Tips To Navigate Through Economic Downturn

Ecomonic Downturn

I want you to picture this: a storm raging on what was supposed to be a sunny day. You know the feeling, right? Suddenly, everything seems a bit uncertain.

So, what exactly is an economic downturn? It’s like when everything is going well, the economy looks stable. and everybody seems fine when suddenly, things start to slow down. Prices are increasing every day, people aren’t spending as much, businesses aren’t hiring, and before you know it, the whole economy seems to have a negative effect on people’s finances

Economic downturns can be tough. Jobs become harder to find, and prices go up. But here’s the thing: just like the seasons, economies have their ups and downs, and while economic downturns can be rough, they’re not the end of the world.

So that’s why I have come up with these tips that will help you navigate through these uncertain times, and definitely you would come out stronger.

Let’s dive into it.

1. Prioritize Essentials:

It’s easy to get overwhelmed with everything that’s going on, but now more than ever, it’s important to focus on the essentials. Identify the products or services that bring in the most profit for your business. Once you’ve identified them, double down. Allocate your resources; it can either be time, money, or manpower. Focus on these key areas.

But don’t stop there, there is somewhere else I want you to look at. Think efficiency. Now is the perfect time to streamline your operations, optimize processes. Look for ways to cut costs without sacrificing quality. Ensure that you’re focusing your time and energy where it matters most.

2. Get Creative:

There is a saying, “When the going gets tough, the tough get creative,” and that’s never been more true than it is now. In this uncertain time, one of the characteristics of successful business owners is that they can adapt and innovate.

I want you to think outside the box and explore new ways to generate revenue. Also, keep an eye on market demand and look for innovative ways to meet those needs.

3. Get Closer to Your Customers:

Your customers are so important right now, they are the lifeblood of your business, Now is the time to strengthen those relationships with them. Reach out to them, listen to their needs, and find innovative ways to meet their needs.

You can also try providing personalized support, showing your customers that you’re there for them can go a long way towards building loyalty and trust. And I can tell you that this will pay off in the long run.

4. Be Flexible to Change:

Change can be scary, but do you know it can also be an opportunity for growth? Also, don’t be afraid to pivot your business strategy if you need to. What worked yesterday might not work today, so please stay open-minded and be willing to adapt, embrace change, and remain flexible.

Do you know what will happen in the long run when you do this? You’ll be better equipped to weather any storm that comes your way. I’m telling you exactly what will happen to you.

 

So, if you’re feeling a bit anxious about the economic downturn, I get it. But also remember, storms don’t last forever, and neither do economic downturns. Hang in there, keep your chin up, and before you know it, the sun will be shining again.

Bellafricana Summer Pop-up London

bellafricana summer pop-up london

The second edition of the Bellafricana Summer Pop-up London is finally here. Who is excited?

After several years of fostering connections and promoting African craftsmanship & creativity in Nigeria & Africa as a whole, Bellafricana is yet again ready to captivate the hearts of Londoners with an extraordinary showcase of talent and creativity.

The Summer Pop-Up Event will take place over seven exciting days, tentatively from Thursday, the 4th of July to Wednesday the 10th of July, at a prime location in London 14 Percy Street, London. W1T 1DR (near Oxford Street, off Tottenham Court Road). This event will bring together a curated selection of the finest African brands, offering a captivating array of handcrafted products across various categories, including fashion, accessories, home decor, beauty, and more.

After successfully hosting one of the biggest summer pop-up London last year with people traveling from different locations to have a feel of African’s culture and creativity, we had over 21000 shoppers and £67,800 sales made with just 20+ vendors. It was really absolutely amazing. Also, with a proven track record of hosting various major pop-up events in Nigeria, Bellafricana has gained a reputation for curating exceptional collections that embody the spirit of Africa. This year’s Summer Pop-Up Event in London promises to be a celebration of African culture, craftsmanship, and entrepreneurial spirit.

Attendees will have the unique opportunity to immerse themselves in the vibrancy of African creativity. From intricately woven textiles, accessories to bold and contemporary designs, each product tells a story and reflects the rich heritage and diversity of the African continent. Engage with passionate creators, hear the inspiration behind their works, and discover the remarkable talents that Bellafricana’s community represents.

“Our vision at Bellafricana is to showcase the beauty and innovation that Africa possesses,” says Bukky Asehinde, Founder and CEO of Bellafricana. “We are very glad to host the 2nd edition of the Summer Pop-Up London, a city renowned for its love of creativity and diverse cultural experiences. Our aim is to bridge the gap between African creatives and the global market, while offering Londoners a unique and authentic shopping experience.”

For more information about Bellafricana and the Summer Pop-Up London, and for partnerships or sponsorship email [[email protected]].

Images from previous Bellafricana Summer Pop-up London

Bellafricana Summer Pop-Up London Bellafricana Summer Pop-Up London Bellafricana Summer Pop-Up London Bellafricana Summer Pop-Up London Bellafricana Summer Pop-Up London Bellafricana Summer Pop-Up London Bellafricana Summer Pop-Up London Bellafricana Summer Pop-Up London Bellafricana Summer Pop-Up London

Skills Every Creative Entrepreneur Should Have

Skilll for Creatives Entrepreneur

Being a creative entrepreneur is like embarking on an adventure filled with challenges and triumphs. To succeed on this journey, you’ll need a unique set of qualities and abilities. Let’s explore some essential skills every creative entrepreneur should have that can help you navigate the exciting world of creative entrepreneurship.

