Valentine’s day gift packages on a budget

Valentine is around the corner. With so many things on your mind, you might have forgotten to get that special someone a gift. Don’t fret, they’ll understand if you chose February 14th (of all days) to show how much you mean to them.

Wait, before you give up, there just might be a solution. Say you’re stuck in a sea of options and you’ve got to do last minute shopping on a budget, there are some places that come highly recommended where you can get your loved one budget-friendly gifts this valentine’s day. Let’s dive right in:

1. Beautiful Hand printed fabric:

Mimiremi textiles handprinted fabric Mimiremi textiles handprinted fabric

Step outside the box and dazzle your loved one with beautiful, hand printed fabric from Mimiremi Textiles.

These fabric come in a variety of designs and colors, all crafted with care, reflecting how much you feel about that special one.

What you’ll love the most is them is how inexpensive they are. A yard goes for ₦4,000 only

Hard to believe right? Place your orders right away.

Visit them on Instagram here

Place an order directly on whatsapp here

2. Beautiful Briefcase Package:

Valentines package from detail africa

 

 

 

 

 

 

 

 

 

 

 

Treat your loved one like the boss they are. Get them this economic valentine’s package from Detail Africa. In this package, you get:

  • A briefcase with a customised tag.
  • Product packaging
  • Selected photograph with a special valentine’s card
  •  Freshly cut roses ( for females only)

Price : ₦50,000

Order today

Visit them on Instagram and make an order here

3. Love themed Throw pillows:

Get all lovey-dovey with customized throw pillows from Adire Lounge.

You also get to select a box  containing throw pillows, scented candles, adire printed mugs, tote bags, and lots more. Set the right mood with these and more.

Select your preference below:

Valentine's package for Him Adire Lounge
₦20,000
Valentine's package for her
Price: ₦20,000
Throw pillows from Adire Lounge
Price ₦3800, Big throw pilllows: ₦5,000

Throw pillows frrom adire Lounge

 

Connect with adire lounge on Instagram here

Place your orders here

4. Handbags for the one you love:

Naserian bag by Tunde OwolabiNaserian bag by Tunde Owolabi

Make Valentine special for the one you love with this Naserian bag, or the Utu bag in all their glory from Ethnik by Tunde Owolabi.

A tasty blend of Asooke and leather, these bags are the perfect gift for her. You need to order this beauty?

Click on this link to connect with Ethnik by Tunde Owolabi.

Place an order directly on whatsapp here

5. Scented candles to set the mood:

Scented candles from dach 2

Set the right mood for valentine’s day with relaxing, aromatherapic candles made of musk, amber and rose. Or you could  settle for the pink champagne and Pomelo. From prices as low as ₦5,500 you can literally sniff love in the air. Dach Home and body is here to take your orders.

Visit Dach Home and Body’s  instagram feed here

Or Place an order directly on instagram here

6.  Scented Perfume Oils

Perfume oils from Tiwi

Tiwi home fragrances has a range of scented perfume oils which you can gift your loved ones that special day.  Sensuelle. Rose and mask. Oudh Arabia. Oudh Savour. Any flavours you choose sends the right message and will serenade your loved one.

Connect with Tiwi Home Fragrances on Instagram here

You can place an order here to get your scented perfume oils.

7. Lover’s  Foot pack

Foot bombs by sahara sunrise

Take this as a bonus. It comprises the Foot balm, Foot mask, Foot soak bath bomb, and peppermint foot scrub. Use it to give your love a pedicure. It is endearing, caring and sensual!

I suggest you wear the free Valentine hat while giving the pedicure for a good laugh! Price: ₦4,000.

Connect with Sahara Sunrise on Instagram here

Order for your foot pack here

Are you ready to stun that special someoene this valentine’s day? Select any (or all 😂) of the gift ideas above, and you’ll be glad you did.

11 Places in Africa to spend Valentine’s day

Valentine’s day is just a few days away and a romantic getaway always readily comes to mind.
If you are still stuck as to where to go this year, this is a well curated list of eleven romantic destination spots within Africa that you should consider visiting to have a memorable Valentine’s day experience.

1. Casablanca, Morocco
Morocco
Source: https://mcmillaninn.com/

Without a doubt, Morocco’s largest city is a wonder to behold.  From the busy city landscape to the calm waters by the beach, Casablanca is a must-see for lovers and adventurers. There is plenty to see and do in this Arab city.

It is filled with ancient architecture with records of French influences and couples can spend a day exploring old buildings or shopping at the largest mall in Africa, the Morocco Mall.

2. Capetown, South Africa
Cape town, south africa
https://www.cometocapetown.com

Often tagged as one of the best places in the world to visit, Cape Town, South Africa serves travelers and tourists with expansive views of the Table Mountain.

Couples can spend a day at the Cape Town Waterfront taking cruises and tours or just enjoying lunch or tea at one of the best restaurants in South Africa.

If you’re the classy type, set a course for the Cape Winelands to engage in wine tasting adventures only an hour from the city Centre. The scenic vineyards allow for an intimate time with that special someone.

3. Badagry, Nigeria

Whispering Palms is located within the lush tropical landscape, swaying palm trees and pristine beaches of Badagry.

Badagry, Nigeria
https://food.jumia.com.ng

Toast your special moment together with an intimate luxury sunset ride on the beach, or indulge in a romantic dinner with your partner while watching the sunset.

The resorts offer various amenities such as a mini zoo, classic restaurants and comfortable hotel rooms that will definitely enhance the mood throughout your stay.

This is an ideal destination for those seeking romance or utter relaxation.

4. Port Louis, Mauritius

 

Port louis, Mauritius
https://finchglowholidays.com

Located in Mauritius, Port Louis is an island nation off the eastern coast of Africa.
It is surrounded by the Indian Ocean and is home to some of the island’s finest resorts and the Flic en Flac Beach, known for its beautiful turquoise lagoon.

5. Diani, Kenya
Diani, Kenya
https://traveldiscoverkenya.com/

Diani, Kenya is often described as a tropical paradise, and for good reason. The Diani Beach has shallow waters at the shore, perfect for intimate romantic dips in the Indian Ocean.

For an unforgettable valentine getaway, get up early to watch the sunrise by the beautiful beach and palm trees or relax on the white sands while watching the sunset.

