppliers that are listed on Bellafricana as our buyers are searching for good unique, durable and valuable products. We want our buyers to return and we are sure you also will.

How does Bellafricana know when I contact a supplier?

That’s a very good question because honestly we just wouldn’t know or else you tell us. However, you as a buyer can help our sellers know by simply telling them you found them via bellafricana. You also might need to contact us to vet a supplier if you are looking at a huge deal of transaction. We know these suppliers more than you do.  So why not reduce your risk and reach out to us.

You also as a seller can encourage us by telling us whether you are getting contacted or not, so we can know how to optimize your marketing or help you further.

What is the verification process?

Here is what we do to get you verified on Bellafricana;

  1. You have to be a registered business or company in Nigeria. We will need a photocopy scanned to us.
  2. If in Lagos we will arrange to visit your office address to ensure that you are an existing business. If you are outside Lagos, we will arrange for you to get a second party to check you are existing.
  3. Bellafricana presently operates from Lagos, so if your business is based in Lagos, we will also request to see your products to attest to the quality of your product.If you are based outside Lagos, you will need to post some samples of your product for us to do a proper quality check.

Benefits of been Bellafricana verified;

  1. More visibility
  2. Build credibility
  3. Bigger voice
  4. Access to discounts and offers (Exhibitions)
  5. Networking opportunities
  6. These all leads to growth
  7. Logistics support with our partners DHL.

The verification fee is included in your membership fee.