Skills for Creative Entrepreneur

1. Embrace Taking Risks:

Creative entrepreneurship is all about taking chances and exploring new opportunities. Don’t be afraid to step out of your comfort zone and try new things. Taking risks can lead to exciting discoveries and unexpected successes along the way.

2. Build Strong Connections:

Connections are key in the creative industry. Cultivate your networking skills by meeting new people, joining communities, and forming meaningful relationships. You never know where a connection might lead you or what valuable insights you might gain from others.

3. Understand Your Finances:

Money matters can be intimidating, but it’s crucial to have a basic understanding of your finances. Learn how to budget, track your expenses, and manage cash flow effectively. Being financially savvy will help you make smarter decisions and keep your creative business on solid ground.

4. Stay Flexible and Resilient:

The creative world is ever-changing, so it’s essential to adapt and bounce back from setbacks. Stay flexible in your approach, learn from your mistakes, and keep pushing forward. Remember, every challenge is an opportunity for growth.

5. Be Creative:

Your creativity is your greatest asset as a creative entrepreneur. Nurture it by exploring new ideas, experimenting with different techniques, and staying open to inspiration from the world around you. Your unique perspective is what sets you apart from the crowd.

6. Communicate Effectively:

Clear communication is essential for building relationships and getting your message across. Practice active listening, express yourself clearly, and be receptive to feedback. Good communication skills will help you connect with clients, collaborators, and audiences more effectively.

7. Manage Your Time Wisely:

Time is precious when you’re juggling multiple projects and deadlines. Learn how to prioritize tasks, set realistic goals, and organize your schedule efficiently. By managing your time wisely, you’ll be able to stay focused and productive, even when things get busy.

8. Never Give Up:

Building a creative business takes perseverance and determination. Stay motivated, stay positive, and keep pushing forward, even when the going gets tough. Remember, every setback is a chance to learn and grow stronger.

Conclusion:

As I conclude about the must-haves for every creative entrepreneur, remember this: it’s not just about being talented, but also about having the right attitude and skills. By being open to taking risks, making friends in your field, understanding money basics, staying flexible, being creative, communicating well, managing your time wisely, and never giving up, you’ll be setting yourself up for success. So, keep believing in yourself, keep learning, and keep going after your dreams. You’ve got this!

Google SEO Course With Bukky Asehinde

Google SEO

Getting noticed online might feel like a challenge, but The Invisible To Page One Google SEO Course with Bukky Asehinde is here to make it easier. In this blog post, we’ll explore how this course helps people and businesses step into the spotlight on the first page of Google search results.

Google SEO

Finding Your Way Online:

Navigating the internet can be confusing, especially if you’re invisible to Google search engines. The Invisible To Page One Google SEO Course will be your guide, showing you the ropes of SEO (Search Engine Optimization) and how to get noticed.

Understanding SEO:

SEO might sound like a techy term, but this course breaks it down. You’ll learn the secrets of SEO and gain practical skills to boost your online content and climb up the Google search engine ladder.

Creating Content that Works:

Content is crucial, but not all content is created equal. The course teaches you effective content strategies, so you can create engaging, relevant, and search-friendly content that speaks to your audience.

Mastering Keywords:

Keywords are like the secret codes for Google search engines. The course teaches you how to find and use keywords effectively, making sure your content matches what people are looking for.

Understanding Analytics:

Success is measurable, and the course emphasizes the importance of analytics. You’ll learn how to read data, track your progress, and make smart decisions to keep improving.

Community and Friendship:

   It’s more fun to share the journey. The Page One Course creates a community where you can connect, share your experiences, and learn from others who’ve faced similar challenges.

Setting You Up for Future Success:

   This course isn’t just about today; it’s an investment in your future online success. By giving you the skills to navigate the digital world, The Invisible To Page One (IPO) Google SEO Course empowers you to stay visible and relevant in the years to come.

Google SEO

Going from invisible to the first page of Google search results is a big deal. The Invisible To Page (IPO) One Google SEO Course is like a friendly guide, helping individuals and businesses not just be online but stand out in the vast digital world. And also become top and trusted in your industry.

A Letter of Encouragement To A “Dear Entrepreneur”

A letter of encouragement

I know, my dear entrepreneur, that sometimes the beginning of the year can stir a mix of emotions, including anxiety and fear.

I want you to know that you’re not alone in feeling this way. I’ve been there, standing at the intersection of aspirations and uncertainties. Two years ago, I, too, faced a crossroads that nearly led me to give up on my business. But here’s what pulled me through, and I believe it can be a guiding light for you as well. And that is why I decided to come up with A letter of encouragement to a “dear entrepreneur.”

1. Show Yourself Compassion:

In the pursuit of ambitious goals, we often forget the importance of self-compassion. It’s okay not to have everything figured out. Be gentle with yourself, change your perspective, celebrate your victories, and embrace the learning curves.

A Letter of Encouragement
2. Prayer and Divine Guidance:

Lean into your faith and seek guidance from God. Personally, prayer became an anchor during uncertain times. Trust in the divine plan for your life, and let it guide you through the uncharted waters.