6. Accra, Ghana
Accra Ghana
www.food.jumia.com.ng

Labadi Beach has been known as Ghana’s most beautiful beach for many years. It fosters an atmosphere for romance with the Atlantic Ocean washing over its coast, swinging waves back and forth to create a beautiful backdrop for lovers.

Every visit to Labadi Beach welcomes you with a concert or performance booming with youthful energy unlike any you’ve experienced elsewhere.

The beach is located in the Greater Accra region of Ghana which gives you the opportunity to shop for African food, attires and souvenirs.

7. Kaduna, Nigeria
Kaduna, Nigeria
https://food.jumia.com.ng

This enchanting medieval style resort sits amidst the Kajuru village in the trade city of Kaduna. The hideaway is perfect for couples dreaming of a romantic haven with spectacular views, peace and tranquility, glittering night and nature at its best.

Wake up to spectacular views of Kajuru village and enjoy breakfast served with true ‘Naija’ hospitality. Enjoy a barbeque or cookout and relax by the pool. If you are in the mood for some self-care, head to the sauna and loosen up your nerves.

Kajuru is an ideal place to visit for an awesome romantic getaway.

8. Zanzibar, Tanzania
Zanzibar, Tanzania
https://wallpapercave.com

Zanzibar may be one of the most famous archipelagos in the Indian Ocean, but there’s more to it than luxury hotels and infinity pools.

Even besides the beaches and the safaris, numerous romantic adventures await you and the lover. For instance, you could enjoy a quiet retreat, at Chakwa, a modest fishing village, and watch the pink sunrise over Michamvi Peninsula.

9. Calabar, Nigeria
Calabar, Nigeria
https://food.jumia.com.ng

Deep in coastal southeastern Nigeria lies the great Obudu hills. Wrapped around the multicultural ethnicity of the people of Calabar, the city and the hills are filled with numerous wonders stretching further than the eyes can see.

One can explore the modern city untouched by the effects of political unrest, or explore the captivating hills. At only a few minutes by air to Calabar, couples can take a short weekend trip while still enjoying a great valentine experience.

`10. Addis Ababa, Ethiopia
Addis Ababa, Ethiopia
https://wallpapercave.com

Addis Ababa is Ethiopia’s capital city situated in the magnificent Ethiopian Highlands creating a cool and pleasant atmosphere for love.

An ancient city bursting with culture, Addis Ababa has more to offer than meets the eye. Couples can take time out for African safaris at Omo Valley and discover ancient tribes and animals.

Coffee lovers will be thrilled to learn that Addis Ababa has an engaging coffee culture, famous for its locally made coffee variant. Addis Ababa is one of the most affordable cities to visit in Africa so you can have a great time without burning a hole in your pocket.

11. Cape Verde, Senegal
Kappverde, senegal
Wakanow

Cape Verde is fast rising among favorite vacation destinations in Africa. And what’s not to love about it? From the local cuisine, to whale watching, to the rich upbeat dances, you’re sure to have a swell time with your loved one. Also, don’t forget to jump in the sand dunes while you’re there.
Go on, have lots of fun!

Nollywood Movies That Made It To Netflix This Year 2019

Bellafricana is focused on promoting creative indigenous businesses in Nigeria, so it is no news that today we are celebrating Nollywood movies that made it to Netflix. Why is that a big deal you would ask, well prior to this time, African movies were rarely featured on Netflix.

So when Netflix announced this year to start including more of African content, it was a big win for African countries like Nigeria and so far over 10 Nigerian movies have been included. Isn’t that amazing? Well, I think it is and worth celebrate.

Allow me to tell you about some of these movies;

1. Up North;

nollywood movies that made it to netflix

This movie directed by Tope Oshin in 2018 features Rahama Sadau, Kanayo O. Kanayo, Adesuwa Etomi Wellington, Banky Wellington, Hilda Dokubo, Michelle Dede, Akin Lewis and Ibrahim Onimisi Suleiman. This story shot in the Northern and Western part of Nigeria, Bauchi and Lagos states respectively follows the story of a rebellious heir from a wealthy family is sent to Northern Nigeria for his national service.

2. New Money;

movies that made it to netflix

In this movie, we watch on as a young girl suddenly go from being a shop girl to a billionaire after her father leaves her with his empire. New Money is a 2018 Nigerian film directed by Tope Oshin with production by Inkblot Productions and FilmOne. The movie released in March 2018, stars Jemima Osunde, Kate Henshaw, Blossom Chukwujekwu, Dakore Akande, Wale Ojo and Falz d Bahd Guy.

3. Moms At War;

 movies that made it to netflix

Moms at War is a 2018 Nigerian comedy drama movie directed by Omoni Oboli. It tells a story of two mothers who compete against themselves in other to ensure success in the lives of their children. They want their kids to come out top in a particular a scholarship competition. Omoni Oboli says she was inspired to star and direct in the movie because of her own childhood experiences. It stars Funke Akindele and Michelle Dede.

4. 93 Days;

 movies that made it to netflix

This is the story of the 2014 Ebola outbreak in Nigeria that infected millions of people and its successful containment by health workers from a Lagos hospital. 93 Days is a 2016 Nigerian drama thriller film directed and co-produced by Steve Gukas.  It stars Bimbo Akintola, Danny Glover and Bimbo Manuel with joint-production through Native FilmWorks, Michel Angelo Production and Bolanle Austen-Peters Production.

5. Tatu;

movies that made it to netflix

In this, a mother gives birth to a child destined to give her life up for her people on her 21st birthday. Things get interesting when the mother tries to avert this. The cast includes Segun Arinze, Desmond Elliot, Funlola Aofiyebi-Raimi, Rahama Sadau, Sambasa Nzeribe, Gabriel Afolayan, Hafiz Oyetoro and Frank Donga.

6. Chief Daddy;

movies that made it to netflix

Chief Daddy is a Nigerian feature film directed by  Niyi Akinmolayan, written by Bode Asiyanbi and produced by Mosunmola Abudu and Temidayo Abudu, was released in December 2018. It starred popular Nollywood actors and actresses Funke Akindele Bello, Kate Henshaw, Nkem Owoh, Joke Silva, Patience Ozokwor, Richard Mofe Damijo and Racheal Oniga. Chief Daddy is about a billionaire industrialist, Chief Beecroft who dies and lifes the family stranded.

And so, these are some Nollywood movies that made it to Netflix and we are so proud. Tell me which of these movies I left out and which you have watched in the comment session. I hope you check them out soon.

