Here is a quick guide on Instagram Marketing for Nigerian Businesses. People love to share their experiences and memories with their closest friends and colleagues and Instagram is the perfect place to do this.
But as a Nigerian brand or business, having an account on Instagram goes beyond just signing up and sharing pictures. Growing your business on Instagram will require to get your strategies right and avoid unnecessary mistakes.
We have listed a few mistakes that you can avoid on Instagram while trying to grow your audience. This list will keep you ahead of the pack and on your way to a successful campaign.
Instagram Marketing for Nigerian Businesses
Use Hashtags the right way
Hashtags work like categories for your Instagram posts. Think of an ecommerce website that sells fashion and clothing products. The categories on their website will include: shoes, t-shirts, trousers, underwears etc.
The same philosophy applies during your Instagram posts, when you make a post and you hashtag, you are basically putting that post into a category that’s relevant to your post.
Using hashtags wrongly means your post is being targeted to the wrong people, Not using hashtags at all is even worse, in such an instance your posts become arbitrarily placed and not really focused at anyone searching.
When you don’t use hashtags, your post goes out to everybody searching arbitrarily and it lacks that focus power to target your specific audience.
Hashtags makes you noticeable by audiences within your community, and fans who post regularly on hashtags you are using, will have access to you as well.
Posting arbitrarily with random photos
Most digital marketing managers run into this problem of posting random photos that has nothing to do with their brand, neither does it add value to their clients.
For personal accounts, they can post as many random pictures as they like, but for a business it’s important that companies avoid random posting and are very specific with the kind of posts they make, it must promote the brand.
Posting poor quality pictures
Nothing says unprofessionalism faster than unclear pictures with instagram marketing for Nigerian Businesses. When you post blurry pictures, it’s like you are telling your audience that you don’t care about your brand.
This affects your perceived value negatively. If you want positive response from your fans, then post quality pictures that are attractive.
Every single day, people are judging the value of your brand through various sources, and the quality of videos and pictures you post sends a very clear signal of the quality of your product or service.
Blurry pictures are associated with a crappy brand and high resolution quality pictures and videos are associated with brands that operate in excellence and capability,
For the recommended size, use (1280 by 1280), that way they come out looking very sharp and crisp with a high resolution.
Posts with Grammar mistakes
Not proofreading your content and making grammar mistakes, wrong punctuations, misspellings and other grammatical errors all lend to making your brand look very unprofessional.
You don’t know which one of your posts will go viral, the last thing you need is a post that goes viral after a major grammatical error.
Keep your posts respectful and inviting, make sure you post valuable and good content to your followers, if you can ensure your followers learn something from each of your posts that will be a good strategy.
Not following your followers
Make sure that if you get a follow that you are following back immediately. You don’t have to interact with your followers on their personal accounts, but the least you can give them is a follow back.
This will give you access to what they are interested in and the most likely posts that will get their attention; the only way to give them what they want is to connect with them.
Making your account private
A lot of people make this mistake unintentionally with instagram marketing for Nigerian Businesses. Making your personal account private is great, but when you are dealing with your business accounts you have to be certain that your account is not private and that it’s set to be seen by anyone searching on the Instagram community.
Because there are various people who might be interested in what you are doing and if your account is locked people searching for you will not be able to find you.
So make sure your account is always set on public that way people can easily access you and there are no restrictions to those who want to access you personally.
Avoiding these mistakes will put your brand ahead of other businesses and keep your account looking great and professional.
Leaving your audience in the dark
When people are commenting on your posts on Instagram (except they are spammy posts) thank them and respond to them, if someone asks a question, respond in kind with an appropriate answer.
Engagement is key to success with instagram marketing for Nigerian Businesses and the brand that engages its customers as quickly as possible is the brand that wins.
If you can avoid this common mistakes, you will have a greater chance of success on instagram marketing and will be way ahead of most brands and businesses on instagram.