Enter the year knowing that “God has worked all things for your good” not that He is still in the process of working it out!

Meaning: It’s not going to happen in your future, it is already DONE!

So renew your mindset to this FACT and OPEN your eyes to the opportunities around you.

A Letter of Encouragement

3. Show Up, Despite the Feelings:

There’s tremendous power in showing up, especially when the weight of anxiety tries to hold you back. Sometimes, the simple act of putting one foot in front of the other opens up new possibilities. Remember, courage is not the absence of fear but the triumph over it.

A Letter of Encouragement

4. Stop Overthinking:

Overthinking is a silent thief of joy and progress. Break free from the shackles of overanalysis. Trust your instincts, make decisions with the information at hand, and allow room for spontaneity and creativity.

My dear entrepreneur, remember this; you possess a resilience that has carried you through challenges before, and it will continue to do so. The canvas of a new year is blank, awaiting the strokes of your creativity and the colors of your determination.

I encourage you to carry these lessons with you. Be kind to yourself, seek guidance, show up bravely, and release the burden of overthinking. Remember, you have the strength within you to turn the uncertainties of the future into opportunities for growth.

May this year be a canvas painted with success, joy, and fulfillment.

With unwavering support and belief in your journey,

Ps: click here to listen to this message from me

Rooting for you always,

Bukky Asehinde (aka Creatives Mother Hen),

Founder at Bellafricana.

Bellafricana’s End of Year Round Up

Year end round up

Reflecting on the past 12 months, our 2023 end of year round up is a journey through the highs, the lessons, and the growth. Join us as we revisit milestones, celebrate achievements, and look forward to what this year holds. It’s a moment to appreciate the collective journey and the stories that have shaped our year.

We kick off this with a Letter from our founder Mrs Bukky Asehinde, to you;

As we bid farewell to 2023, I find myself reflecting on a chapter that almost didn’t happen – a chapter I was almost ready to close. I sat on my laptop about the same time last year ready to inform you that Bellafricana was shutting down!

I share this not just as a founder but as a companion on this winding entrepreneurial road.

Exactly a year ago, at the verge of giving up, I faced the daunting prospect of letting go of Bellafricana. Relocating to the UK with my young family added to the weight of uncertainty.

If you’re a dream carrier who recently relocated, the struggle might hit close to home! Balancing the need for a stable income against the pursuit of your entrepreneurial dreams can be a real challenge.

In pursuit of what seemed like a promising detour – 7 months of searching for a job, finally getting a new job as a Community and Marketing Manager – I walked away after just one month. Little did I know that this detour was a divine setup for a remarkable comeback.

At this juncture, I realised my passion for realising the Bellafricana dream had transformed into an unyielding obsession to achieve it.

This year, I dared myself to dream again: Have a look at the milestones summary –

  1. Re-Opened the Bellafricana tech-enabled community FREE in March 2023, a home for more creative entrepreneurs.
  2. Launched Bellafricana Pop-up Store in Nigeria in April 2023.
  3. Introduced Bellafricana Travels in April/May 2023.
  4. Launched Bellafricana UK with a pop-up event on London’s Oxford Street in July/August 2023.
  5. Introduced my first official course, the Invisible to Page One Google SEO Course in November 2023.
  6. Embarked on one-on-one business coaching sessions, charging at least £100 an hour, in November 2023.

I give all the glory to God for turning my test into a testimony. He has a way of working it all out for our good.

Why am I sharing this? Because I know the weight of uncertainty, the frustration of unmet expectations, and the contemplation of letting go. If you’re at that crossroad, let me be the voice that says, “Your detour might just be a setup for a remarkable comeback.”

Hold on, dear entrepreneur. Trust the process, the detours and the unique journey that is yours. It’s not always about the speed but the direction.

May your year close with hope, renewed courage, and the unwavering belief that, indeed, the best is yet to come.

Rooting for your journey,

Bukky Asehinde (Founder, Bellafricana).

 

January 2023

We started the year 2023 with our members meet-up. We are always keen on having our members start the year on a high note and the meet-up is put in place to have them come together to network, collaborate, and set goals together.

By now you should know that Bellafricana isn’t just a community that helps creative business owners grow, we are a family.

The wellbeing of our members is as important to us just like the growth of their businesses and we are so glad that our members are always able to draw strength from one another to keep going.

Year end round-up

 

 

February 2023

In February, our founder, Bukky Asehinde visited the Pure London Fashion Week in Olympia London (an event that brings together the brightest minds in the fashion and lifestyle industry twice a year) together with some Bellafricana members and used it as an opportunity to collect buyers & key supplier’s contacts for members

Year round up

March 2023

We kicked off March with an extraordinary news that our dynamic CEO, Bukky Asehinde, has not only caught the spotlight but has soared onto the esteemed African Founders list of 100 Most Inspirational Female Founders in Africa.

Bukky Asehinde’s journey has been a testament to resilience, innovation, and a commitment to excellence. Being recognized among the most inspirational female founders is not just an accolade, it’s a celebration of her relentless pursuit of excellence.

Year Round up

 

In a bid to deepen our commitment to the African Creative community, we opened up our doors to even more creative entrepreneurs to come into the Bellafricana family for FREE.

We did this to allow us serve more people, grow the community, and provide the support and resources creative entrepreneurs need to succeed. In just days of opening, we recorded over 2000 more members join the community.