A Made in Nigeria Chair that gives Inspiration – Ile Ila

Have you ever heard this popular saying by Shirley Chisholm that says “If they don’t give you a seat at the table, bring a folding chair”?

Well I say, scratch the folding chair, bring an Ile ila chair, a proudly made in Nigeria chair that gives inspiration.

A wise man once said, ideas rule the world (Sam Adeyemi), and I couldn’t agree more.

Without ideas, you cannot create solutions to problems, you cannot even call yourself a creative, talk less an entrepreneur or intrapreneur.

Well, if ideas truly rule the world, where do you get inspiration from?

Most times I personally like to take a break from my space, go for exhibition, stay cations, vacations….you might even agree that an idea can fall on you anywhere!

Even when in the shower, yes? but you have never heard of you getting ideas from a chair.. right?

So I am here to introduce to you a proudly made in Nigeria chair by ILE ILA.

Wooosh, trust me, you will soon want to own yours!

First click let’s start by meeting the amazingly talented bellafricana verified founder, Tosin Oshinowo…

Here are some of the Ile Ila chairs;

ilé-Ilà_House-of-Lines-adekunle-gold_bellafricana verified

Ile ila sofa bellafricana verified

Ile Ila chair and stool bellafricana verifiedIle ila chair and stool bellafricana verified made in Nigeria chair furniture brand Ile Ila inspirational chair bellafricana verified asooke chair Ile Ila inspirational chair bellafricana verified asooke chair

To contact Tosin of Ile Ila (mention you found her via Bellafricana),

Email: [email protected],

Call: 08023190946

Visit: www.ile-ila.com

Effective Ways to Grow your Business and Get More Global Customers

One of the major goal of every business is to grow both nationally and globally in order to attract a large customer base and make sales; but honestly, making sales is one of the most important thing; for me of course, and I am sure you agree.

Push aside the question of how you can grow your small business into a large business and focus more on strategies to grow your business, and how to expand your small business in order to get more customers.

Although, one of the questions we forget to ask ourselves is if our business can actually succeed in the international market. The international market is quite competitive, but easy to break into. Thinking your business will survive globally does not necessarily mean it will. That is why you need a new strategy.

If you truly want to expand your customer base globally, then you need to focus on your business strategy and the growth of your business such that it attracts more customers. Click here to find out you can start the process of taking your business globally.

Before you launch a new strategy, take a minute to ask yourself: “Will this attract customers who will pay for my products?” “Will this take my business globally?” “Will I use this strategy in the long run?” and most importantly, “How will this affect my business?”.

If you have positive answers to these questions then go ahead but if there are loopholes, then worry not because I have some effective ways with you can grow your business and get more customers.

1. Do You Know Your Customer Base?

You just cannot grow if you do not know your customer base.

An entrepreneur who sells kids clothing cannot market to teenagers because they are not the ideal customer base but, an entrepreneur who sells video games and markets to teenage boys is bound to make sales. And with the right tactics, can retain them as customers.

In a business, new/existing customers breathe life into a business. Imagine a business without customers; it certainly cannot grow because they keep your company running as your business is “for them”.

As such, you should know who your consumers are. Know who you are targeting, think about their pain point and find out how your products can make their lives better.

grow your business
Photo Credit: brushyourideas.com

You should also avoid targeting everyone in the market and instead, narrow down your ideal customer. For example, imagine someone who sells iPhone cases targeting every phone user in the market when there are Samsung users, Techno users and so on. What if there are very few iPhone users in his locale? That means little or no business for him.

Few products interests a vast majority of people, and targeting everyone in the market will prevent you from making sales or even developing targeted strategies to attract customer. If you do not know your customer base then your business cannot grow because you will keep going after the wrong people.

2. Are You Making Use of Social Media?

Social media is such a powerful tool as it connects everyone around the world; making it the best place to reach a more global audience and market your products.

There are so many social networks to choose from. From Twitter to Instagram, Facebook, LinkedIn, Whatsapp, Snapchat, Youtube, Reddit, Tumblr, etc, you can practically market your products on different channels and expand your bsiness.

Bellafricana personally makes use of different social networks like Facebook, Instagram, Whatsapp and Twitter, with us also making use of IGtv on Instagram. If you have ever wondered how Bellafricana is always in everyone’s face, then you know now; because we use the power of social media.

grow your business: social media
Photo Credit: neilpatl.com

In order to reap all the benefits of social media, make sure you are on all of the major platforms (Facebook, Instagram, YouTube, Twitter and Snapchat), and are constantly updating all your social media accounts on a daily basis so it reaches a wider audience.

You also need to find out which social media works best for your business so you can promote more there while still using the other accounts. For example, a lot of people have more followers and make most of their sales on Instagram; but it does not stop them from using other social networks.

The best part of social media is that it is easier to engage with prospective customers thus building trust between you and your customers. It also makes it very easy for people to talk about and share your products and services thus putting it in the eye of a wider audience.

You can as well consider social media ad which is another great way to reach a wider audience because you can target a specific audience of your choice and have your products seen by thousands or even millions of people around the world. The effect of social media on your brand cannot be over emphasized!

3. Do You Use Testimonials?

You cannot build trust if there are no testimonials from people either on your social media account or your website. For the purpose of advertising and promotion, quality testimonials showing past customers review of your products or services attracts customers who may just scroll past your page.

If customers do not come to you with their experiences, go to them, ask for their experiences and use it. For example, if you teach digital marketing, you want to gather all the reviews from your past students on your website so your business looks as credible as possible. Did your student make 3 million Naira from an ad in less than two weeks? Use it!

grow your business
Photo Credit: orbitmedia.com

I own a skincare business on the side and whenever I get a review from a customer, one that is really good and credible, you better believe I will use that testimonial on my business page  to capture the attention of new customers and show people that my products are good.

Without testimonials your business is not likely to grow very fast so do not be humble about your accomplishments, post those testimonials and show the world what people have benefited/earned from doing business with you.

However, in the case where you own a website, where should you put testimonials? Well, you want to put it where people can easily see it. So it is best to put it on the product page or next to the product it mentions, and on your most popular page where everyone will see it.

4. Have You Created a Website?

Small businesses also need a website too. You are not likely to break into the global market if you are still operating your business on social media.

For the purpose of professionalism, owning a website/online store is just the way to go. Although, many people wonder how to grow their business online or what strategies they can use to grow their business. Click here to find out how you can grow your business online.