Year Round up

 

Bellafricana got attention through various press releases, shining a spotlight on our unwavering commitment to supporting creative entrepreneurs.

The press release is a testament to Bellafricana’s dedication for its pivotal role in championing the cause of creative entrepreneurs. It emphasised our tireless efforts in creating a nurturing ecosystem that empowers and uplifts creatives entrepreneurs.

Year Round up

 

We hosted impactful webinars, with remarkable entrepreneur who graciously shared their journey through the world of creativity and business.

They took us on a journey from the inception of their creative venture to the strategies they employed in overcoming challenges. Their story resonated deeply, providing a firsthand account of the highs and lows of the entrepreneurial journey.

The impact was profound. demonstrating the power of determination, innovation, and passion within the creative business landscape.

If you would like to get some of the recap, click here

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We understand how every creative business owner with amazing products constantly ponders on how to increase sales and that was why we had a webinar with the founder of Naijasalesmaker on “how to sell out your creative product and increase your sales in 30 days”.

 

The best strategies to increase sales were taught, and the impact on community members was very profound.

Year round up

 

March left us on a sad note with a heavy heart as we bid farewell to a beloved founding member of our community, Ghaneeyah Sulaima-Olokodana.

Year round up

 

April 2023

In April, we launched Bellafricana Travels, we wanted to encourage as many entrepreneurs as possible to explore the world and see the endless possibilities outside their Country of Residence.

Our first destination on the map? The vibrant city of Kigali.

Year round up

 

Our first journey to Kigali was nothing short of spectacular, with 18 travellers from Nigeria (60% first-time travellers).

We were greeted like kings and queens in Kigali, where we reveled in the joy, beauty, and positive energy.

For us, this journey was very important. From the amazing sights of Kigali to the intriguing encounters. Click here to see the throwback.

We’re already thinking ahead to the next trip while we reflect on this amazing one.

Stay tuned for additional updates on travel in 2024.

Year round up

 

In the continued spirit of empowering our creative community, we hosted another impactful webinar, this time featuring the founder of Happy Coffee International, this visionary entrepreneur generously shared her journey. From ideas to the strategic moves that propelled her venture to where it is today.

Year round up

 

We had an online fashion workshop and it was all about the theme “Business of Fashion. We learned how to rock the fashion world without breaking a sweat. CEO Bluvelvet Consulting shared smart tips on selling clothes online, how to get noticed, and the secret sauce to make your fashion business shine.

We also learned quick tricks for online success and simple strategies for making your fashion dreams come true.

Year round up

 

Bellafricana Marketplace pop-up store in Victoria Island (within the Good Beach) officially launched for small creative brands to showcase their products. Making it easier for them to be able to sell to a wider audience.

Year round up

 

We gathered for an unforgettable Easter meetup at the good beach, and oh, what a day it was.

We had a blast at the good beach! From beach games to chilling under the sun, it was all about fun, play, and pure relaxation.

It was really an unforgettable moment.

Year round up

 

We set off on a creative trip together for 7days. Creative brands jumped at the chance to showcase their amazing works, build new relationships with customers, and increase visibility and sales during our 7-Day Creative Challenge.

We had over 250 creative brands, who were part of the creative challenge.

Year round up

 

May 2023

We had a family virtual chat, which gave us a great chance to be together, connect, and work together on a range of subjects that are important to all of us.

The goal of the virtual conversation was to establish a welcoming environment where we could exchange thoughts, perceptions, and firsthand knowledge, all while strengthening our community of like-minded people.

Year round up

 

The monthly virtual expert drop-in session was created specifically to help our creative community get in touch with seasoned pros and advance their artistic endeavors.

Year round up

 

June 2023

Our Father’s Day pop-up event in the Bellafricana Market Popup store was fantastic! It was all about creating a unique and unforgettable Father’s Day experience.

Year round up

 

We organized an exclusive course titled “Dollars and Designs,” which focused on creating a strong financial plan for your creative enterprise.

The program focused on the specifics of funding creative endeavors and was led by the founder Kobaaccountant, who is a seasoned financial expert.

Dollars and Designs go hand in hand in the creative industry. The purpose of this class was to equip you with the financial knowledge necessary to fuel the growth of your creative enterprise.

Year round up

 

Imagine spending time online with seasoned creative entrepreneurs who have overcome obstacles, broken through barriers, and successfully monetized their creative visions. That’s exactly what happened during our virtual events.

Our guests talked about how they achieved success in the creative industry. It was an incredibly entertaining and enlightening conversation. We discussed business, creativity, and the keys to overcoming adversity and succeeding in life.

Year round up Year round up Year round up

 

We launched a masterclass together with Princess Adeyinka Tekenah, founder of Happy Coffee International on Grant funding for Creative Entrepreneurs who are searching for the basic key to unlock financial support for their business.

Year round up

 

In May, we launched our monthly expert drop-in sessions, exclusively for members of our fantastic creative community. This was an opportunity to network with industry experts and advance their artistic endeavors.

Not one, not two, but four experts were on call in June! They were all ready to answer any of your urgent queries on grant funding, branding, PR, accounting, sales, and marketing.

Year round up

 

July 2023

The power of a determined mind is this tremendous force that can propel you past obstacles and lead to amazing accomplishments.

We held a revolutionary webinar titled “Imposter Syndrome: Overcoming Fear of the Numbers in Your Business”. It was an incredible session designed to help them overcome those obstacles and acquire the financial self-assurance required to succeed in business.

Year round up

 

We had yet another fantastic Instagram Live session! We had the privilege of speaking with three amazing creative entrepreneurs, and I can tell you that they gave some really insightful information about their backgrounds and experiences.

These tales serve as fuel for your own adventures, regardless of where you are in your creative journey. Learning from people who have been there, and done that, has a certain enchantment.

Year round up

 

We were overjoyed that Her Network honored our CEO, Bukky Asehinde, for her exceptional accomplishments and services.

Her Network is a platform that champions and celebrates the achievements of women across various sectors, shining a spotlight on those who are making a difference.

According to their statement, “In the bustling world of small creative businesses, there is one name that stands out as a beacon of hope and support: Bukky Asehinde.

With a passion for uplifting and enabling creative entrepreneurs, Bukky has become a renowned champion and ambassador for small creative business owners around the world.”

We are incredibly happy for the CEO’s well-earned accolades. Our staff and the entire creative community are continually inspired by her dedication and vision.

Year round up

 

We understand that, particularly if you’re choosing to keep things quiet, it’s easy to feel a little alone despite being a part of a community.

Our meet-up in Lagos mainland was more than simply an occasion; it provided an opportunity for community members who had never before interacted to become friends. Envision the delight of finally putting names to faces, the relationships, the ease, and the laughter.

Year round up

 

Our founder got featured in her first International Podcast on Third Culture Africans. Click here to listen…

Year round up

 

Bellafricana officially launched and registered in the UK. We held one of London’s biggest pop-up events in Oxford Street, and it was a huge success. With a record of 21,000+ shoppers over the 7-day pop-up event.  It was a celebration of culture, creativity, and community rather than just a spectacle.

But there’s still more! We provided the entertainment with activities that made everyone laugh, a karaoke session, and, of course, a mouthwatering spread of food that satiated every appetite.

Year round up

 

August 2023

Our CEO discussed how businesses may thrive by prioritizing community in a critical talk with Founders Institute.

Consider a discussion where the topic of the importance of community to startup success was raised. Our CEO gave tips, tactics, and experiences on how to take a community-first stance.

Talking with Founders Institute gave her a chance to add to a larger discussion about building community, connection, and cooperation within the startup ecosystem.

Year round up

 

September 2023

Bukky shared how she pulled off a successful pop-up London event on Oxford Street to community members as a means of encouraging them to DARE-to-dream-BIGGER.

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We hosted a mindset webinar together with a mind hack coach who shared about the mind, money, and business.

Year round up

 

We released free ebooks on getting funding for African Creative Startups and on how to boost sales to further enable our community members. See them here…

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All work and no play, they say?…

We hosted a virtual movie night with Bellafricana members so they could chill, relax, and take a break from running a business.

Year round up

 

October 2023

In October, we teamed up with the team at Waffles AI to host a webinar called “From Chat to Check out: Mastering eCommerce Growth with Whatsapp’. A workshop to help them understand how to sell more online via WhatsApp.

Year round up

 

Bellafricana showcased and promoted some black artists, creatives, designers, and entrepreneurs within the community across our various marketing platforms. This gave us an opportunity to not just celebrate and encourage them but to also have other members be inspired by their creativity.

Year round up

 

November 2023

Bukky Asehinde launched a Google SEO Course Program focused on showing creative entrepreneurs with handmade products how to rank on the first page of Google so they get found (online) globally and be in the top 10 in their industry without bothering about social media algorithms.

26 founding members got the opportunity to learn and join the Invisible to Page One Google SEO Course Program.

Can’t wait to join the next Cohort? Click here…

Year round up

 

December 2023

December started on a high note. Talk about ending the year with gratitude. Bellafricana was honored as one of the top 100 fastest-growing SMEs in Nigeria for 2023 by Business Day.

This award was a celebration of every creative in Bellafricana, every entrepreneur, every customer, and every partner who has been a part of our journey.

Year round up

 

As a norm in the Bellafricana Community, we like to end the year with some warmth and extend an act of kindness amongst our members. We re-introduced the December Gift Exchange, where members of our community pick their fellow members to gift them as a way to appreciate and encourage them for the year ahead.

This always has a huge impact on our members…

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The year is definitely one we would never forget.

Thank you for staying with us throughout the year and being a part of the Bellafricana journey.

Let’s countdown to the year 2025 (Happy New Year in advance). I can’t wait to send you letters.

Oh yes! Before I leave, here are 4 major focus for our first quarter of 2024:

1. Bellafricana eCommerce in the UK is coming…

2. Bellafricana storage and fulfillment solution for creative business owners who are ready to expand in the UK and global markets.

3. Invisible to Page One Google SEO Course Cohort 2 is coming..

4. The Bellafrica Pop-up London 2024 is coming..

Excited? We are too..

Thank you for reading.

The Evolution, An Exhibition Of African Lusture

the evolution

Jopee Dairo, the creative force behind THE EVOLUTION, is on a mission to bring change and shed light on the rich artistic heritage of the African people. This event is more than just an exhibition; it’s a platform that showcases the evolution of African art and culture.