Thankfully now, almost everyone in the world owns a phone/laptop and can operate it. It has become much easier to search Google for what you need, which is where owning a website becomes useful as Google is likely to show websites in the search results than social media accounts.

grow your business
Photo Credit: wix.com

For example, if you search for Natural Organic Products, Google is likely to bring out www.beautifullynappy.com/ where you can shop for any organic product you want. Skincare entrepreneurs who still operate on social media are not likely to have their social media pages come up in the search results when online stores/websites are taking over.

Most people now trust online stores compared to social media stores because it seems more credible. So if you want to expand your business globally, you should consider having an online store/website. Or you can consider selling on other international market places like Amazon, eBay, etc.

Your online store/website is like your personal billboard where you can advertise your products in order to ensure your products are in the public eye. And with the right SEO techniques, you can ensure your website and products rank well on search engines.

How to Make Money from Ecommerce

We live in the modern age where we have more online stores than physical stores. Every business owner is now moving to the online marketplace due to its benefits; one of which includes enabling business owners to make more money on ecommerce, as they are able to reach a wider and global audience.

A lot of people also prefer shopping online; as it is easy and more convenient. All you have to do as an entrepreneur is build your online store via Shopify, WooCommerce, SquareSpace, BigCommerce or whatever works for you, add your products and every other required information, do a few tweaks here and there and you are good to go.

A lot of ecommerce entrepreneurs always ask/wonder how much they can make on their ecommerce store. While there is no guarantee as to how much you can actually make from an ecommerce store or if you can make any money at all, there are certain things you have to do in order to make money on your ecommerce store.

What then are these thing you can do to ensure you make money on your ecommerce store? Keep reading to find out

1. Create a Blog to Drive Traffic:

One of the hardest part of running an online store is driving traffic to your store. Traffic in this case are visitors who may be interested in what you sell thus, leading to sales.

Owning a blog alongside your online store is an organic inbound marketing strategy that will not only drive organic visitors to your store, but can also improve your store’s ranking in search results.

The purpose of the blog on the ecommerce site is to promote the products being sold thereby, persuading people into buying it whilst driving traffic to the website.

As such, every content on the blog should be a marketing plan talking about the products sold on the site and how it can be used. Thus, answering customers questions, understanding what the customers might be looking for and, addressing customer pain points.

An example can be found on the online fashion store Bentigos, which has a blog attached to its online store where they give fashion tips, talk about outfits and accessories, and everything fashion related that aligns with their website and what they sell.

Through this, they will link to items on their site which will promote and increase sales, whilst answering customer questions and at the same time, increase their ranking in search results.

make money on ecommerce
Photo Credit: smartbuynaija.com

2. Focus on Online Marketing/Adverts:

Although requiring a lot of investment, online marketing is one of the best ways to grow your ecommerce business fast and quickly draw potential customers to your ecommerce store thus leading to sales.

Many people use to advertise on Amazon but now that it has become more competitive, thankfully, there are other ways to advertise your products online in order to reach your target audience and generate sales.

One of which involves content marketing (highlighted in number 1). Sponsored ads on Google and social networks (Facebook and Instagram) have proven to be effective as it promotes growth and increases sales and, almost anyone can do it; although it requires investment in terms of money so you have go make sure you do it well in order to reap the reward.

make money on ecommerce
Photo Credit: anthillonline.com

The easiest marketing technique is social media marketing as it does not involve investment, money wise. All you have to do is create an account on either Facebook, Instagram, Twitter, or whatever works for you, and then promote your business, news, product reviews and blog articles on these social networks which generates traffic to your website. It also creates an avenue for you to communicate with your customers which builds brand loyalty.

Another is Search Engine Optimization (SEO), which is important for every ecommerce owner who wants to grow organically and increase traffic to their store without spending money. SEO marketing involves optimizing certain areas of your store/website so it ranks well in search results. Such areas include page speed, content optimization, product keywords, product images, meta title, image optimization, website description, link building, etc, in order ti boost search engine rankings.

Another method which probably did not cross your mind is email marketing which can drive more traffic than people think. It involves creating a good email marketing strategy, which can convert into a sales channel that drives traffic to your store every time. An email newsletter sent out to signed up subscribers should contain, giveaways to attract people, discount, informational content, coupon codes, information on new products, etc.

3. Build a Trusted Brand:

People will not patronize you if your brand seems shady. There are so many businesses, while some are real and others are fake, you want to build a trusted brand and separate your brand from the fake ones so people can patronise you. How then can you do that?

First thing is to choose and register your business name. Once your business name is registered, your business becomes credible and verified (click here to find out how you can also verify your business).

Then, after getting your domain/business website at this point, get an Employer Identification Number (EIN), even if you have no employees, and lastly, depending on your state/country, if regardless of operating online, you still need sales tax, then you need to obtain a business permits and licenses to ensure your business is authorised by the government.

4. Use Different Channels to Promote your Business:

One of the important aspect of an ecommerce store is to get your business out there, into the eyes of everyone and as such, being in different locations online is important for growth. In order to grow, you need a strategy that is backed up by channels of distribution thus creating business diversity and expansion.

Although it is a challenge for most ecommerce store owners, you need to consider listing your products on different online channels like Amazon, Walmart, eBay, etc.

Always ensure you have a good warranty as well as a distribution agreement with the distributors to ensure you maximize your profit to the fullest potential.

5 Lessons in Life People Learn Too Late

There are a lot of things no one teaches you about life; except those brief moments your parents talk to you and give life advices that end up being useful at some point. Some lessons you learn from people around you and others from your personal life experiences but not everyone actually learn anything till it is too late.

Some life lessons you learn as a kid play an important role in determining your future because every life lesson learned at whatever point in your life affects your mindset. I am a huge fan of learning because no knowledge is wasted and it will always impact my future and how I go about life; and I would rather learn a good lesson than learn from my mistake.

I came across these 5 five lessons in life people learn too late, collated by Evan Carmichael and I learned quite a lot from it. He gathered advices from different notable people and it inspired me because I enjoy learning from people who are already successful.

Are there some mistakes you have made due to a situation you handled wrongly? You do not have to make any mistake because when you learn, you do things better. Here are some inspirational life lessons for you to take note of before it is too late.

1. Don’t Sleepwalk through Life (Warren Buffett):

Sleepwalking through life is basically going about life unconsciously without thinking of the future or having a clear vision; hoping that someone will take over. Buffett explains this by simply saying you should look for a job you would take if you did not need a job instead of expecting everything to be great; saying “I will do this and I will do that”.

He further says you really want to do what you love doing and you will not find it on your first job so keep searching till you do; which simply means you should try to find your passion/purpose.

2. Live Life without Fear (Will Smith):

Lessons in Life
Photo Credit: YouTube (Grasp Power)

According to Smith, he would suggest people to take a daily confrontation with fear. He says fear tells lies, holds you back and makes you overthink things but, once you face your fears, everything after that becomes blissful and you begin to wonder why you were scared in the first place.

In his words, “the point of maximum danger is the point of minimum fear.” He also says God placed the best things in life on the other side of terror so the best thing to do is to face your fear.

3. Stop Complaining (Gary Vaynerchuk):

To Vaynerchuk, it takes understanding to realise you live in a world where you are blessed with so much opportunities; yet you complain.

Complaining, to him only prevents you from enjoying the good things of life as you fail to see the blessings all around you when you complain about what you have/don’t have. You could be in worse situation but you are not so instead of complaining, take a step back and recognise how blessed you are.

4. Know Your Destination (Simon Sinek):

According to Sinek, when given a clear destination, you naturally use your own creativity, renovation and problem solving abilities to overcome every obstacle to get to your destination because the destination is more important than the route.

He gives an example of when he tells someone to go somewhere in a “straight” direction and while the person is going, he puts a chair in front of the person. The person can either come to a halt and not go further because of the chair which is an obstacle, or that person can make a turn and go in another direction in order to get to the destination.

He says the obstacle for both people is the same but if the destination is clear, the obstacle becomes easy to overcome and if there is no clear destination, you will keep coming to a halt. A short life lesson learned already.

He goes on further to say successful measurement is not just about the steps you take but making sure these steps take you to your destination thus, you should know your destination, set your goal and overcome the obstacle.

5. Enjoy Life (Jack Ma):

This is self explanatory. To Ma, the world is so wonderful so why burden yourself working constantly? It is best to retire early and enjoy your life!

Watch the video below:

[embed_video]https://www.youtube.com/watch?v=2mlZFar2iLA[/embed_video]

Why Buhari Finally Signed the AfCFTA Agreement and What This Means for Nigerians

AfCFTA/African Continental Free Trade Agreement is a trade agreement with the sole aim of creating a single market, free movement and an African single-currency union.

The idea of free trade is to reduce trade barriers and increase the trading of goods and services between member states thus protecting local markets and industries. So far, 54 states have signed the AfCFTA agreement, and it has Ratification by 22 countries thus, making the AfCFTA agreement effective.

Nigeria was one of the last countries to sign the AfCFTA agreement as Nigerian President, Muhammadu Buhari avoided signing the agreement both on March 21st, 2018 and July 21st, 2018 because he felt Nigeria could not do anything that would undermine local manufacturers and, they also needed to consult with local, indigineous businesses so as to ensure private sector buy-in to the agreement in order to  prevent anti-competitive practices.

AfCFTA
Photo credit: Saharareporters.com

Luckily for Nigerians, on July 2nd, 2019 Muhammadu Buhari announced the signing of the agreement and, on July 7th, 2019, the agreement was signed; making Nigeria one of AfCFTA countries with free trade benefits. Why then did he sign the agreement after the prolonged refusal to do so?

He said in a statement: “Nigeria wishes to emphasize that free trade must also be fair trade. As African leaders, our attention should now focus on implementing the AfCFTA in a way that develops our economies and creates jobs for our young, dynamic and hardworking population.

“I wish to assure you that Nigeria shall sustain its strong leadership role in Africa, in the implementation of the AfCFTA. We shall also continue to engage, constructively with all African countries to build the Africa that we want.”

AfCFTA, just like Bellafricana is a platform that enables indigenous manufacturers of Made In Africa goods to market and sell their products/services to their consumers whilst building local wealth (click here to find out how you can join the Bellafricana platform).

One of AfCFTA’s goal is to transform trade in Africa but, what does this mean for Nigerians? What are the advantages or benefits of AfCFTA to Nigerians now that the agreement has been signed?

AfCFTA increases access to higher-quality products; allowing consumers to buy better-quality, locally made products at a lower price thus, driving economic growth and increasing trade (click here to know how you can increase your sales and grow your business).

It requires local businesses/manufacturers to adapt to the shifting demands of the marketplace. These adjustment is what fuels long-term growth as manufacturers begin to produce based on what is actually demanded thus, driving competitiveness and growth.

It reduces the importation of international goods as well as import-input costs, thus reducing the cost of production in Nigeria whilst promoting the growth of Made in Nigerian products.

It also enables workers and resources to be used productively thus, promoting a dynamic economy whilst creating new job opportunities, higher wages and investments.

12 Must-See Movies For Entrepreneurs

As a busy entrepreneur running the day to day activity of your business, you ask yourself “what time do I have to see a movie?”, “is seeing a movie even important at this point in my career?”, probably “are there any movies for entrepreneurs that I can watch?”, or just whatever comes to your mind.

Well, some movies are important to see as they develop you mentally and help you grow due to the message they send out to viewers and, as an entrepreneur, you have to learn from notable people, what mistakes they made, how they strive to achieve success and basically everything they did that either made them or break them.

Want to find out important life lessons from Chris Gardner? Or how to avoid making the mistakes Bud Fox made? Want to know the best business skills to acquire? Want to see female entrepreneurs succeed despite all odd? Keep reading to find out what movies can inspire and turn you into a successful entrepreneur.

This post was inspired by Connect Nigeria

1. Startup.com:

movies for entrepreneurs
Photo Credit: IMDb (imdb.com)

Startup.com (2001) is a documentary that shows the startup, growth and failure of media start-up company govWorks.com founded by Kaleil Isaza Tuzman and Tom Herman.

Both founders, at age 15 had a dream, just like any other kid their age, to develop their own computer technological company and become rich. In their late 20s, they come of with the idea to make them very rich; an online revenue collection web site for people to carryout their business with municipal governments (GovWorks.com); a way of paying public bills.

They launch their business and although it seems promising at first, things don’t go as planned as everything ends in folly when the company falls into its death due to a lot of things failing for example, their competitors being ahead of them, their stolen marketing strategy, lack of trust between Tuzman and Herman, Tuzman’s failed attempts to secure funding, etc.