Jopee Dairo is not just a visual artist but a storyteller, using various digital and mixed media forms to narrate tales from the African perspective. His inspiration is rooted in the greatness of the Black race and the untold stories that lie beneath the surface.

At THE EVOLUTION event, attendees can expect a captivating experience filled with intriguing, educational, and fascinating works of art. These pieces are not merely for purchase but also forging connections and rekindling memories of the goodness that has been lost and the promising future that lies ahead. Click here to register.

Here is an interview session with Jopee Dairo.

ABOUT JOPEE DAIRO

1. What inspired you to become a digital artist?

Ans: Firstly, My name is Gbemisola Joseph Dairo popularly known as Jopee Dairo; I am a Visual Artist with a uniqueness in telling stories from the African perspective using all forms of Digital and Mixed Media. I was inspired by the greatness of the Black race and the untold stories that lie beneath.

2. Can you describe your artistic style and how it has evolved over the years?

Ans: I am a mixed media artist who paints ideas to life with the digital use of African fabric patterns such as Kente, Adinkra, and Ankara. Over the years my Art has moved from mere creation of Artworks using black photography to telling untold stories about the greatness of motherland Africa.

3. What themes or concepts do you explore in your digital art?

Ans: Societal values, history, and change.

4. Are there any artists or influencers who have had a significant impact on your work?

Ans: Yes. These are the likes of Bisa Butler, Mayowa Lawal, and Mayowa Alabi.

5. How do you incorporate African culture and heritage into your digital art?

Ans: Africa is Art and Art is Africa. Photography has been my greatest tool as it gives me the limitless freedom I need to create compelling stories with my Art.

6. Can you share your creative process from idea to finished artwork?

Ans: From the point of conception, I do rough sketches on paper, do research, and prepare my storyboard, and then I relate with my photographer based on the concept. Once we come to terms, we get model(s) who we share the idea with and once that works, we proceed to shoot photography. The last part is when I get to do my digital edit, print, and put off for sale.

7. What challenges have you faced as a digital artist, and how did you overcome them?

Ans: One of the major challenges is finding inspiration not just to create but to continue. Other challenges are in the areas of affording gadgets, power supply, and understanding the markets.

I have found comfort in sharing my challenges with established artists or models whom I look up to in the business of Arts and Creativity. A problem shared is half solved, right? I am not there yet, but I am overcoming my challenges gradually.

8. What achievements or milestones in your career are you most proud of?

Ans: Having my work nominated for best documentary at the African Magic Viewer’s Choice Awards (AMVCA) 2023, featuring on a project with Ghana’s renowned Glenn Samm, and partnering at the BellAfricana UK Summer Pop-up 2023. I am quite proud of being the only Nigerian in my category and being one of the very few Nigerians to be nominated for the Accra Music and Arts Award 2023.

9. Do you have a favorite piece of artwork that holds special meaning to you?

Ans: Yes I do, and that will be “Wails of a Mother”, a project I did in collaboration with Ghana’s Journalist and Model coach; Titus Dhoku.

10. How can art enthusiasts and collectors connect with you and acquire your digital art pieces?

Ans: I can connect with you on my social media platforms at iamjopeedairo.

ABOUT THE EVOLUTION

1. What inspired you to organize THE EVOLUTION, and what is its overarching mission?

Ans: Change. The mission is to showcase the rich artistic heritage of the African people and how we have evolved.

2. Can you provide an overview of what attendees can expect at the event?

Ans: Everyone should come to the Evolution expecting to see intriguing, educating, and fascinating works of art. These are Arts that they are not just compelled to buy but connect with and spur memories of goodness that have been lost and the better end that fast approaches.

3. How did you select the participating artists and their collections for the exhibition?

Ans: The participating artists are those who have been found with a like mind backed with some indigenous taste in Arts, even in the uniqueness of their styles.

4. What role do you believe events like THE EVOLUTION play in promoting African art and creativity?

Ans: Events like this are pivotal to spreading the awareness of African culture and the dignity that comes with it.

5. Can you share any highlight or unique features of THE EVOLUTION that make it a must-attend event?

Ans: This event is the first of its kind on the mainland of Lagos, Nigeria with international attention in Europe and about five (5) other African countries. The event sets a new standard for artists, photographers, and stakeholders in the creative space in Africa and the diaspora.

6. Are there specific goals or messages you aim to convey through this event?

Ans: Yes there are. Change, standard, freedom, and the endless possibilities that avail for the black race irrespective of the misconceptions of the past or the present are key ideas we aim to preach.

7. How can businesses and organizations benefit from attending THE EVOLUTION?

Ans: We have sponsorships, partnerships, and vendor opportunities for brands and businesses that we will in turn showcase to our audience.

8. Are there any notable speakers or workshops planned during the event?

Ans: No, it’s not an event for workshops, however, there will be lots to learn as exhibitors and brands engage the audience.

9. What steps have you taken to ensure a memorable and immersive experience for the attendees?

Ans: We’ve got a conducive location in the heart of Lagos, music that resonates with the theme of the event, and maximum security.

11. How do you envision the future of THE EVOLUTION and its impact on the creative community?

Ans: The Evolution is a concept that will shift paradigms and change the narratives of the Arts and creative space in Africa.