Although the business crashed, and failed, it became a lesson learned; through failure than success and it shows how, when threatened by business partnerships, friendships can end and lead to lack of trust.

2. Catch Me if you Can:

movies for entrepreneurs
Photo Credit: Wikipedia

Catch Me If You Can (2002) is a biographical crime movie that details the life of former impostor, con man and check forger, Frank Abagnale who, between the age of 15-18 had successfully conned millions of dollars by impersonating an airline pilot (stealing over $2.8 million), a doctor, and a lawyer. He was so good the FBI began using him to catch other check forgers.

A year after running away from home following his parents’ divorce and his conning, he falls in love with Brenda while impersonating a doctor, asks for her father’s permission to marry her and eventually reveals the truth about himself. Unfortunately he is unable to live out his love story as Carl, an FBI bank fraud agent who has been investigating Frank shows up at his engagement party. He escapes to Europe two days later and continues forging checks all over western Europe. Carl later traces Frank to to France, where he is arrested by the French police.

Years later, he finds out of his father’s death upon his return home from prison, and after a series of events, he surrenders to the police and gets a prison sentence of 12 years (he spends less than 5 years), where Carl visits him. On one visitation, he identifies an evidence with Carl (a check) as being fake.

Carl then makes an offer to Frank where he has to live the rest of his life working under the FBI, in their bank fraud unit, which he accepts. In the end, Frank is seen to have been married for 26 years, with 3 sons. He also earns millions of dollars from catching money forgers, and remains friends with Carl.

This movie is for those who have no idea what they want to do in life, as well as those who think the only way to make money is through “quick money” or illegal means.

3. Fyre: 

movie for entrepreneurs
Photo Credit: imdb.com

Fyre (2019) is a documentary about con artist Billy McFarland and the disastrous Fyre Music Festival of 2017. It shows how the festival which had support from influencers and celebrities went from an exclusive event to a disaster that left people defrauded and also stranded on an island (The Bahamas) with almost no food, shelter, or a way home.

The bands said to perform, the stars meant to be present, the high class meals, exotic stay and everything promised were no where to be found. Everything turned out to be a lie as all the attendees of the festival saw were drenched hurricane tents, already made sandwiches, and no way off the island.

It showed how the festival was put together despite it being unable to happen in the slated months, and McFarland’s refusal to cancel it due to his inability to see that it was doomed to be a disaster from the start. In the end, McFarland was sentenced to six years in prison for fraud. 

This movie shows the end result  of “the blind leading the blind” into a picture of success that does not exist.

4. Lord of War:

movies for entrepreneurs
Photo Credit: Wikipedia

Lord of War (2005) is war-crime film that shows the life of an Ukraine immigrant, Yuri Orlov who decides his only way to success is through illegal gun trade, which he eventually turns into a billion-dollar industry. 

After witnessing the killing of two possible assassins by Russian mobster,Yuri is inspired to go into the arms trade in which he completes his first sale and then convinces his brother, Vitaly to become his partner. With time, he becomes successful, and his business comes to the notice of Interpol. At some point, Vitaly is shot and killed, which leads to Yuri getting disowned by his parents.

Irrespective of the bad side of his motives, Yuri’s ambition and ability to tolerate risk are some of the qualities entrepreneurs need in order to succeed. It also teaches entrepreneurs how to build customer loyalty, competitive strategy, problem solving skills, entrepreneurship skills, as well as negotiation techniques which can be used in the course of running a business.

More so, it also shows why most businesses fail through its display of supply-and-demand in this movie about success and money, by portraying how Yuri found a massive market, sourced products for the market, as well as sales and logistics in order for his business to grow.

5. Wall Street:

movies for entrepreneurs
Photo Credit: imdb.com

Wall Street (1987) portrays the bad effect of being pushed to your limit all in the pursuit for success. It tells the story of a young, ambitious stockbroker, Bud Fox who, adopting the “greed is good” slogan is caught in the economic turbulence of Wall Street as he is entangled in Gekko’s scrupulous insider trading ring.

Bud, through his businesses with Gekko becomes rich. He gathers inside information in order to make more money for him and Gekko; some of which attracts the attention of the Securities and Exchange Commission. When Carl, his father suffers a heart attack as a result of Gekko planning to sell Bluestar’s assets which will leave Carl and the entire Bluestar staff unemployed, Bud comes up with a plan to drive up Bluestar’s stock before manipulating it back down again.

He succeeds, but is arrested for insider trading. In the end, Bud sets Gekko up and takes the proof to the authorities.

Mirroring the capital market, this movie shows how easy it is to be carried away by the wealthy lifestyle when you give into ambition and greed. More so, it shows how greed can push susceptible, inexperienced entrepreneurs into making immoral decisions as a result of over ambition which prevents them from doing the right thing.

6. Rogue Trader:

movies for entrepreneurs
Photo Credit: imdb.com

Rogue Trader (1999) portrays the true life story of an employee of Barings Bank; an ambitious investment broker, Nick Leeson who singlehandedly bankrupted and brought down Barings, one of the most important banks in England. 

Leeson, is one of Barings’ key traders however, through an 88888 error account, he hides a huge loss when he gambles away Barings’ money. The loss amounts to over £800 million and he eventually escapes to Malaysia where he reads in the newspaper that Barings has gone bankrupt. He decides to return back, and is eventually arrested. In the end, he was sentenced to 6 years in prison for insider trading and fraud, where he is diagnosed with colon cancer.

It shows the evil effects of money to those who think having money or power will make them indispensable; as well as how money drives people into all sorts of raving behavior.

7. Twelve Angry Men:

movies for entrepreneurs
Photo Credit: imdb.com

Twelve Angry Men (1957) is a courtroom drama that shows the layers of insight on leadership.

It tells the story of of 12 juries (all men) who are forced to question their values as they determine either the conviction or acquittal of a defendant (an 18 year old male from the slum who is on trial for allegedly stabbing his father to death) on the basis of reasonable doubt, with the witnesses being a lady across the street and an old man. If found guilty, he is to be sentenced to death although on the basis of reasonable doubt, he is to be found “not guilty”.

All jurors vote “guilty” except Juror 8 on the basis of reasonable doubt. He convinces or rather explains the circumstances to the juror, all of whom change their verdict one by one to “not guilty”, except juror 3. In the end, he votes “not guilty” and the vote becomes unanimous.

This movie teaches you to evaluate your self-image from your observation of the  action and personality of the jurors.

8. Office Space:

movies for entrepreneurs
Photo Credit: imdb.com

Office Space (1999) is comedy that focuses on individuals who are fed up of their job by satirizing the everyday corporate work life a 1990s software company, addressing topics like work relationships and office politics. 

It looks at the lives of software company (Initech) workers who suffer under mismanagement; Peter Gibbons, a frustrated programmer who hates his job, Michael Bolton, Samir Nagheenanajar, a programmer who is annoyed that no one can pronounce his last name correctly, Milton Waddams, an ignored collator and Tom Smykowski, a sales engineer constantly worried about losing his job. 

Peter, after hearing and telling Michael and Samir that their jobs will be eliminated, all decide to infect Initech’s accounting system with a virus that diverts fractions of pennies into a bank account. A bug causes the virus to steal over $300,000 in a few days, and Peter decides to take full responsibility. He writes a confession and slips it, along with a traveler’s cheque for the stolen money under Lumbergh’s office door late at night.

In the end, Initech is set on fire. Milton finds the travelers cheque and is seen on a beach in Mexico (but he is still not happy), Peter finds a construction work which he enjoys doing, while Michael and Samir start working at Initech’s rival, Initrode.This movie will leave you thinking about career development, leadership and team building.

9. The Founder:

movies for entrepreneurs
Photo Credit: imdb.com

The Founder (2016) is a biographical film that tells the story of an unsuccessful salesman, Ray Kroc, who, with persistence and ambition turned the McDonald brothers’ innovative fast food eatery into a national success.

This inspirational movie portrays the true life story of Croc’s business failure and the creation of the McDonald’s fast-food restaurant chain.

While selling Prince Castle brand milkshake mixers, he encounters many badly run drive-in restaurants, till he learns of a drive-in (McDonald’s) that orders an unusually large number of milkshake mixers. He drives to California to see it, where he meets the two McDonald brothers, Maurice “Mac” and Richard “Dick” McDonald and learns about the origin of McDonald’s.

He then convinces the brothers who agree to a contract to allow him lead their franchise efforts. After some failed efforts, he tries a new strategy that works and begins representing himself as the founder of McDonald’s. He faces a lot of obstacles and financial challenges along the way, which he eventually overcomes. In the end, he later buys McDonald’s from the two brothers. 

Entrepreneurs can relate to Croc’s journey to success because despite failing severally in his ventures, he had an idea and pursued it with vigor thus, leading to his success.

10. Joy:

movies for entrepreneurs
Photo Credit: imdb.com

 

Joy (2015), is a movie about a female entrepreneur, Joy who became a self-made millionaire by creating her own business, a the Miracle Mop.

It tells the story of an airline booking agent and a single mother who despite struggling financially with a complicated family life overcame imaginable odds to become a successful businesswoman. She dealt with tragic events, betrayal from business partners, rejection and so on yet, she fought her way to success even when defeat seemed inevitable.

Mimi and Jackie encourages Joy to pursue her inventing ambitions, which she does. She designs and builds an innovative self-wringing app. A wealthy Italian widow, Trudy, decides to invest in Joy’s product and they arrange with a company to manufacture the mop’s parts at a lower price. She then meets QVC executive, Neil Walker who agrees to sell her mops on TV; but it fails when Walker wrongly demonstrates the product.

She ends up doing a second infomercial which becomes a success as the mop sells out, earning thousands of dollars. Her business later becomes financially jeopardized when Peggy pays the manufacturers excessive overcharges without Joy’s consent, and they, in turn refuse to give a refund.

Furthermore, due to a loophole in the contract, they fraudulently take Joy’s mop designs as their own, leaving her to file for bankruptcy. Through a threat of criminal charges after realizing she has been defrauded, the owner of the manufacturing company pays for damages, refunds the overcharges, and drops any claim of ownership of her mops.

She eventually becomes a successful, independent businesswoman who sponsors other inventors, and, she moves to HSN. This inspirational movie teaches you that perseverance triumphs over any other skill in business whilst providing the pros and cons of venturing into a business. 

11. The Pursuit of Happyness:  

movies for entrepreneurs
Photo Credit: imdb.com

The Pursuit of Happyness (2006) is a biographical film that tells the almost one year struggle of an homeless entrepreneur, Chris Gardner. This is one of the most inspirational and motivational movies about business success that you can watch.

Gardner, a homeless salesman, barely employed takes custody of his 5 year old son, Christopher Jr. He loses everything he has and is evicted from his apartments, so he and his son find themselves with no where to go. 

He takes an unpaid job as an intern stockbroker in addition to being a salesman. Linda, his wife travels to New York, leaving Christopher with Gardner. His account is seized for unpaid income taxes, he and Christopher are evicted and he is left with less than $21.

At one point, he and Christopher stay in a restroom at a BART station, while sometimes, they spend nights at a homeless shelter, and when he manages to acquire some cash, they stay at a hotel. Irrespective of his life challenges, he never mentions his circumstances to anyone, or even lend one of his bosses $5 for cab fare, as he cannot afford it. 

He eventually wins the full-time position as a stockbroker. In the end, he and Christopher, on their way back from Christopher’s daycare, walk down the street, as they joke with each other. The epilogue shows that he later went on to form his own multimillion-dollar brokerage firm.

Watching him overcome all the odds, will inspire you to chase your passion and sacrifice everything you have to achieve success. Like he says: “Don’t ever let someone tell you, you can’t do something. Not even me. You got a dream, you got to protect it. People can’t do something themselves, they want to tell you you can’t do it. You want something, go get it. Period. All right?” 

12. The Social Network:

movies for entrepreneurs
Photo Credit: imdb.com

The Social Network (2010), is a biographical movie that tells the story of the rise of Mark Zuckerberg and how he created Facebook while he was a student at Harvard. Click here to read about all about Mark Zuckerberg’s life-changing advice from his experience in creating Facebook.

In this movie, and from Mark’s life, seeing how regardless of what he was doing, he was primarily focused on his project at hand teaches entrepreneurs the importance of being focused on a set goal. It also teaches the importance of taking fast action and implementing your ideas the minute you have it as well as the importance of taking risks in order to win. 

10 Reasons Why The World Is A Global Village

We are in the 21st century and the world is already being recognized as a “global village”. The world is now almost connected by telecommunications as well as the internet/media; as everyone now has access to any information they want, they can learn anything, contact anyone, carry out business transactions, even build their very own business brand; and all from the comfort of their couch. Looking back at the olden age, all these privileges we enjoy were not available in the 1800s or early 1900s by our ancestors, so to say, as they lived in a time where everything was backwards and underdeveloped, Africa especially.