12. How can individuals interested in attending or supporting the event get involved or obtain tickets?

Ans: All information needed regarding this will be made available on our Instagram page @iamjopeedairo including attendants’ forms as it is a free-to-attend but registration-compulsive event.

Jopee Dairo’s artistic style is a blend of mixed media, where he brings ideas to life using digital techniques and incorporates African fabric patterns such as Kente, Adinkra, and Ankara. His artistic journey has evolved from creating art using black photography to delving deeper into the untold stories that celebrate the greatness of Africa, the motherland. Through his work, he aims to not only create art but also to convey the narratives and histories that often go unheard. This event promises to be very interesting and specifically to help creative brands. Click here to register.

 

Unleashing African Creativity: The Best Finds on Bellafricana Marketplace

Jurinest necklace on bellafricana marketplace

Africa is a continent brimming with diverse cultures, rich traditions, and a vibrant artistic heritage. From intricate handwoven textiles to beautifully carved wooden sculptures, African creativity knows no bounds. In this blog post, we invite you to embark on a journey of discovery as we explore the best finds on Bellafricana Marketplace, a treasure trove of African craftsmanship.

    1. Handcrafted Jewelry:

Adorn Yourself with African Elegance Discover the allure of African-inspired jewelry, meticulously handcrafted by skilled artisans. From beaded necklaces to statement earrings, each piece tells a unique story and adds a touch of cultural sophistication to any ensemble. Accessories are like vitamins to fashion – you can’t have too many, there is always room for enough. Each with different fiitings, patterns, colours and stones, Jurinest has put in too much into bring light and beauty to accessory, you don’t need a knight in shining armor when you have your statement accessory.

Jurinest necklace on bellafricana marketplace

 

     2. Home Decor Delights:

Transform Your Space with African Flair Bring the spirit of Africa into your home with stunning home decor items. From vibrant Ankara-printed cushions to intricately designed African string arts using nails and strings, these pieces not only beautify your living space but also serve as a testament to the continent’s rich heritage. Products used for this wonderful piece are lcally made, this showcases the uniqueness of African culture and the beauty it beholds. This art is particularly made by Artini.

 

Wall String Art
      3. Fashion Items:

African-Inspired Apparel for Every Style Experience the fusion of tradition and contemporary fashion with African-inspired apparel. Bellafricana Marketplace offers a diverse range of clothing items, from colorful dashikis to elegant Ankara dresses, allowing you to express your individuality through vibrant African prints. This Afrilush Adire bubu gown is a captivating blend of Nigerian cultural heritage and modern fashion sensibilities. Rooted in the age-old art of Adire textile dyeing, this unique gown showcases the beauty of traditional Nigerian craftsmanship while embracing contemporary design elements. Perfect for hangouts, events and any formal occasion.

Adire Bubu Gown

      4. Natural Beauty:

Harnessing the Power of African Skincare Explore the world of African beauty rituals with natural skincare products. From shea butter-infused body lotions to exfoliating soap, cream and serums. These products are crafted with love and harness the nourishing properties of indigenous African ingredients to rejuvenate and pamper your skin. All skincare products in the bellafricana marketplace has been tested and trusted and the results are amazing.

Dara Body Butter

    5. Afrocentric Art:

Elevate Your Walls with African Masterpieces Discover the work of talented African artists and adorn your walls with breathtaking paintings and art prints. From contemporary abstract pieces to traditional African art forms, each creation is a visual celebration of Africa’s rich artistic heritage.

Ronke Scott Gallery Artworks MINIATURES sold on Bellafricana Marketplace

       Conclusion:

Bellafricana Marketplace is a gateway to African creativity, offering a curated collection of exquisite products that embody the essence of the continent. By supporting local African creatives and entrepreneurs, you not only bring a touch of Africa into your life but also contribute to the preservation and celebration of African heritage. Unleash your creativity, embrace African craftsmanship, and let Bellafricana marketplace be your guide to the best finds that the continent has to offer.

Bellafricana Brings African Creativity to Oxford Street, London with a Spectacular Summer Pop-Up Event

bellafricana summer pop up UK

Bellafricana, the renowned tech-enabled community organization that celebrates and enables creative entrepreneurs, is thrilled to announce its highly anticipated Summer Pop-Up Event in Oxford Street, London.

After seven successful years of fostering connections and promoting African craftsmanship in Nigeria, Bellafricana is now ready to captivate the hearts of Londoners with an extraordinary showcase of African talent and their creativity to promote non-oil export in Africa.

The Summer Pop-Up London Event will take place over seven exciting days, from Monday, the 31st of July to Sunday, the 6th of August, at a prime location in London, Oxford Street, Central London (Europe’s busiest shopping street). This exclusive event will bring together a curated selection of the finest African brands, offering a captivating array of handcrafted products across various categories, including fashion, accessories, home decor, beauty, and more.

With a proven track record of hosting six major pop-up events in Nigeria, Bellafricana has gained a reputation for curating exceptional collections that embody the spirit of Africa. This Summer Pop-Up Event in London promises to be a celebration of African culture, craftsmanship, and entrepreneurial spirit.

Attendees will have the unique opportunity to immerse themselves in the vibrancy of African creativity. From intricately woven textiles to bold and contemporary designs, each product tells a story and reflects the rich heritage and diversity of the African continent. Engage with passionate creators, hear the inspiration behind their works, and discover the remarkable talents that Bellafricana’s community represents.

“Our vision at Bellafricana is to showcase the beauty and innovation that Africa possesses,” says Bukky Asehinde, Founder and CEO of Bellafricana, a Nigerian zero oil export Ambassador. “We are thrilled to bring our Summer Pop-Up Event to London, a city renowned for its love of creativity and diverse cultural experiences. Our aim is to bridge the gap between African creatives and the global market, while offering Londoners a unique and authentic shopping experience.” Bellafricana is endorsed by the Nigerian Export Promotion Council, the Federal Government of Nigeria Apex Institution for the promotion, development and diversification of export.

By attending the Bellafricana Summer Pop-Up London Event, patrons not only support and empower African creative entrepreneurs but also gain access to exclusive, handcrafted products that are often hard to find elsewhere. Each purchase made at the event contributes to the growth and sustainability of the creative community, making a tangible impact on the lives of talented individuals and their communities.

Bellafricana’s Summer Pop-Up London Event is a must-attend for fashion enthusiasts, interior design aficionados, art lovers, and anyone seeking distinctive and ethically made products with a story to tell. Join us as we redefine the narrative around African craftsmanship, promote cultural exchange, and celebrate the ingenuity of creative entrepreneurs.

Click here to STOP “N” SHOP a piece of Africa at Bellafricana Summer Pop-Up London on Oxford Street.

Event Details:

● Event Name: Bellafricana Summer Pop-Up London

● Dates: July 31 to August 6

● Venue: 58 Oxford St, London W1D 1BH For more information about Bellafricana and the Summer Pop-Up Event,

Please visit [www.bellafricana.com], register as a vendor at [www.bellafriana.com/pop-up-London], get your free tickets to attend the event here, for partnerships or sponsorship email [[email protected]], stay updated on the latest news and updates by following Bellafricana on social media [@bell_africana, @bellafricanauk].

About Bellafricana:

Bellafricana is a tech-enabled community organization that promotes and enables creative entrepreneurs in Africa. Founded in 2016, Bellafricana serves as a platform to showcase the beauty and innovation of African craftsmanship, connecting creative African-owned businesses with a global audience. Through pop-up events, online platforms, and community engagement, Bellafricana celebrates the diversity, heritage, and entrepreneurial spirit of Africa.

Media Contact: Name: Bukky Asehinde, Position: Founder/CEO, Email Address: [email protected], Phone Number: +44 (0) 800 001 6502

Bellafricana Marketplace Pop-up-Eve

It has been an awesome time at the Bellafricana marketplace pop-up event which commenced on the 9th and continues till the 18th of June. it has been an ultimate dadvenure as we planned this event for the wonderful fathers, brothers, sons, lovers, or any male figure who has been of great significance to anyone’s life.

Our shoppers have had a sizzling time of their lives, beaming with joy, laughter, and unforgettable memories. We curated an experience filled with excitement, surprises, and plenty of opportunities to show loved ones just how special they are.

As Father’s Day approaches, I find myself reflecting on the importance of paternal figures in our lives. They are the unsung heroes, providing unwavering love, guidance, and support. This year’s Bellafricana Marketplace Father’s Day Pop-Up Event is an experience like no other! From the symphony of colors and an atmosphere brimming with excitement and contagious energy, as shoppers troop in to get gifts in celebration of fatherhood in all its glory. The Bellafricana Marketplace had truly outdone itself in curating an event that honored fathers and showcased the best of African craftsmanship.

MENS SHIRT

The marketplace is a treasure trove of unique and handcrafted gifts for every type of dad. From stylish accessories and clothing to personalized grooming products and exquisite home decor, there was something for every taste. One can’t help but feel inspired by the creativity and talent on display. Each item has a story, representing the dedication and passion of African artisans.

Gift box

customised pillows

In addition to the vibrant celebration of fatherhood, the Bellafricana Marketplace Father’s Day Pop-Up Event provided an enchanting experience with its idyllic location at the Good Beach. Nestled by sparkling waters and surrounded by nature’s beauty, this tranquil environment elevates the event, making it an even more enjoyable and unforgettable celebration.

The Good Beach not only provides a stunning backdrop but also offers a range of beachside activities that added to the Father’s Day celebrations. Families had the opportunity to engage in friendly games of beach volleyball, build sandcastles with their little ones, eat sumptuous meals, relax on beach loungers, and soak up the sun. The joyful laughter and playfulness of the shoppers created an atmosphere of pure joy and togetherness. That is why you should miss this event, this week. Join us the Bellafricana marketplace pop-up store located at 10b trinity avenue Oniru Lagos for a more fun dadventure.

Conclusion:

The combination of the Bellafricana Marketplace Father’s Day Pop-Up Event and its idyllic location at the Good Beach creates a truly magical experience. The serene coastal setting, with its scenic views and beachside activities, enhanced the joy and celebration of fatherhood. It offers shoppers a chance to escape the everyday hustle and immerse themselves in the beauty of nature. The Good Beach is the perfect backdrop for a memorable Father’s Day, adding an extra layer of enjoyment and making the event even more special. Don’t miss out on the fun, join us this week for more eggciting dadventure at the bellafricana marketplace pop-up-store. See you soon!

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