For your keen knowledge, the word “Global Village” was a phrase coined by Marshall McLuhan in 1964, which he used to describe how the world is connected as a result of modern communication; thus linking everyone in the world. The idea of the global village is that everyone, just like one extended central nervous system is connected by telecommunications, the media and the internet as a whole. Looking at how things are today, we can all testify that we can’t do without the internet or our gadgets (not even if we tried) because they’ve become an important part of our everyday lives; whether we’re working, reading/learning something new, disseminating or gathering information, or just for the fun of it.

Why then is the world a global village? Why didn’t we just remain in the olden era and live as our ancestors did? Well, the world became a global village because a lot of things needed to change, there was a need for development and a need to bridge the gap between people of the world. Here’s why the world decided to become globalized and what gaps needed to be bridged:

  1. Cultural Barrier: 

Before globalization, the internet and telecommunications, the biggest problem the world had were cultural differences and misinformation. Looking at how Joseph Conrad portrayed Africans in his novel “Heart of Darkness”, there was a misconception on his part due to lack of information as he saw Africans as barbaric, uncultured animals but, now, thanks to the internet, Africa is being seen as a vast cultural nation with talents, creativity, culture, beauty and so on.

CULTURE
Ethiopian cultural clothes

Living in the world as a global village, everyone can now learn a lot about different countries as well as their culture without having to travel there. For example, through the use of the media which connects everyone in the world, people have learnt about and even travelled to witness Calabar festival, Dubai shopping festival, Paris fashion week, Lagos Fashion and Design Week, as well as other events around the world thus, breaking the barrier of cultural misconception.

  1. Information:

Information wasn’t widely spread as it is now. Back then, it would take days or even weeks for information to be spread among states but now, thanks to globalization which first brought newspapers, radios, televisions and then the world wide web known as the Internet and social media, information can be spread across the world in a couple of minutes. We no longer miss anything (no need for newspapers either) and we’re constantly updated 24/7 about what’s happening on the other side of the world without being there and, we can easily share our views and opinions, all thanks to the media. Although television is still in use, our phones especially have become an easy means of having “information with you on the go” as you can check for anything online anytime and anywhere (explains why I’m always on my phone).

  1. Communication: 

Just like it was with information, it was also very difficult to communicate with one another in the olden era, especially with someone in a different country. Before the invention of the post office, you’d have to pay a visit to whoever you wanted to communicate with; so long as they were in the same town with you (thankfully that’s over) but now, the internet has practically changed the world and has impacted communication thus, enabling everyone to communicate easily regardless of the distance (you just have to pick up your phone and call or send a message to anyone anywhere in the world).

Globalization first brought to us phones and then the internet/social media which has made it easier to communicate with anyone anywhere in the world even without calling thus breaking the communication barrier (video calls have also made it easier for you to feel like you’re there with your loved one, it’s super exciting). Almost everyone in the world now has access to a gadget or the internet, which has become the main mode of communication.

  1. Trade:

Trade by barter was what existed back then but now, I certainly wouldn’t want to trade my shoe for a bag when I can buy the bag anywhere (I can have my cake and eat it). I also wouldn’t want to go to the market to buy something when I can easily order it online, from the comfort of my home, and have it brought to my doorstep. Globalization has changed the conventional ways of trading (buying and selling) and has transformed the physical market into an online market/ platform like Bellafricana, as more shoppers use the internet to buy goods daily and also, most offline markets are now taking their business to the internet as it is easier to reach a vast audience in a short while (the internet is everything!). Thus, increasing capital, and making trade between countries easier.

  1. Transportation and Travel:
TRAVEL
A view in the Chad desert.

Back then, the mode of transportation was either through walking, canoe, or the use of animals (before bicycles were invented of course), despite the distance. Thankfully, now, we no longer have to walk a long distance like the people of Israel did because transportation now connects us easily through fast and effective means of transportation. Globalization helped us conquer time and distance through the use of cars, trains and planes which runs on fuel/diesel rather than manpower. Now, you can easily travel anywhere around the world (you no longer have to walk thankfully) for any reason whatsoever without any hassle.

  1. Creative Awareness:
Nigerian Textile Industry rise, African Culture, Africa, fashion, fabrics, Tatase Lagos, Bellafricana
Ndop fabric used in an art and culture exhibition

Back then, though people were creative geniuses, they had no means of showcasing their talent. Thanks to globalization now, you can create an artwork or a piece of art, post it on the internet and have it seen by people around the world (even sell it) and, just about anyone can use and access the internet from any device. Africa for example, being a vast country full of people who are highly creative can now showcase their talents, indigenous arts and culture to people around the world.

  1. Job Opportunities:

I think we can all agree that it’s now easier to find a job online than it was years ago when you had to go around with your CV looking for job vacancies (it was really frustrating). Now, there are online sites you can search for job opportunities and easily send your CV without moving an inch. Not to mention that you can even start your own business online, promote it and make your own income. All these weren’t possible then but now, globalization has made life a bit easier as it opens our business market to a whole new world.

  1. Improve Standard of Living

Like I said earlier, globalization has made life a lot easier and has improved our standards of living as consumers now have more opportunities to pick quality items at the right place for the right price with no restrictions on the goods. Also, everything can be done from the comfort of our homes now without much stress, improving the standard of living for people across the world.

Standard of Living

 

  1. Togetherness:

Globalization has brought people of the world together even during trying times. The good side of globalization is that it has connected people such that we’re aware of the sufferings, attacks, war and bad things happening around the world such that we come together to fight for a good cause, lend a helping hand as well as spread peace and love to everyone affected. For example, during governmental oppression of the masses, protests are done on social media against the government to raise awareness and put an end to it.

  1. Modernity and Diversity:

Globalization has brought about modernization in countries like India, Nigeria, etc that were economically backwards and has also increased diversity in all fields, which has brought about different opinions as well as solutions to problems that weren’t seen.

A lot of barriers that hindered growth and development needed to be broken, which was what brought about globalization, turning the world into a global village connecting everyone around the world. Globalization broke the barrier of distance, communication, buying and selling, travelling, and so on, turning the world into a small, developed, modern village. As such, the world as a global village has successfully brought everyone around the world together irrespective of their race, gender or tribe.

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